Anna Hovet Spring 2015 Press Kit

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Spring/Summer 2015

PRESS KIT


COMFY, EDGY, AND INVENTIVE Categorized as Progressive Young Contemporary, Anna Hovet garments give the wearer a feeling of confidence and individuality. Our purpose: to solidify the sense of beauty and self-expression with a fusion of designer style and streetwear comfort.

Production Known as the “Queen of Comfort”, designer Anna Hovet uses patternmaking as a systematic way to transform conceptual ideas into material form, creating distinctive silhouettes and keeping her prices reasonable by using few trims and minimal sewing requirements. In their most exaggerated form, her designs are art on the body. Then, she manipulates her original pieces into accessible, ready-to-wear garments, while always maintaining her artistic integrity. Hovet ensures high quality and local responsibility by manufacturing all her designs in Chicago.

Design Fascinated with the way culture impacts fashion, Hovet experiments with different social trends, sensibly mixing them together in unconventional ways. Her clever convertible designs are driven by customer trends, historic silhouettes, and the power of the female from. Anna Hovet embodies creative energy and freshness, sparking excitement and enthusiasm from a younger audience. She seamlessly blends her cutting-edge concepts with sheer sophistication and nuanced details – appealing to a more mature customer base.

GARMENTS MISSION + COLLECTIONS STATEMENT

Mission Statement

Press/Growth Anna Hovet has gained notable recognition in Chicago, and has been seen on NBC "1st Look", on actress/singer Jennifer Hudson, and in several publications including Lucky Magazine and the Chicago Tribune. The company recently launch menswear line, HOVET, which is proving to be very successful. Anna Hovet is currently sold in 10 retail locations and online.

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The Anna Hovet Spring/Summer 2015 Collection is inspired by Tokyo couture designers. The sophisticated color pallette resignates a refined sensibility while the silhouettes retain the egdy vibe the line is known for. Hovet introduces silk as decorative piecing, which adds a new texture and luxury to the comfortable pieces.

GARMENTS + COLLECTIONS

Spring/Summer 2015 Collection

The collection features Hovet’s signature wearable sweatshirts with beautiful draping and color-blocking. She uses striped jersey as hood linings and dress panels. Hovet also included several bold-color summer dresses including her popular reversible styles. The soft fabrics and wearability of the garments make them any easy addition to any summer wardrobe.

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Anna Hovet Fall/Winter 2014 is inspired by Art Deco. Using a rich color palette, Hovet empasizes the female silhouette with strategically placed seaming and gathering. For the first time, she introduces bamboo sweatshirt fleeces, which drapes beautifully and adds an incredible softness to the garments.

GARMENTS + COLLECTIONS

Fall/Winter 2014 Collection

The Anna Hovet Fall/Winter 2014 Collection features sporty items including color-blocked sweatpants and sweatshirts alongside work-appropriate cardigans. This collection resignates a distinct urban edge and futuristic freshness. It includes peices that every man and woman can feel great it.

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GARMENTS + COLLECTIONS

Menswear

Fall 2012 Anna Hovet Designs launched HĂ˜VET, a highly anticipated menswear line featuring hooded sweatshirts with Hovet’s signature draping and color-blocking. The line has been very well received and will be expanded to full collections in the future.

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In May 2009 Anna was selected as a Designer in Residence at the Chicago Fashion Incubator (CFI). The CFI at Macy’s on State Street is part of the Mayor’s Fashion Initiative and provides six emerging Chicago-based designers with the resources, including workspace, curriculum and mentoring, to launch their careers in fashion. Anna is now on the CFI Selection Committee, giving input as an alum of the program.

GARMENTS Chicago Fashion + COLLECTIONS Incubator PRESS

Chicago Fashion Incubator

Chicago Sun-Times (7/15/09)

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Inside the incubator It sounds like the plot for a reality TV show: Emerging designers based in Chicago compete to earn a spot in the Chicago Fashion Incubator, a joint venture of the City of Chicago and Macy’s, established in 2008. The six winners are provided with work space, mentoring and other resources to launch their careers. Here are snapshots of this year’s lucky six and their work, which will kick off Fashion Focus Chicago in the opening-night runway show.

