Alice and Olivia for lululemon

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Capsule Collection A u t u m n / W i n t e r 2 016 Alexis Atkins, Lindsey Capps, Anna Suhr

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Table of Contents 2

About

Pg 4-6

Pyschographics/Demographics

Pg 7-11

Mood Board/Color Story

Pg 12-13

Capsule Collection

Pg 14-15

Fabric

Pg 16-17

Manufacture

Pg 18-19

Cost Sheet/ Specs

Pg 20-39

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About

About Lululemon Lululemon Athletica was founded in 1998 in Vancouver, B.C. in a retail space adjoined to a yoga studio. But even as a fairly young brand, Lululemon has skyrocketed as one of the top retailers to purchase athletic attire including yoga, running and dance technical clothing. Throughout the company, they thrive off of their local community base by hosting in-store events geared towards living a healthy lifestyle. Now that Lululemon is available all across the globe, their mission is to “[create] components for people to live longer, healthier, fun lives.�

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About

About Alice + Olivia Alice + Olivia was designed by Stacey Bendet out of New York in 2002. Bendet had no fashion industry experience or design training, upon her creation of her brand that is now a household name. Her designs are contemporary and bold, with innovative prints on classic silhouettes. Alice + Olivia has now expanded in to boutiques and stores all across the globe.

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Pyschographics and Demographics

Consumer Profile #1 Name: Lola, 19 Gender: Female

Location: New York,Ny Occupation: student

Workout of Choice: She also enjoys working out she prefers pure barre and pilates.

Income: 25K (trust fund baby)

Music: Loves indie/alternative as well as pop music

Marital Status: In a relationship

Style: Lola’s style is a mixture of athleisure and norm core trends. She is also interested in smart materials and okay with spending top dollar on quality clothing that will last.

Education: Sophmore at Nyu 8

Hobbies and Interests: When not studying or working at the juice bar she spends her time with friends and writes poetry.

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Pyschographics and Demographics

Consumer Profile #2 Name: Maria,32 Gender: Female

Location: Charleston, SC Occupation: 1st grade teacher Income: 45 K Marital Status: Happily married Education: College Graduate 10

Hobbies and Interests: Health consciou new Mom, who is interested in sustainability and humanitarian efforts. When she is not spending time with her family or working she loves to weaves, knits, and crochets. Workout of Choice: She enjoys running and yoga Music: Loves Folk/ Americana music Style: When not in the classroom Maria mostly wears active wear since she is a mom on the go. 11


Mood Board/Color Story

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A u t u m n / W i n t e r 2 016

Capsule Collection

for

Look #1

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Look #2

Look #3

Look #4 15

Look #5


Fabric

Luon

Cotton Fleece

sweat-wicking and cottony soft signature four-way stretch fabric

light layering fabric for pre and post practice purposes

Swift

Rulu

sweat-wicking, water-repellant, strong and light versatile fabric

cottony soft running Luon fabric for warmer weather months

Luxtreme sweat-wicking fabric that is cool to touch and offers four-way stretch 16

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Manufacture

The manufacture is a Lululemon trusted company, ECLAT Textile Co Ltd located in Taiwan. ECLAT is a technology-based textile company that has worked with Adidas, JcPenney, and Kohl’s.

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Look #1 Specifications SHEET

COSTING SHEET

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Date: March 22, 2016 Description: Pullover Size Range: 2-4-6-8-10-12 Markers: Marker Yardage: 1. MATERIALS Cotton Fleece

Style: Janine Jivamukti Pullover Selling Season: fall 2016 Selling Price: $142.00 Colors: Beet Juice/ RedGrape/ DesertOlive Allowance: 0.25” YARDS 3 yards

PRICE $13.99

Brand: Alice + Olivia Style Name: Janine Jivamukti Pullover Fabric: Cotton Fleece

Division: Los Angeles Style Number: JJPAO59 Size Range: 2-4-6-8-10-12

AMOUNT $38.97

Lining Interfacing TOTA L M AT E R I A L CO ST:

