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1. WHAT WE ENVISION IN A LONG TERM
2. TODAY’S CONTEXT
7. DRIVERS
Presentation to Joe Smith June 24, 2014
3. TEAM PURPOSE
8. OD MODEL
4. TEAM PRINCIPLES
9. FOCUS AREAS
5. VISION
6. GOALS
10. DRIVERS’ STRATEGIES
11. BEHAVIORS WE NEED
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1. WHAT WE ENVISION IN A LONG TERM
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Answering the question «How do you envision the future?» we build the pictures of the world we want to live in. But the main thing is not just to imagine but to be able and willing to make this future real.
ACHIEVING AIESEC 2015 vision and goals, AIESEC will become a better version of itself, being able to provide more leadership experiences to young people from Russia and from all over the world, boosting the changes that we want to see to make our future the way we want it to be.
THIS is the POWER of choice. Presentation to Joe Smith June 24, 2014
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2. TODAY’S CONTEXT
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• Strengthen of BRICS union across different sectors • Revolution in Ukraine. Media war against Russia across different channels • Worldwide Educational issue • Russia’s known for it’s «volunteering» movement after the Sochi 2014
• IT specialists demand worldwide • World Expo 2020 is going to be held in Russia. Topic: Globalization
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• Sunshine has grown for summer, Explore Russia dropped. Overall we are on the way to achieve 2014 summer goal in iGCDP
• Growing GCPs for LTP raising. Omsk has raised for winter already ahead of timeline • oGCDP: missed timeline. Have shown great results in Matching but later than the main peak. Issue with expectations for Europe prevented the growth • Increased conversion rate for GC due to new brand, drop in applications. Strong demand to cover more of our target audience through online channels mostly
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• Drop in both GIP programs. Together with results we have dropped in members efficiency there. Need strong L&D strategy to grow GIP • Huge demand for Russia GIP teaching and marketing EPs. Smart OD model and country partnerships management can become an advantage • Misunderstanding of Global Talents sub-products within the brand. Business Administration sub-product needs to become more clear for the customer
• iGIP – potential to grow in Marketing with specific country-partners as Mainlaind of China
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• We are slow in our process and need further optimization of online resources. AIESEC in Russia – GIS Pioneer. • Promoters is the main source of applications. We did not have any strategy to use this advantage. Blogs creation by EPs are showing results. Showcasing initiatives need further improvement • AIESEC is not clear for our customer. The value of what we do needs to be expressed in a simple way based on example: stories and sharings of our members and leaders
• iGCDP is close to MATURITY. oGCDP and oGIP do not cover even 0,0005 of the market • AIESEC 2015 is on the way to become a reality with a help of GEN2015 Presentation to Joe Smith June 24, 2014
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3. TEAM PURPOSE
4. TEAM PRINCIPLES Presentation to Joe Smith June 24, 2014
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Considering the FUTURE WE ENVISION and the
CURRENT CONTEXT we have, MC 14|15 came up to the specific purpose and principles for the team, three things that we are standing for, three things that define our term as «successful» Presentation to Joe Smith June 24, 2014
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5. VISION
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After 1 full day of dreaming, arguing, creating, analyzing, laughing, smiling, screaming‌ MC 14|15 has created a vision that fully reflects the role of AIESEC in Russia: to empower and connect young people for a better Russia. Compass there is our Youth and they way AIESEC can
Presentation to Joe Smith  June 24, 2014
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6. GOALS
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07-12 2014 – I 01-06 2015 - II 12 (I)
12 (II)
13 (I)
13 (II)
iGCDP
294
477
35
805
oGCDP
189
316
498
259
iGIP
30
44
256
66
oGIP
93
168
80
159
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60%c
+ambition
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13 Re iGCDP 1254 oGCDP 474 iGIP 146 oGIP 268
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14 Goal 1700 600 155 453
15 goal 2000 1000 188 752
RG 17% 66% 21% 66%
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oGIP
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3764 iGIP
iGCDP
185
2100
oGCDP
810 19
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7. DRIVERS
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Having a VISION there were no questions on the table regarding which programs have to become bigger and bring a bigger impact and thus, to become the DRIVER for the term 14|15
oGIP
Make it JUMP
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oGCDP Get it DONE
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8. OD MODEL
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LC
LC
LC
LC
LC
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LC
Based on the SET GOALS and DEFINED DRIVERS we have checked the Growth Path and defined the ORGANIZATION DEVELOPMENT MODEL that will ensure the goals realization and thus, vision fullfilment
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9. FOCUS AREAS
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To ensure that the OD model will work and each DRIVER will grow in the way AIESEC in Russia needs, we have defined two key FOCUS AREAS that will impact both drivers strategic plans as well as overall performance of AIESEC in Russia.