Nocha (7/15/09)

Cynthia Ryba Cynthia Ryba has a clear goal: to create those go-to dresses and separates appropriate enough for work yet dynamic enough to turn heads come evening. The International Academy of Design and Technology grad who once worked as a buyer for Claire’s, an intern for Cynthia Rowley and a freelance hatmaker for Lenny Kravitz, tries to execute that critical combination with silky dresses, skirts with diamond seaming, coordinating jackets and scarves (no pants) in silk, cotton sateen and rayon. Ryba, whose designs have won her accolades from the Richard Driehaus annual fashion show and Fashion Group International of Chicago, particularly enjoys the one-on-one work of custom orders.

Nora Del Busto Also striving to design those desirable double-duty day-into-evening dresses is Nora Del Busto, who can call upon her own background for inspiration. A former lawyer who received her law degree from Loyola, Del Busto went from courtroom to classroom to incubator after graduating from the International Academy of Design and Technology. She now spends her days designing dresses with an architectural and minimal feel, softened with feminine detailing. Using a more neutral palette, Del Busto’s creations conjure Calvin Klein.

Jess Audey Jess Audey’s career took shape in high school when she crafted her own prom dresses and skirts. Now the designer, who went on to study fashion design at Columbia College, not surprisingly sells special-occasion wear, creating custom wedding, bridesmaid and cocktail dresses, many of which possess a retro “Mad Men” flair. Further building on her past, Audey also occasionally incorporates fabric remnants from 1154 Lill Studio, a local custom handbag company, where Audey worked in the creative department. Her work is sold through audey.com and locally at Florodora (florodora.com).

Ashley Zygmunt With stints at Zac Posen and Peter Som, along with a position assisting with the Norma Kamali for Wal-Mart and Just My Size lines, Ashley Zygmunt looks to develop a women’s contemporary line possessing couturelike styling at more affordable prices. Studying fashion at the School of the Art Institute and Purdue University, Zygmunt, whose line is called Zamrie, sells silky dresses and soft separates in silk and cotton sateen.

Catherine Furio Aiming for the luxury market with some dresses hitting the $1,000-plus mark, Catherine Furio combines sculptural details with a bit of whimsy to create handcrafted pieces, mostly dresses, that incorporate Italian silk and lace with elements of boning and crochet. A Rhode Island School of Design grad, Furio is looking into ways, perhaps through the hangtag, to highlight each craftsman — from seamstress to crochet artist — along the production process.

Anna Hovet Though she’s the daughter of a farmer in North Dakota, Anna Hovet brings a street wear/hip-hop edge to her contemporary creations, available at Akira boutiques in Chicago. (Her designs are on the cover.) After graduating from the School of the Art Institute, Hovet worked for Kids Headquarters, where she designed layette for Ecko, Calvin Klein, Kenneth Cole and Target. — Beth Wilson, Special to the Tribune

Chicago Tribune (10/18/09)

WWDWednesday (7/15/09)

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BUSINESS

Castles for sale

SPECIAL STYLE SECTION INSIDE

When less is more

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SUNDAY, OCTOBER 18, 2009

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By Lucinda Hahn SPECIAL TO TRIBUNE NEWSPAPERS

Quick, look at your fingernails. If they’re slicked with fire-engine red polish or — heaven forbid — a French manicure, you’ve dated yourself back to fashion’s Mesozoic Era. But if you’re flaunting the color jade — maybe even the $25, limited-edition Chanel shade — congratulations. You’ve joined Drew Barrymore and a host of other A-listers in rocking the look of the milli-moment. You’re also quite possibly a reader of WhoWhatWear.com, the online fashion site with 141,000-and-growing subscribers to its daily newsletter — and a new book, “Who What Wear: Celebrity and Runway Style for Real Life” (Abrams Image, $18.95). On Sept. 23, the site posted paparazzi photos of actresses with jade-polished nails and told readers: “Jade tips were the ‘It’ accessory at New York Fashion Week, as everyone from the stylish (like Rachel Bilson) to the quirkily cool (Alexa Chung) sought out this particular shade.” Behind this nail-polish news flash were WhoWhatWear.com’s style-obsessed cocreators, 29-year-old Katherine Power, a former Elle fashion editor, and Hillary Kerr, 30, a past freelance fashion writer. The duo know a hot trend when they see one — and if the fad’s on a celebrity, they’ll likely blog about it sooner than anyone else. “You see a celebrity wearing something on TV one night and, boom, it’s on our site,” says chief operating officer Mika Onishi. That’s often via the site’s signature feature, “What Was She Wearing?” — in which Kerr and Power sleuth to answer readers’ burning questions. After Cameron Diaz appeared on MTV’s “Total Request Live” show, for instance, e-mails poured in want-

