Out Of Home/ Experimental Event

The OOH advertising images will focus on billboards and posters. The billboards will be placed in urban areas of high footfall/ cars to increase views. The bustops/ undergrounds chosen will be around student/ urban areas in order to target the Gen Z demographic. This gives a bigger range of views from the public rather than those who engage in online material.

The experiential event for the campaign will be a pop-up Depop shop in Manchester. The pop up shop will take place in an unrented unit in the city centre with lots of footfall to generate promotion for the brand. The pop-up will allow Depop users to sell clothing. The aim of this pop-up is not to generate profit (altough the users will benefit from that) but to show community and entrepreneurship by platforming these users and giving them a wider reach, by also targeting Gen Z through the message of breaking gender norms and also using the popular trend subversive basics. This is also a key opportunity to promote the campaign images.