Fall/Winter 2015
PRESS KIT
MODERN AESTHETIC, MAXIMUM COMFORT At HØVET, we believe that wearing comfortable, stylish clothing increases happiness, relaxation, and creativity. With clean, bold lines, this streetwear apparel line gives the wearer options to express themselves uniquely with fashion while maintaining maximum comfort usually reserved for inside the home. HØVET strives to resonate the Danish theory of ‘Hygge’, which translates into English as “coziness” - the attitude of being kind to yourself and indulging in the luxury of well-being. HØVET is a female-owned company committed to inspiring young entrepreneurs, providing apparel jobs in the US, and making clothing that inspires wearers to hygge to the fullest.
Growth Anna Hovet has gained notable recognition in Chicago and is ready to expand to a national market with sales representation and trade shows. Beginning Fall 2016, the Anna Hovet brand with be combined under the HØVET label.
Design HØVET is an American made apparel company that resonates smart style and ease by fusing modern aesthetics, high-end design and the maximum comfort of street wear. The contemporary sport luxe line incorporates sustainable bamboo terry to give our knits luxury softness and sleek movability. Our high-quality sweatshirts stand out with beautifully draped hoods, clean lines, and strategically placed seams inspired by the natural contours of the body.
GARMENTS MISSION + COLLECTIONS STATEMENT
Mission Statement
Production Known as the “Queen of Comfort”, designer Anna Hovet uses patternmaking as a systematic way to transform conceptual ideas into material form, creating distinctive silhouettes and keeping her prices reasonable by using few trims and minimal sewing requirements. Hovet ensures high quality and local responsibility by manufacturing all her designs in Chicago.
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The Anna Hovet Spring/Summer 2015 Collection is inspired by Tokyo couture designers and 1990’s hip hop fashion. The cool color pallette resignates a refined sensibility while the silhouettes retain the egdy vibe the line is known for. Hovet plays with seaming to pull the viewer’s eye around the body. The collection features Hovet’s signature wearable sweatshirts with beautiful draping and color-blocking. The soft lightweight bambbo fabrics combined with the wearability of the garments make them any easy addition to any summer wardrobe.
GARMENTS + COLLECTIONS
Spring/Summer 2015 Collection
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Anna Hovet Fall/Winter 2015 is perfect for Chicago winters. Using a rich color palette, Hovet drapes beautiful new collars and hoods and includes additional quilted textures. This season features sporty items including color-blocked sweatpants and sweatshirts alongside work-appropriate cardigans. This collection resignates a distinct urban edge and futuristic freshness. It includes peices that every man and woman can feel great it.
GARMENTS + COLLECTIONS
Fall/Winter 2015 Collection
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In May 2009 Anna was selected as a Designer in Residence at the Chicago Fashion Incubator (CFI). The CFI at Macy’s on State Street is part of the Mayor’s Fashion Initiative and provides six emerging Chicago-based designers with the resources, including workspace, curriculum and mentoring, to launch their careers in fashion. Anna is now on the CFI Selection Committee, giving input as an alum of the program.
GARMENTS Chicago Fashion + COLLECTIONS Incubator PRESS
Chicago Fashion Incubator
Chicago Sun-Times (7/15/09)
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Inside the incubator It sounds like the plot for a reality TV show: Emerging designers based in Chicago compete to earn a spot in the Chicago Fashion Incubator, a joint venture of the City of Chicago and Macy’s, established in 2008. The six winners are provided with work space, mentoring and other resources to launch their careers. Here are snapshots of this year’s lucky six and their work, which will kick off Fashion Focus Chicago in the opening-night runway show.
Nocha (7/15/09)
Cynthia Ryba Cynthia Ryba has a clear goal: to create those go-to dresses and separates appropriate enough for work yet dynamic enough to turn heads come evening. The International Academy of Design and Technology grad who once worked as a buyer for Claire’s, an intern for Cynthia Rowley and a freelance hatmaker for Lenny Kravitz, tries to execute that critical combination with silky dresses, skirts with diamond seaming, coordinating jackets and scarves (no pants) in silk, cotton sateen and rayon. Ryba, whose designs have won her accolades from the Richard Driehaus annual fashion show and Fashion Group International of Chicago, particularly enjoys the one-on-one work of custom orders.
