Moodboard

Generation Z Interest

The shoot will combine subversive basics and gender fluidity, both of these target the demographic of Gen Z, address Depop’s three pillars; ‘Sustainability’ by encouraging youth to shop second-hand, ‘Community’ by showing support to those who don’t fit within gender norms.

The aim is to represent gender fluidity by using male/female/ non-binary models wearing feminine, masculine and androgynous clothing outside of the usual gender norms to inspire youth to be themselves when it comes to clothing and to not feel like they must fit in any box. This also appeals to Gen Z as 56% shopped “outside their assigned gendered area,” (Herh, 2021).

By using clothing sold/ made by depop users this reinforces the pillar of ‘entrepreneurship’ and also ‘community’ by showing DEpop’s support for those who use it’s platform.

The colour palette for the clothes will be neutral; black, white, beige, grey, and the clothing will be in subversive basic style with a multitude of textured fabrics, cutouts, layers and additional non-utilitarian designs.