Doubt process book by Anna Dambacher

Process Book

TABLE OF CONTENTS 5/6 ORIGINAL THUMBNAILS 7 20 IMPROVEMENT THUMBNAILS 8 LOOK & FEEL 9/14 DESIGN DEVELOPMENTS 15/16 LOGO VARIATIONS 17 FINAL LOGO DESIGN 18 LOGO CONSTRUCTION 19/21 PACKAGING THUMBNAILS 22/25 COLLATERAL THUMNAILS

26/32 DIGITAL COLLATERAL VARIATIONS 33 FINAL COLLATERAL 34/37 OPTICAL ILLUSTION VARIATIONS 38/39 PACKAGING LAYOUTS 40/41 FINAL LAYOUT 42/43 PACKAGING IMAGES 44/45 IP REPORT & TIME REPORT 46/47 PROCESS ESSAY

ORIGINAL THUMBNAILS

LOOK & FEEL Observations

Typeface Possibilities Tamil Sangam MN apple ligothic Bembo DIN alternative Figgins Sans Gill Sans light Gill Sans

When in doubt, tell the truth. When in doubt, drink. When in doubt, bake. When in doubt, just add glitter. When in doubt, overdress. When in doubt, mumble. When in doubt, drink coffee When in doubt, run it out. When in doubt, dance.

Didot Italic

look & feel

DOUBT

Color palettes

unpleasant uneasy anxious unconfident distressed curious disappointed pissed frustrated struggle

gritty circling chalky heavy frigid peaked metallic intimidated mushy shocked speckled reverent rattling bitter “Troubled by doubt.” “Doubt kills more dreams than failure ever will.” “The worst enemy to creativity is self-doubt.” One of the worse feelings in the world is having to doubt something you thought was unquestionable. Doubt can only be removed by action. A single lie discovered is enough to create doubt in every truth expressed. Dont dig up in doubt what you planted in faith. When you doubt your power, you give power to you doubt.

LOGO DEVELOPMENTS

FINAL LOGO

LOGO CONSTRUCTION

PACKAGING THUMBNAILS

COLLATERAL THUMBNAILS

DIGITIAL COLLATERAL

Doubt Enterprises

278 West 113th Street, New York City 217-416-3662 houdini@magic.com

Anna Dambacher,

CEO

Doubt Enterprises 278 West 113th Street, New York City 217-416-3662 houdini@magic.com

Doubt Enterprises

278 West 113th Street, New York City, 14063 217-416-3662 doubtenterprises.com

DIGITIAL COLLATERAL THUMBNAILS

Dear Mr. Sir, Lorem ipsum dolor sit amet, eam nisl sumo scripta ei, facilisis urbanitas moderatius usu eu. Ius justo accumsan facilisis et. Errem ancillae ea sed, dictas definitionem in duo. Sale urbanitas qui ne. Ut nec solum vocent antiopam. Quem tincidunt adolescens pri ad, quo an partem graeco inermis. Epicurei definitionem id sea, habeo blandit albucius no ius. Has sumo causae ei, in vis suas accumsan. An veniam persius corrumpit sed, per magna tempor id, ea ferri tibique vulputate vis. Ne sed dictas similique, justo dissentias cum in. Pri ex feugait sapientem, has id libris adolescens. Eros vero graeci has ad. Blandit electram eloquentiam in nam, pro facete delicatissimi an, oporteat gloriatur vituperata no est. Quo ad dolore sanctus, nulla fuisset salutandi quo ad. Quando phaedrum his cu. No eam posse dolores insolens. Mei in tincidunt referrentur, nam cu facete ceteros aliquando. An quis eligendi legendos mei. No dicam mollis vim, cetero dolorem ad eam. Mea cu epicuri noluisse, ne aeterno oblique argumentum nam. Probatus quaestio iracundia id cum, ex meis regione commune mei. Error commodo impetus an vel, graece everti his at. Id cum euismod fabellas oporteat, minim aliquid recusabo vix in. Nam munere posidonium ex, alii numquam mei in.

