Mock Promotional Image

For these images comprise of primary images of model’s hands which are feminine, masculine and also an image of a man wearing nail polish which isn’t gender normative, all going to grab a top which is in the style of subversive basics, and the top and is also traditionally feminine. This is to show that any gender/ person can wear clothing which is traditionally assigned to a certain gender. The Depop logo is green to make it stand out from the neutral colour palette and also because Gen Z love bright green, and it has even been coined ‘millennial green’ (Taylor, 2020). Using a noise filter on photoshop pays homage to the 90’s style which subversive basic is inspired and merges the images together better. Kept to the neutral palette, which makes the logo stand out even more. I used a secondary image of a wardrobe to make it look as if it’s shot from home, and used image filters to make the images appear as if they are in natural light, this is to look relatable to the Gen Z consumer who mainly uses Depop from home. The strap-line is also at the bottom reinforcing the idea of self autonomy and gender fluidity. The background image was edited with less saturation to keep the palette neutral, which in turn allows the logo to stand out more.