L&D
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BIG AIESEC ONLINE
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10. DRIVERS’ STRATEGIES
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oGCDP Exchange projects (Peaks) RE: 810 Integrated Experience
Expansions development
Marketing (Online & Offline)
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oGIP Listening to the customer
Peak management by subproducts
Learning & Development
RE: 669 Partnerships Management
Marketing (Online & Offline)
University Relations Presentation to Joe Smith  June 24, 2014
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Partnership management #RE, NPS Learning & Development RR, efficiency
MC2MC #MA, NPS
LC2LC #MA, NPS
Department management RR, efficiency
Marketing #appl, #RA
Interseliger #appl, #RA
External events #appl, #RA
Repackaging #RA
BD division #RA
Materials creation done/ndone
Listening to the customer NPS, CR
Servicing standards CR, NPS MA
Presentation to Joe Smith  June 24, 2014
Online campaign #appl, #RA
Professional standards CR, NPS MA
LLC Raising #appl, #RA
Personal approach #appl, #RA
SMM Days #appl, #RA
Logistical support| NPS
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Partnership management #RE, NPS
UR #RE, NPS
MC2MC #MA, NPS
Sub-products packaging for practice
Learning & Development RR, efficiency
T+X #RA
Marketing #appl, #RA
Interseliger #appl, #RA
CEED #RA, #MA
LC2LC #MA, NPS
Sub-products packaging for UNI
Leadership development #appl for TL External events #appl, #RA
Efficiency boost efficiency Online campaign #appl, #RA
Selection optimization #RA
New customer flow CR, MA rate
New selection critera CR, MA rate
Listening to the customer NPS, CR
Servicing standards CR, NPS MA
Professional standards CR, NPS MA
Presentation to Joe Smith  June 24, 2014
Massive sales #agreements + #RA Department management RR, efficiency LLC Raising #appl, #RA
Personal approach #appl, #RA
SMM Days #appl, #RA
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Partnership management #RE, NPS
UR #RE, NPS
MC2MC #MA, NPS
Sub-products packaging for practice
Learning & Development RR, efficiency
T+X #RA
Marketing #appl, #RA
Interseliger #appl, #RA
CEED #RA, #MA
LC2LC #MA, NPS
Sub-products packaging for UNI
Leadership development #appl for TL External events #appl, #RA
Efficiency boost efficiency Online campaign #appl, #RA
Selection optimization #RA
New customer flow CR, MA rate
New selection critera CR, MA rate
Listening to the customer NPS, CR
Servicing standards CR, NPS MA
Professional standards CR, NPS MA
Presentation to Joe Smith  June 24, 2014
Massive sales #agreements + #RA Department management RR, efficiency LLC Raising #appl, #RA
Personal approach #appl, #RA
SMM Days #appl, #RA
Logistical support| NPS 31
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VISION TEAM PURPOSE TEAM PRINCIPLES
DRIVER PROJECT 1
GOAL FOCUS 1
DRIVER PROJECT 1
PROJECT 2
PROJECT 2
PROJECT 3
PROJECT 3
PROJECT 4
FOCUS 2
PROJECT 4
BEHAVIORS WE NEED
IMPLEMENTAITON PLAN Presentation to Joe Smith June 24, 2014
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