Sincerely,

CEO, Anna Dambacher

Doubt Enterprises 2 7 8 We s t 1 1 3 t h S t re et | N e w Yo r k C i t y | 1 4 0 6 3 2 1 7 - 4 1 6 - 3 6 6 2 w w w. d o u b t e n t e r p r i s e s . c o m

CEO, Anna Dambacher

Sincerely,

CEO, Anna Dambacher

Doubt Enterprises 278 West 113th Street, New York City 217-416-3662 houdini@magic.com

Anna Dambacher 15569 Dambacher Rd. Divernon, IL 62530

Doubt Enterprises 278 West 113th Street, New York City 217-416-3662 doubt.com

Anna Dambacher 15569 Dambacher Rd. Divernon, IL 62530

FINAL COLLATERAL VISUALIZATION

WILD CARD ELEMENT

OPTICAL ILLUSTION IDEAS

PACKAGE LAYOUTS

FINAL LAYOUT

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PACKAGING IMAGES

IP & TIME REPORT I, Anna Dambacher, own the rights to all digital designs, drawings, and photography in the Doubt Brand. I utilized Figgins Sans for body copy and Univers 59 Ultra Condensed for headings and as the display type, this font was designed by Adrian Frutiger and Figgins Sans by Nick Shinn. SUNY Fredonia has the rights to these typefaces.

TIME REPORT

10% 31% 17%

4% 3% 34%

research sketching digitizing photography assemblage critique

SEMIOTIC STUDY The Doubt project includes an icon of a rabbit which represents a lifelife form of the rabbit and is easily recognizable. The indexical elements include all of the optical illusions which represent how magic effects the mind and visual experience. The rabbit is also indexical of magic because magicians used rabbits in their performances. The Doubt logo is a symbol because it is made of abstract forms that can only be understood through learning and experience.

THE DOUBT PROCESS I received the emotion Doubt for this project. Originally, I thought of the emotion Doubt to be very expressive and involved. My look and feel color palettes kind of express that idea through all of the purples and blues. However, when looking through books, I found a design book that illustrated graphs and data and I really enjoyed the more analytical feel. After I found these designs I looked more into black and white patterns.

In the thumbnails I liked the idea of using fantastical figures to represent doubt. I really enjoyed the idea of the pig flying to represent doubt. As my ideas developed I started leaning more toward a wordmark, using black and white to represent doubt to be an emotion that is, in a way, half and half. There is half of you that still wants to believe and a part of you that is uncertain and cynical. When playing with this idea I decided to use gestalt to form a white “U” in doubt by curving the bottom corners of the “O” and “B” to hint at the curves of the “U.” I also kept the counter of the “U,” which gave it an inverted feel. I played around with different typefaces for the logo but landed on a font called “Go Bold” and I manipulated it to give it a tall and thin appearance for the final logo.

My collateral thumbnails vary quite a bit. I ended up using thumbnail # 10 as a jumping point for developing more collateral digitally. The geometric design on the business card was the original inspiration for the optical illusions. When I started the packaging thumbnails I played around with the idea of alcohol, cleaning products, and a magician’s set. I ended up choosing the magician set because doubt is so closely associated with 46

magic and the unknown. I also decided to use the optical illusions on the packaging to connect to the idea of how magic itself is an optical illusion. After I developed my packages I decided to focus on the idea of packaging a crystal ball instead. I thought this was a good way to encompass the design because psychics, palm readers, and scrying techniques have always been surrounded by a lot of doubt.

The next addition to the brand was the wild card element. I used a little humor when developing this. I decided to choose a vehicle that spoke to the idea of psychic and gypsy culture. I chose the VW van, I think it is successful because it is in a way mocking the culture, but I displayed the van in a sophisticated and professional way by having it be in a matte black and have the decal in a rich satin black so that it is only seen at certain angles. This idea works for the brand because you actually finding yourself doubting whether the logo is there or not.

This project was sincerely fun for me. In the beginning, I hated the logo design that the class helped me select to develop, but with time I realized that it was the perfect solution. I think it was an important lesson for me because I need to remember to not get hooked on an idea without keeping an open mind. The emotion doubt was challenging but I think my solution is really successful. I did my very best to make every aspect of the design connect and relate to the idea of doubt and how it is related to magic. Everything about the design is intended to have a clever and witty tone and I hope it comes off that way. I am proud of my designs and I feel good that I can add such a large piece to my portfolio.

EDITED & COMPILED BY ANNA DAMBACHER