$38.97

2. TRIMMINGS QUANT. Buttons Pads Zippers Drawstring Elastic Labels, Poly Bags, Hang Tags Hangers and Size Tickets

PRICE

AMOUNT

$0.56 $0.30

Outside Services TOTA L T R I M M I N G S CO ST: . 3. LABOR Cutting Sewing Screen Printing Grading Marking TOTA L L A BO R CO STS : . 4. Total Cost 5. Mark-Up 6. Wholesale Price Suggested Retail

$0.86 $5.25 $10.50 $0.11 $0.20 $19.31 65%

$59.14 $97.58

100%

$195.16

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A B C D

Description Hip Width Side Length from Waist Back Length from Neck

2 4 6 8 10 12 36.5 38.5 42.0 46.0 50.0 54.0 40.25 41.25 42.25 43.75 45.75 47.75 36.0 36.0 36.0 36.0 36.0 36.0 42.0 42.0 42.0 42.0 42.0 42.0

Main Label: Damask Tag– Center Back 1/2’’ below neck seem Hang Tag: Integrated, 4” up from wearer’s left side hem- attached with black plastic tie fastener under wear’s left side on waist band Fabric Content: Cotton Fleece (100% Oraganic Cotton) Care Instructions: Do not bleach or use fabric softeners. Machine wash cold. Tumble dry low. Stitching: Double Stitching on whole garment Color: Beet Juice/ RedGrape/ DesertOlive

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Look #1 Specifications SHEET

COSTING SHEET

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Date: March 22, 2016 Description: Legging Size Range: 2-4-6-8-10-12 Markers: Marker Yardage: 1. Luon

MATERIALS

Style: Hannah High Times Pant Full-On Luon Selling Season: fall 2016 Selling Price: $88.00 Colors: Black Allowance: 0.25” YARDS PRICE 1 1/2 yards $9.00

Brand: Alice + Olivia Division: Los Angeles Style Name: Hannah High Times Pant Full-On Luon Style Number: HHTAO52 Fabric: Luon Size Range: 2-4-6-8-10-12

AMOUNT $13.50

Lining Interfacing TOTA L M AT E R I A L CO ST:

$13.50

2. TRIMMINGS QUANT. PRICE Buttons Pads Zippers Drawstring Elastic 1 1/4 yards $2.48 Labels, Poly Bags, Hang Tags Hangers and Size Tickets

AMOUNT

$3.10 $0.56 $0.30

Outside Services TOTA L T R I M M I N G S CO ST: . 3. LABOR Cutting Sewing Screen Printing Grading Marking TOTA L L A BO R CO STS : . 4. Total Cost 5. Mark-Up 6. Wholesale Price Suggested Retail

$3.96 $8.25 $12.50 $0.11 $0.20 $21.06 65%

$38.52 $63.56

100%

$127.12

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A B C D E

Description Chest Bust Waist Hip Inseam

2 >5’3” 31-33 25.0 35.0 28.5

4 >5’5” 33-35 27.0 37.0 29.5

6 8 >5’7” >5’10” 35-37 37-39 29.0 31.0 39.0 41.0 30.5 31.5

10 >6’ 39-41 33.0 43.0 32.5

12 >6’4” 41-43 35.0 45.0 33.5

Main Label: Heat Transfer– Center Back 1/2’’ below neck seem Hang Tag: Integrated, 4” up from wearer’s left side hem- attached with black plastic tie fastener under wear’s left side on waist band Fabric Content: Luon (82% Nylon/18% Lycra) Care Instructions: Do not bleach or use fabric softeners. Machine wash cold. Tumble dry low. Stitching: Double Stitching on whole garment Color: Black

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Look #2 Specifications SHEET

COSTING SHEET

for

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Date: March 22, 2016 Description: Sports Bra Size Range: 2-4-6-8-10-12 Markers: Marker Yardage: 1. MATERIALS Luxtreme

