Self Care.

Self-care in a society which teaches us to dislike ourselves, overwork ourselves, and prioritise success over happiness, is radical. Self-care can come with a lot of painful growth, triggers and resurfaced traumas as individuals attempt to navigate a space of happiness, against harmful societal expectations, meaning it is not always aesthetic or productive. The self-care movement on social media has been hijacked by capitalism, allowing corporations to profit from the practices. According to WGSN, Millennials are a large part of the recent explosive growth in the $4.2 trillion wellness industry, propelled by the pandemic. Tiktok trends such as the ‘5-9am Routine’, and the popularisation of ‘That girl’ that typically show content such as working out, meditating, drinking green juices, lighting overpriced candles and writing her diary entries in her cute bathrobe have essentially depersonalized the journey of self-discovery and selfgrowth.

*According to our survey sample group (2023).