Spring/Summer 2012
PRESS KIT
ANNA HOVET DESIGNS ARE POWERFUL, EDGY, AND INVENTIVE. The unique construction and design details of her
unconventional ways. Her clever designs are driven by cross-cultural exploration, the legacy of historic silhouettes, and the power of the female from.
garments give the wearer a feeling of
Anna brings creative energy and freshness
confidence and individuality. Her purpose:
to her work, sparking excitement and
to solidify the sense of beauty and self-
enthusiasm from her younger audience.
expression of her clientele through her
She seamlessly blends her cutting-edge
commitment to great design.
concepts with sheer sophistication and
Anna uses patternmaking as a systematic, mathematic way to transform ideas into material form, creating distinctive silhouettes. In their most exaggerated form, her designs are art on the body. Then, she manipulates her
GARMENTS ARTIST + COLLECTIONS STATEMENT
Artist Statement
nuanced details – appealing to a more mature customer base. As a stylist, illustrator, and designer, Anna is constantly reinventing herself as an artist – pushing the limits of design and fabrication.
original pieces into accessible, ready-to-wear garments, while always maintaining her artistic integrity. Fascinated with the way culture impacts fashion, she experiments with different social trends, sensibly mixing them together in
“This is the right time for Anna”
Lara Miller Fashion Designer
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The Anna Hovet Spring/Summer 2012 is inspired by 1950’s female comic book characters. Never afraid to play with color, the designer uses bold colors and on-trend polka dots to represent the comic book dot printing process and 1950’s inspired silhouettes, emphasizing v-shaped shoulders and natural waistlines.
GARMENTS + COLLECTIONS
Spring/Summer 2012 Collection The Anna Hovet Spring/Summer 2012 Collection line features a wide range of garment styles including reversible sweatshirts, feminine dresses, sporty windbreakers, a romper, multi-functional pants, and sexy leggings. These garments are great for women who do not give up style for comfort. Every peice in the collection makes the wearer feel relaxed and fashion forward. These are very wearable clothes to have fun in all summer. The collection will be available for wholesale orders until December 31, 2011 and will be in stores March 2012.
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Anna Hovet Fall/Winter 2011 is a very classic approach to the edgy designs usually put out each season. Inspired by 1930s and 1980s ski-wear the collection has a tranquil vintage feeling. Design details include dolman sleeves, high collars, swing backs, and Hovet’s signature sporty hoods.
GARMENTS + COLLECTIONS
Fall 2011 Collection
Pieces from the line include flirty dresses, beautifully draped collared sweatshirts, and gorgeous wool winter coats. Combining stylish aesthetics and practical cold-weather garments, these peices are perfect for the trendy women on the go. Anna Hovet is a delightful fusion of designer style and streetwear comfort that brings cutting-edge concepts and convertibility to sophisticated fashion. Anna Hovet Fall/Winter 2011 is currently selling online and in stores across the US.
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AN ACTIVIST AGAINST DOMESTIC VIOLENCE, Anna uses garments to raise public awareness about this important social issue. Her senior collection at the School of the Art Institute of Chicago was inspired by victims of and artwork addressing domestic violence. With the intention to raise community awareness of domestic violence, Anna designed this collection as art on the body rather than commercial garments. The raw emotion of the subject was carefully captured and expressed with: constrictive silhouettes symbolizing the victims’ feelings of entrapment, screenprinted newspaper articles of violent crimes, graphic images to provoke the viewer, and hand-painted text stating reasons why people stay in abusive relationships. The collection was very well received by SAIC faculty, students, and viewers including a Time Out Chicago
GARMENTS + COLLECTIONS
Community
reporter who described the bodysuit as her “favorite piece” of the show. Anna has extended this collection into ready-to-wear with her “Speak Out Hoodie”. A portion of the proceeds from them go to the Chicago Foundation for Women and other domestic violence advocacy programs.
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In May 2009 Anna was selected as a Designer in Residence at the Chicago Fashion Incubator (CFI). The CFI at Macy’s on State Street is part of the Mayor’s Fashion Initiative and provides six emerging Chicago-based designers with the resources, including workspace, curriculum and mentoring, to launch their careers in fashion.
WWDWednesday (7/15/09)
GARMENTS Chicago Fashion + COLLECTIONS Incubator PRESS
Chicago Fashion Incubator
Chicago Sun-Times (7/15/09)
Nocha (7/15/09)
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Product: CTSSBS
PubDate: 10-18-2009 Zone: ALL Edition: SS1 Page: 11-1 User: ndudka Time: 10-09-2009
GARMENTS DESIGNER + COLLECTIONS BIOGRAPHY PRESS
Print Press 18:10 Color: C K Y M SS
SUNDAY, OCTOBER 18, 2009
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Chicago Tribune (10/18/09)
Grand Forks Herald (12/27/09)
Loco for Coco It’s a very Chanel moment
Mag Mile unveilings Zara and Victoria’s Secret openings are days away
Back to nature A recovery from chemically relaxed locks
Smashing Darling Brochure (10/08)
Dare
to pare Fashion Focus Chicago peels away big shows in favor of intimacy
Chicago Reader “Reader’s Choice Best Clothing Designer” (3/26/09)
Minneapolis/St. Paul Star Tribune (11/04/10)
414 Magazine (9/09)
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From left to right: Veronica Kaczmarek in Furio; Jacquelyn Davis in Zamrie; Natalie Feliciano wearing Audey.