Nora Del Busto Also striving to design those desirable double-duty day-into-evening dresses is Nora Del Busto, who can call upon her own background for inspiration. A former lawyer who received her law degree from Loyola, Del Busto went from courtroom to classroom to incubator after graduating from the International Academy of Design and Technology. She now spends her days designing dresses with an architectural and minimal feel, softened with feminine detailing. Using a more neutral palette, Del Busto’s creations conjure Calvin Klein.
Jess Audey Jess Audey’s career took shape in high school when she crafted her own prom dresses and skirts. Now the designer, who went on to study fashion design at Columbia College, not surprisingly sells special-occasion wear, creating custom wedding, bridesmaid and cocktail dresses, many of which possess a retro “Mad Men” flair. Further building on her past, Audey also occasionally incorporates fabric remnants from 1154 Lill Studio, a local custom handbag company, where Audey worked in the creative department. Her work is sold through audey.com and locally at Florodora (florodora.com).
Ashley Zygmunt With stints at Zac Posen and Peter Som, along with a position assisting with the Norma Kamali for Wal-Mart and Just My Size lines, Ashley Zygmunt looks to develop a women’s contemporary line possessing couturelike styling at more affordable prices. Studying fashion at the School of the Art Institute and Purdue University, Zygmunt, whose line is called Zamrie, sells silky dresses and soft separates in silk and cotton sateen.
Catherine Furio Aiming for the luxury market with some dresses hitting the $1,000-plus mark, Catherine Furio combines sculptural details with a bit of whimsy to create handcrafted pieces, mostly dresses, that incorporate Italian silk and lace with elements of boning and crochet. A Rhode Island School of Design grad, Furio is looking into ways, perhaps through the hangtag, to highlight each craftsman — from seamstress to crochet artist — along the production process.
Anna Hovet Though she’s the daughter of a farmer in North Dakota, Anna Hovet brings a street wear/hip-hop edge to her contemporary creations, available at Akira boutiques in Chicago. (Her designs are on the cover.) After graduating from the School of the Art Institute, Hovet worked for Kids Headquarters, where she designed layette for Ecko, Calvin Klein, Kenneth Cole and Target. — Beth Wilson, Special to the Tribune
Chicago Tribune (10/18/09)
WWDWednesday (7/15/09)
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WhoWhatWear.com’s star-style trackers Hillary Kerr, rear left, and Katherine Power, foreground, sign their new book in Chicago earlier this month. TRIBUNE
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Quick, look at your fingernails. If they’re slicked with fire-engine red polish or — heaven forbid — a French manicure, you’ve dated yourself back to fashion’s Mesozoic Era. But if you’re flaunting the color jade — maybe even the $25, limited-edition Chanel shade — congratulations. You’ve joined Drew Barrymore and a host of other A-listers in rocking the look of the milli-moment. You’re also quite possibly a reader of WhoWhatWear.com, the online fashion site with 141,000-and-growing subscribers to its daily newsletter — and a new book, “Who What Wear: Celebrity and Runway Style for Real Life” (Abrams Image, $18.95). On Sept. 23, the site posted paparazzi photos of actresses with jade-polished nails and told readers: “Jade tips were the ‘It’ accessory at New York Fashion Week, as everyone from the stylish (like Rachel Bilson) to the quirkily cool (Alexa Chung) sought out this particular shade.” Behind this nail-polish news flash were WhoWhatWear.com’s style-obsessed cocreators, 29-year-old Katherine Power, a former Elle fashion editor, and Hillary Kerr, 30, a past freelance fashion writer. The duo know a hot trend when they see one — and if the fad’s on a celebrity, they’ll likely blog about it sooner than anyone else. “You see a celebrity wearing something on TV one night and, boom, it’s on our site,” says chief operating officer Mika Onishi. That’s often via the site’s signature feature, “What Was She Wearing?” — in which Kerr and Power sleuth to answer readers’ burning questions. After Cameron Diaz appeared on MTV’s “Total Request Live” show, for instance, e-mails poured in want-