ing details on her denim jumpsuit. With their BlackBerrys chock-full of industry contacts, Kerr and Power didn’t take long to post a photo of Diaz in the outfit and write that the $150 piece came from “one of the fashion world’s favorite shops, Opening Ceremony.” In case readers had to have it immediately, they added a link to the store. And because the site’s fans never seem to suffer from TMI, the post revealed that the shirt Diaz wore with the jumpsuit was a $14 “white baby thermal cap-sleeved T-shirt from American Apparel.” WhoWhatWear devotees praise the site’s wise-friend tone. “They don’t take fashion too seriously, making it seem like something I can’t relate to,” said Elise Moran, 23, a manager of a nonprofit in Chicago. When a WhoWhatWear article highlights an expensive designer item, for instance, it often suggests less-costly options. The jadepolish post showed a photo of Barrymore flashing her verdant fingertips — and noted that she was wearing Face Stockholm’s $12 polish “in the new shade, 69.” Kerr and Power, both based in Los Angeles, met on the set of “Project Runway,” where Power was a guest judge and Kerr was reporting an Elle magazine article. They bonded over the idea that the gossip magazines didn’t address celebrity style directly or often enough — and they set out to fill what they saw as an open niche. But, with immediacy part of their raison d’etre, why produce something as slowgoing as a book? “We focus on specific trends on the Web site,” says Kerr, “and the book allowed us to share more timeless information we have about how to create your look or what to wear to social occasions, like meeting your boyfriend’s parents for the first time.” We’re guessing it’s not jade nail polish.

EARLY EDITION

2 teens raped as evidence sat Product: CTSSBS

PHOTO BY TERRENCE ANTONIO JAMES

Their 3 W’s: Who, what, wear

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By Megan Twohey

another girl attacked after me,” said the third victim, who was 16 in 2006 when she The state crime lab notified SSwas grabbed at a bus stop and Chicago police in June 2008 pulled into a car in the midthat DNA evidence linked afternoon. “The police didn’t three brutal rapes in the city, do what they were supposed to but it was not until this sum- do.” mer that detectives reDNA test results in rape, interviewed the victims and murder and burglary cases gathered vital information are pouring into the Chicago leading to an arrest. Police Department in record During the yearlong delay, numbers, but the city has not Tommie Naylor is alleged to increased resources to handle have kidnapped and raped two the potentially crucial informore teenage girls, a harrow- mation, officials said. In fact, ing example of the Police De- the department downsized its partment’s struggles to re- special DNA unit. spond swiftly to DNA test From 2001 to 2008, Chicago results. “There shouldn’t have been Please turn to Page 26 TRIBUNE REPORTER

Chicago Tribune (10/18/09)

TRIBUNE WATCHDOG: Law enforcement struggles to handle growing number of DNA test results $

Loco for Coco It’s a very Chanel moment

Mag Mile unveilings

Lucky Magazine “Chicago Resident Talent” (08/09)

Zara and Victoria’s Secret openings are days away

Back to nature A recovery from chemically relaxed locks

Chicago Reader “Reader’s Choice Best Clothing Designer” (3/26/09) 414 Magazine (9/09) Factio Magazine (10/09) Mario Tricoci Advertisement Chicago Magazine (12/09) Grand Forks Herald (12/27/09, 12/7/10, 12/23/11, 2/8/14) ME: In Focus (09/10) CS Magazine (7/10) HUSH (05/10) Minneapolis/St. Paul Star Tribune (11/04/10) Chicago RedEye (7/16/14)

GARMENTS DESIGNER + COLLECTIONS BIOGRAPHY PRESS

Print Press

WhoWhatWear.com’s star-style trackers Hillary Kerr, rear left, and Katherine Power, foreground, sign their new book in Chicago earlier this month. TRIBUNE

Dare to pare After

Maya

Fashion Focus Chicago peels away big shows in favor of intimacy Officer keeps memory of 4-year-old alive with every ticket By Ted Gregory TRIBUNE REPORTER