Hair styled by John Gialluisi and style team: Rico D’Alessandro, Yasmine Rodriguez, Sarah Koseck, Jeanell Allan, Laura Donckers. Color by Dan Johnson and color team: Favi Gooch-Escalera, Vivian Vallone, Jessica Loving, Carla Moreno. Photographer: Matt Ferguson. Photo assistants: Phil McConville, Ryan Snyder. Location: Chicago Fashion Incubator at Macy’s on State Street. Assisting on set: Fathima Hussain. Makeup team: Meagan Murray, Dawn Coute, Arpita Brahmbhatt, Jill Mahalas, Jill Heiberger. All Models except Brian Kerwin are wearing Xtreme lashes applied by Patty Gonzalez. Wardrobe stylist: Lara Miller. Accessories available at Macy’s on State Street.
From left to right: Jennifer Harrison in Cynthia Ryba; Cori Munro in Nora del Busto; Brian Kerwin in Fashion Geek; Tatiana Krasnova wearing Anna Hovet.
In its second year, Mario Make Me a Model sponsored by Mario Tricoci Hair Salons & Day Spas teamed with the Chicago Fashion Incubator at Macy’s on State Street to pair fresh new designers with the young models in training. Nearly 500 hopefuls responded to the casting calls wishing to be made over by Mario and to serve as the muse for the six designers currently in residence with the CFI.
Pictured here are the six finalists and one alternate showing the results of those pairings. After two intense months of training with Equinox Fitness; runway instruction from Ford, Inc.; a commercial TV shoot with CBS2; and a photoshoot with photographer Matt Ferguson, the finalists walked in the Macy’s Presents the Designers of Chicago runway show during Fashion Focus Chicago in October. Winner Brian Kerwin from Dyer, IN was announced at the end of the show.
Mario Tricoci Advertisement in Chicago Magazine (12/09)
GARMENTS DESIGNER + COLLECTIONS BIOGRAPHY PRESS
Print Press
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Lucky Magazine “Chicago Resident Talent” (08/09)
CS Magazine (7/10)
hush
domestic hush3
American Dreaming Magazine (01/10)
MaY 2010 - Is ue
Factio Magazine (10/09)
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HUSH Magazine (05/10)
ME: In Focus Magazine (09/10)-
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PDF E-mail
By DJ RTC
Ruby Hornet (5/13/09)
Time Out Chicago (5/7/07 & 3/30/10)
GARMENTS + COLLECTIONS PRESS NEWS +PRESS
Online
Anna Hovet: Hola Hovet-O
ChicagoNow (06/27/10) Garmental.com (7/20/10) Second City Style (5/14/09, 3/25/10, & 07/21/10) Highsnobette (5/4/09) Trendy Magazine (7/14/09)
NotCouture.com (03/10)
On Milwaukee (4/7/09)
LEADERS1354 (3/30/09)
Milwaukee Magazine (2/28/09)
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Chicago Public Radio “Eight Forty-Eight” Interview (03/19/10) WDAZ News Interview (12/18/09 & 05/11)
DESIGNER BIOGRAPHY NEWS + PRESS
Multimedia
LXTV “1st Look “(01/08/11)
NBC5Chicago.com (10/09, 07/10, 12/10, 10/11) WGN9 NEWS (7/20/10)
Contestant on Kenmore Reality Show (03/11-05/11)
ABC7 Chicago NEWS (7/19/10)
Nikki Lynette “Don’t Say No” Music Video (01/09)
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“I love my Anna Hovet pieces! They are so unique and make me feel sexy, confident, and pretty all at the same time.”
NEWS EXTRAS + PRESS
Special Skills Nicole Linkletter Winner of ‘America’s Next Top Model’
Anna is continually exploring all aspects of the fashion industry. With experience designing, art directing, coordinating fashion shows, styling, buying, and selling, she has a well-rounded sense of the industry. Her natural talent as a designer, illustrator, fine artist, and seamstress help her ideas materialize into her fabulous garments.
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With a passion to add beautiful and interesting things to the world, Anna Hovet moved from North Dakota to Chicago in 2003. She attended the School of the Art Institute of Chicago where she studied design, pattern-
DESIGNER BIOGRAPHY
About Anna making, illustration, and fine art, and earned her BFA. Anna’s determination to be a well-rounded designer led her to Chicago’s well-known store Akira, where she worked as a stylist and fashion show coordinator while in college. After graduating, she was hired by Kids Headquarters where she designed layette for Ecko, Calvin Klein, Disney, and Target. Within a year of launching Anna Hovet Designs, Anna was selected as a Designer in Residence at the Chicago Fashion Incubator - A City of Chicago sponsored program to help fashion designers start a business. She has appeared on NBC "1st Look" and was a contestant on the Kenmore Reality Web Series "So You
Contact Info: Phone // 773-504-6054 Email // anna@annahovet.com Web // www.annahovet.com
Wanna Be A Designer". Her designs can be seen on actress/singer Jennifer Hudson and have been featured in several publications including Lucky Magazine and the Chicago Tribune.
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