Style: Tracee Track Bra Selling Season: fall 2016 Selling Price: $74.00 Colors: Lullaby/ Red Grape Allowance: 0.25” YARDS 1 yard

PRICE $6.48

Brand: Alice + Olivia Style Name: Tracee Track Bra Fabric: Luxtreme

Division: Los Angeles Style Number: TTBAO56 Size Range: 2-4-6-8-10-12

AMOUNT $6.48

Lining Interfacing TOTA L M AT E R I A L CO ST:

$6.48

2. TRIMMINGS QUANT. Buttons Pads Zippers Applique Elastic 2 yards Labels, Poly Bags, Hang Tags Hangers and Size Tickets

PRICE

AMOUNT

$2.48

$4.96 $0.56 $0.30

Outside Services TOTA L T R I M M I N G S CO ST: . 3. LABOR Cutting Sewing Screen Printing Grading Marking TOTA L L A BO R CO STS : . 4. Total Cost 5. Mark-Up 6. Wholesale Price Suggested Retail

$5.82 $2.50 $13.75 $0.11 $0.20 $16.56 65%

$45.42 $74.94

100%

$149.88

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A B C D

Description Bust Waist Hip Inseam

2 30 22.5 33 32

4 32 24.5 35 32

6 34 26.5 37 32

8 36 28.5 39 32

10 38 30.5 41 32

12 40 32.5 43 32

Main Label: Heat Transfer– Center Back 1/2’’ below neck seem Hang Tag: Integrated, 4” up from wearer’s left side hem- attached with black plastic tie fastener under wear’s left side arm pit where the sleeve and chest connect Fabric Content: Luxtreme (90% Nylon/ 10% Lycra) Care Instructions: Do not bleach or use fabric softeners. Machine wash cold. Hang dry to expand lifespan of bra. Stitching: Double Stitching on whole garment Color: Lullaby/ Red Grape

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Look #2 Specifications SHEET

COSTING SHEET

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for

Date: March 22, 2016 Description: Jogger Size Range: 2-4-6-8-10-12 Markers: Marker Yardage: 1. Rulu

MATERIALS

Style: Pete Pace Pant Selling Season: fall 2016 Selling Price: $96.00 Colors: Desert Olive Allowance: 0.25” YARDS PRICE 1 1/4 yards $12.99

Brand: Alice + Olivia Style Name:Pete Pace Pant Fabric: Rulu

Division: Los Angeles Style Number: PPPAO51 Size Range: 2-4-6-8-10-12

AMOUNT $16.23

Lining Interfacing TOTA L M AT E R I A L CO ST:

$16.23

2. TRIMMINGS QUANT. PRICE Buttons Pads Zippers Drawstring Elastic 1 1/4 yards $2.48 Labels, Poly Bags, Hang Tags Hangers and Size Tickets

AMOUNT

$3.10 $0.56 $0.30

Outside Services TOTA L T R I M M I N G S CO ST: . 3. LABOR Cutting Sewing Screen Printing Grading Marking TOTA L L A BO R CO STS : . 4. Total Cost 5. Mark-Up 6. Wholesale Price Suggested Retail

A B C

Description Hip Width Side Length from Waist

2 36.5 12 36

4 38.5 13 36

6 42.0 14 36

8 46.0 15 36

10 50.0 16 36

12 54.0 17 36

$3.96 $3.25 $11.55 $0.11 $0.20 $15.11 65%

$35.30 $58.25

100%

$116.49

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Main Label: Heat Transfer– Center Back 1/2’’ below neck seem Hang Tag: Integrated, 4” up from wearer’s left side hem- attached with black plastic tie fastener under wear’s left side on waist band Fabric Content: Rulu (85% Nylon/15% Lycra) Care Instructions: Do not bleach or use fabric softeners. Machine wash cold. Tumble dry low. Stitching: Double Stitching on whole garment Color: Desert Olive

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xoxo for

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