Three or four times a week, Chicago Police Officer Steve Shoup parks his squad car near a stop sign at Belden and Lincoln Park West avenues and waits for someone to blow through the intersection. Before he hands the driver a ticket,

Maya Hirsch

TRIBUNE EDITORIAL

A solution right under our noses?

he attaches a sticker to it. Smaller than a stick of gum, with a color photo of a smiling little girl, the sticker reads, in tiny print: “REMEMBER MAYA! Maya was killed by a driver who failed to stop at a stop sign & yield to pedestrians in a crosswalk. STOP AT STOP SIGNS! YIELD TO PEOPLE IN CROSSWALKS!”

SEEKING SAFE PASSAGE: We can’t prove that the beating death of 16-year-old Derrion Albert could have been prevented. We do know that a remarkable Chicago anti-violence program called CeaseFire was working to lower hostilities between rival Fenger High School factions until June 30—when an interruption in funding from Springfield all but quashed that effort. Chicago hasn’t appreciated seriously enough that

Shoup, 57, is a beefy, 32-year veteran of street patrolling. He’s fired his weapon and been fired at. He’s wrestled a murder suspect to the ground. He’s got four sons, one of whom is a Chicago Police officer, and two grandchildren. His wife wants him to retire. But he stays. He won’t say he stays for Maya.

E. JASON WAMBSGANS/ TRIBUNE PHOTO

But he won’t deny it, either. “It might be part of it,” he acknowledged, sitting in his patrol car one Thursday morning in October, adjusting the palm-size video camera he trains on the intersection. He shook his head. “...The aftermath. That’s what affects you.” Please turn to Page 4

this proven treatment for street violence is right under its nose. Expanding CeaseFire to all 101 of the city’s most dangerous police beats likely would reduce—in dramatic fashion—the frequency of murders and shootings here. That would require quadrupling CeaseFire’s $4.5 million budget for Chicago. But the statistical evidence that CeaseFire can reduce street violence now is beyond dispute.

WEATHER 8 A.M.

READ THE COMPLETE EDITORIAL ON PAGE 30

FORECAST, PAGE 40

37 1 P.M.

55 4 P.M.

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American Dreaming (01/10)

Regime Magazine (12/14)

Choose Chicago (10/13)

Guest Fashion Editor for The Printed Blog (08/12)

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8600+ Followers

PRESS GARMENTS + COLLECTIONS NEWS +PRESS

Online

Milwaukee Magazine (2/28/09) LEADERS1354 (3/30/09) Second City Style (5/14/09, 3/25/10, & 07/21/10) Monochrome Effect (6/12) Gapers Block (6/12) Garmental.com (7/20/10) NotCouture.com (03/10)

Colabination (3/3/15) 2500+ Followers

2000+ Followers

Chicagoshopping.com (6/29/12) Refinery 29 “30 Under 30” (6/15/12)

SAIC Alumni Newsletter (6/13)

Time Out Chicago (5/7/07 & 3/30/10)

Highsnobette (5/4/09)

Chicago Made “Maker” (3/4/15)

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WCUI You and Me This Morning Show (5/7/14 & 12/12/14) Tedx Talk (02/07/14)

WDAZ News Interview (12/18/09 & 05/11)

LXTV “1st Look “(01/08/11)

AuFait Magazine (4/28/11)

ABC7 Chicago NEWS (7/19/10)

Art of Design Effen Vodka (7/12)

Contestant on Kenmore Reality Show (03/11-05/11)

DESIGNER BIOGRAPHY NEWS + PRESS

Multimedia + Video

Nikki Lynette “Don’t Say No” Music Video (01/09) Chicago Public Radio “Eight Forty-Eight” Interview (03/19/10) WGN9 NEWS (7/20/10) NBC5Chicago.com (10/09, 07/10, 12/10, 10/11)

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United Airlines Collaboration (10/13)

EFFEN “Art of Design” Campaign (07/12)

Belvita Launch Campaign (01/12)

DESIGNER BIOGRAPHY PRESS

Collaborations + Celebrities

BURBERRY “Art of the Trench” Campaign (11/12)

“Windy City Live” Host Val Warner wearing Anna Hovet

Comedian Hannibal Buress wearing HOVET Menswear 12/14

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