PROCESS
MANUAL
This Process Manual Belongs To:
Annaly Ramirez for Design 115 Fall 2014 with Professor Gale Okumura
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Project 1
Minimal Letterforms
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GF Q U Normally, Memphis is a text that makes me think of a typewriter; a boring, old, and basic typewriter. Not my favorite by any means and that is why I chose it at first.
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It begged for exploration, and at best, it looks like a great capitalized font for a for a forensic file show. However, the above image looks too incomplete when minimalized and that does not help my case.
gf y u
After trying to make something of the lower case letters and playing with several combitions, it was time to experiment with a new typeface.
gf uy Process Manual
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These were among the first ideas I had when making the final. After studying several types, it was obvious that Friz Quadrata, with its unique serifs, would make an elegant composition. The overall goal was to make something that looked balanced and smooth. After consulting with Gale, I decided to pursue the design to the left (w,k, x, and z) for my final minimal letterforms piece. The final version is to the right on page 3.
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k w xz
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Project 2
Type Hierarchy Studies
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The image on the right is a photo of the grid guides that I made before beginning this project. It helped me organize all of the sets and provided an outline for each sheet so that I could work faster.
Set 1A below uses one of the grids and the words are spaced out to use the space harmoniously
Since set 1B was balanced by subtleties, I needed to compare minor details like alignment of the words and their position around the axes.
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To the right are the drafts of each layout. From there two were chosen to be the finals.
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Final Set 1A
Visible Language A lecture series exploring the relationship between form and content
Lectures are free and open to the public Orientation and disoriention
Ruedi Baur
Thursday, December 3
Richard Saul Wurman
6 pm
Nicholas Felton
135 Walker Hall UC Davis
More than just a love of letters
Jonathan Hoefler
Thursday, December 10
Tobias Frere-Jones
6 pm
Zuzana Licko
135 Walker Hall UC Davis
Matter/anti-matter/does it matter? Andrew Blauvelt
Thursday, December 17
Marian Bantjes
7 pm
Stefan Sagmeister
Design Museum UC Davis
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Annaly Ramirez
Final Set 1B
Visible Language A lecture series exploring the relationship between form and content Orientation and disorientation Richard Saul Wurman Nicholas Felton Ruedi Baur Thursday, December 3 6 pm 135 Walker Hall UC Davis More than just a love of letters Jonathan Hoefler Tobias Frere-Jones Zuzana Licko Thursday, December 10 6 pm 135 Walker Hall UC Davis Matter/anti-matter/does it matter? Andrew Blauvelt Marian Bantjes Stefan Sagmeister Thursday, December 17 7 pm Design Museum UC Davis
Lectures are free and open to the public
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At first, ideas look that this. Then from a vision, they begin to grow into rough drafts.
After the best 2 are selected, I submit them for review with Gale and often times she turns them upside down like she does the lower spreadsheet
After I have created my ideas using the grids from the first exercise and made enough drafts like the ones you see below, I begin to narrow them down.
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Final Set 2B
Orientation and disoriention Saul Wurman Nicholas Felton Ruedi Baur Richard Thursday, December 3 135 Walker Hall UC Davis 6 pm
Visible Language
Matter/anti-matter/does it matter?
A lecture series exploring the relationship between form and content
Andrew Blauvelt Marian Bantjes Stefan Sagmeister Thursday, December 17
Lectures are free and open to the public
Design Museum UC Davis 7 pm
More than just a love of letters Jonathan Hoefler Zuzana Licko Tobias Frere-Jones Thursday, December 10 135 Walker Hall UC Davis 6 pm
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Final Set 3A
Orientation and disoriention Saul Wurman Nicholas Felton Ruedi Baur Richard Thursday, December 3 135 Walker Hall UC Davis 6 pm
Visible Language
Matter/anti-matter/does it matter?