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ing details on her denim jumpsuit. With their BlackBerrys chock-full of industry contacts, Kerr and Power didn’t take long to post a photo of Diaz in the outfit and write that the $150 piece came from “one of the fashion world’s favorite shops, Opening Ceremony.” In case readers had to have it immediately, they added a link to the store. And because the site’s fans never seem to suffer from TMI, the post revealed that the shirt Diaz wore with the jumpsuit was a $14 “white baby thermal cap-sleeved T-shirt from American Apparel.” WhoWhatWear devotees praise the site’s wise-friend tone. “They don’t take fashion too seriously, making it seem like something I can’t relate to,” said Elise Moran, 23, a manager of a nonprofit in Chicago. When a WhoWhatWear article highlights an expensive designer item, for instance, it often suggests less-costly options. The jadepolish post showed a photo of Barrymore flashing her verdant fingertips — and noted that she was wearing Face Stockholm’s $12 polish “in the new shade, 69.” Kerr and Power, both based in Los Angeles, met on the set of “Project Runway,” where Power was a guest judge and Kerr was reporting an Elle magazine article. They bonded over the idea that the gossip magazines didn’t address celebrity style directly or often enough — and they set out to fill what they saw as an open niche. But, with immediacy part of their raison d’etre, why produce something as slowgoing as a book? “We focus on specific trends on the Web site,” says Kerr, “and the book allowed us to share more timeless information we have about how to create your look or what to wear to social occasions, like meeting your boyfriend’s parents for the first time.” We’re guessing it’s not jade nail polish.
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By Megan Twohey
another girl attacked after me,” said the third victim, who was 16 in 2006 when she The state crime lab notified SSwas grabbed at a bus stop and Chicago police in June 2008 pulled into a car in the midthat DNA evidence linked afternoon. “The police didn’t three brutal rapes in the city, do what they were supposed to but it was not until this sum- do.” mer that detectives reDNA test results in rape, interviewed the victims and murder and burglary cases gathered vital information are pouring into the Chicago leading to an arrest. Police Department in record During the yearlong delay, numbers, but the city has not Tommie Naylor is alleged to increased resources to handle have kidnapped and raped two the potentially crucial informore teenage girls, a harrow- mation, officials said. In fact, ing example of the Police De- the department downsized its partment’s struggles to re- special DNA unit. spond swiftly to DNA test From 2001 to 2008, Chicago results. “There shouldn’t have been Please turn to Page 26 TRIBUNE REPORTER
Chicago Tribune (10/18/09)
TRIBUNE WATCHDOG: Law enforcement struggles to handle growing number of DNA test results $
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Their 3 W’s: Who, what, wear
Dare to pare After Fashion Focus Chicago peels away big shows in favor of intimacy Officer keeps memory of 4-year-old alive with every ticket By Ted Gregory TRIBUNE REPORTER
Three or four times a week, Chicago Police Officer Steve Shoup parks his squad car near a stop sign at Belden and Lincoln Park West avenues and waits for someone to blow through the intersection. Before he hands the driver a ticket,
Maya Hirsch
TRIBUNE EDITORIAL
A solution right under our noses?
he attaches a sticker to it. Smaller than a stick of gum, with a color photo of a smiling little girl, the sticker reads, in tiny print: “REMEMBER MAYA! Maya was killed by a driver who failed to stop at a stop sign & yield to pedestrians in a crosswalk. STOP AT STOP SIGNS! YIELD TO PEOPLE IN CROSSWALKS!”
SEEKING SAFE PASSAGE: We can’t prove that the beating death of 16-year-old Derrion Albert could have been prevented. We do know that a remarkable Chicago anti-violence program called CeaseFire was working to lower hostilities between rival Fenger High School factions until June 30—when an interruption in funding from Springfield all but quashed that effort. Chicago hasn’t appreciated seriously enough that
Shoup, 57, is a beefy, 32-year veteran of street patrolling. He’s fired his weapon and been fired at. He’s wrestled a murder suspect to the ground. He’s got four sons, one of whom is a Chicago Police officer, and two grandchildren. His wife wants him to retire. But he stays. He won’t say he stays for Maya.
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But he won’t deny it, either. “It might be part of it,” he acknowledged, sitting in his patrol car one Thursday morning in October, adjusting the palm-size video camera he trains on the intersection. He shook his head. “...The aftermath. That’s what affects you.”