A lecture series exploring the relationship between form and content
Andrew Blauvelt Marian Bantjes Stefan Sagmeister Thursday, December 17
Lectures are free and open to the public
Design Museum UC Davis 7 pm
More than just a love of letters Jonathan Hoefler Zuzana Licko Tobias Frere-Jones Thursday, December 10 135 Walker Hall UC Davis 6 pm
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Annaly Ramirez
Final Set 3B
Visible Language A lecture series exploring the relationship between form and content
Orientation and disoriention Thursday, December 3 135 Walker Hall UC Davis 6 pm
Nicholas Felton Saul Wurman Ruedi Baur Richard
More than just a love of letters Thursday, December 10 135 Walker Hall UC Davis 6 pm
Jonathan Hoefler Zuzana Licko Tobias Frere-Jones
Matter/anti-matter/does it matter? Thursday, December 17
Lectures are free and open to the public
Design Museum UC Davis 7 pm
Andrew Blauvelt Marian Bantjes Stefan Sagmeister
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Project 3
Book Design
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These photos depict the grids that were implemented in the page spreads of Paul Rand’s Design and the Play Instinct. Most them were inspired by the layouts in the textbook, and are mostly general ways of breaking up white space.
Grids are the best guide for any layout project or otherwise. They are as useful as developing an outline for an essay. Planning is used in all sorts of things from everyday life to designing a rocketship. The more creative one is about planning, the easier it will be to find effective solutions.
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These grids are similar to the ones in the previous project, but are very different in their design. As you can see below, the grids on the lefthand were used as a guide to develop the newer ones on the righthand side which were created for spreads instead of single pages.
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After the preliminary work is done, the
The book design above is a rough
When I work, I like to keep a pen
rest is just a matter of pluging-in the
draft of the elements that should be
and paper close by so that I can jot
data. The hardest part of the process
on the page. This is what the process
down any notes or reminders that I
now is making sure that all the small
of pluging things in requires. Not all
would like to take care of to finalize
deatails; like the page numbers, titles,
the details are taken care of yet, but
my documents. The page on the far
and alignments, are covered.
the important things is getting the
right has all the notes that I would
materials to the right locations.
need to complete this process manual and Paul Rand’s book. These are of no less importance than the assignment handout sheet is to me.
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This is a picture of the text within the book. During review it was brought to my attention that the text was loo large, too dense, and the leading was too tight. Although the information was there, it needed to be cleaned up and revised. The writings inside of the pages are notes suggesting how the text might possibly be divided to make better use of the white space.
The page spread on the bottom is how the book was beginning to look which was just as dense and uncreative as the previous pages. However, after the problem was addressed, the book design quickly took a spin. The final product is a beautifully crafted to be an enjoyable read with a pop of color to peak the readers interest.
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Final Book Interior Design
The Modulor
The Modulor is a system based on a mathematical key.
The Modulor is a discipline which offers
Taking account of the human scale, it is a method of
endless variations and opportunities
achieving harmony and order in a given work.
for play. Le Corbusier’s awareness of these potentialities is evident from the numerous references to the game and play in his book, such as “All this work on proportioning and measures is the outcome of a passion, disinterested and detached, an exercise, a game.” Further, he goes on to say, “for if you want to play modulor…”10
In comparison to most so-called systems of proportion, the Modulor is perhaps the least confining. The variations, as will be seen from this illustration, are practically inexhaustible (and this example utilizes only a very limited number of possibilities). This drawing is one of a limitless number of so-called Panel Exercises, played for pleasure or for some real application in order to discover a most satisfactory or beautiful configuration.
In his book, The Modulor, Le Corbusier describes his invention as “a measuring tool [the proportions] based on the human body [6-foot man] and on mathematics [the golden section]. A man-with-arm-
If, however, the system should present difficulties which happen to
upraised provides, at the determining points of his occupation of space—foot, solar plexus, head, tips
run counter to one’s intuitive judgment, Le Corbusier himself provides
of fingers of the upraised arm—three intervals which give rise to a series of golden sections, called the
the answer: “I still reserve the right at any time to doubt the solutions
Fibonacci series.”9 [1, 1, 2, 3, 5, 8, 13, etc.]
furnished by the Modulor, keeping intact my freedom which must depend solely on my feelings rather than on my reason.’’11
This is a sample spread from the final book. Behind it is the grid that was used for most of the pages in the book. The pantone color used to decorate the book is magenta; black was used as a secondary color.
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Final Book Cover Design
Design and the Play Instinct Paul Rand
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