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Grand Forks native Anna Hovet establishes clothing brand
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this proven treatment for street violence is right under its nose. Expanding CeaseFire to all 101 of the city’s most dangerous police beats likely would reduce—in dramatic fashion—the frequency of murders and shootings here. That would require quadrupling CeaseFire’s $4.5 million budget for Chicago. But the statistical evidence that CeaseFire can reduce street violence now is beyond dispute.
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Grand Forks native fashion designer Anna Hovet wears one of her own designs during an appearance at Kittsona Lifestyle Boutique earlier this summer. Kittsona is the exclusive retailer of Hovet’s fashion line in North Dakota. The clothing is also sold at boutiques in Chicago, where Hovet currently resides, and New York City, and online at www.annahovet.com.
See more photos of Hovet’s designs on B2.
Story l Pamela Knudson
t the height of the recession that rocked the nation’s economy in 2008, Anna Hovet was laid off from her first fashion design job in Chicago. “It was a blessing in disguise,” she said. The Grand Forks native had recently graduated from the School of the Art Institute in Chicago and had begun working there as a designer of baby clothes for Target, Ecko, Kenneth Cole and Calvin Klein for a company based in New York. “The company laid off our whole office in Chicago,” she said. Even so, she was not filled with regret; there were drawbacks to her job. “I sat at a computer all day,” she said. “It was boring.” The layoff was just the push she needed to start her own clothing design company “at a time when other businesses were going out of business,” she said. “It’s funny how things work out.” Things have worked out well for her and the company she launched in January 2009. At Anna Hovet Designs, she is chief executive officer and head designer. A few months later, she was selected as designerin-residence at the Chicago Fashion Incubator, a City of Chicago-sponsored program to help fashion designers start businesses. Since then, Hovet has made an impression on Chicago’s fashion scene with her contemporary, street-style clothes that are on trend but are also cozy and comfortable, she said. Her collections feature jersey dresses, cozy sweatshirts and outerwear. “I have really become known for hoods — beautifully draped hoods,” she said. This summer, she was named “Best Local Clothing Designer in Chicago” by the weekly Chicago Reader, which posts its top picks in various categories — like bars and restaurants — each year.
HOVET: see B2
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BACKGROUND
Anna Hovet is an entrepreneur, fashion designer, educator, and social media influencer based in Chicago, Illinois. Born and raised in Grand Forks, North Dakota, Anna moved to Chicago and earned her BFA from the School of the Art Institute of Chicago in 2007. After graduation, she was hired by Kids Headquarters where she designed layette for Ecko, Calvin Klein, Kenneth Cole, and Target. Due to the recession, she was laid off and launched her young contemporary knitwear line, Anna Hovet, in 2009 at the age of 23. Exceeding most expectations, the line was immediately ordered by several boutiques. Since 2009 she has successfully ran her company, which is continually growing and gaining notoriety. Anna Hovet is one of the most recognized names in Chicago Fashion. Her influential online social networking presence and clever marketing skills have been a great contributing factor to her success. Anna Hovet has built Anna Hovet Designs into a full-scale design/retail/wholesale company selling her garments to several boutiques in the U.S. and online internationally.
DESIGNER BIOGRAPHY
About Anna
SPECIAL SKILLS
Anna has a well-rounded sense of the industry with experience designing, art directing, coordinating fashion shows, styling, buying, and selling. She is a freelance fashion illustrator and teaches fashion illustration at The School of the Art Institute of Chicago. With a natural talent for social media brand-building, she has a large online following and is often selected as a social media influencer for several major corporations.
COMMUNITY
An activist against domestic violence, Anna uses garments to raise public awareness about this important social issue. Her senior collection at the School of the Art Institute of Chicago was inspired by victims of and artwork addressing domestic violence. Anna has extended this collection into ready-to-wear with her “Speak Out Hoodie� and continues to organize events supporting domestic violence awareness. A portion of the proceeds from the hoodies and sales at events go to the Chicago Foundation for Women and other domestic violence advocacy programs. She also coordinates a bi-annual clothing drive, Reduce Reuse Restyle, involving several Chicago businesses.
Contact Info: Phone: 773-504-6054 Email: anna@annahovet.com Web: www.annahovet.com
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