Nike Femme

Page 1

ANNA SUHR, CLAIRE COLLIER, EMILIE SCHROEDER


CHAPTERS 1. Vision Statement 2. Marketing Strategy 3. Location Analysis 4. Store Analysis 5. Costumer Profiles 6. Logo 7. Interactive Nike 8. Process Retail Space 9. Advertisments 10. Final Retail Space 11. Grand Opening Commercial


NIKE’s Vision Statement To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.


Marketing Strategy Utilizing existing Nike applications to create the ultimate Nike Femme experience Nike+ Running, Nike Training Club, adding MindBody elements


Location Analysis 5th Avenue new Nike Town allows for shared customer base large tourist destination in NYC high end shopping district


STORE STRATEGY


Key Elements NTC / yoga studio Interactive mirrors Interactive outside display Running track / treadmill to test shoes Body scanning and fittings Customizable lighting and screens Light wood + clean white + flattering light



COSTUMER PROFILE


La r i ssa B l a ke l y, 21 s t ud e n t NYU U n i vers i t y m ar ke t i n g s t uden t l i ves on c am pus f rom Por t l an d, OR pr i m ar i l y s uppor t ed by paren t s c reat i ve m i n d an d s el f ex pres s i ve m edi a s oc i al i t e bal an c es an ac t i ve l i f es t y l e wi t h s c h ool ex per i m en t s wi t h n ew wor kout s

c on f i den t s t r ut bec om i n g a c i t y g i r l s i n g l e an d dat i n g f ol l ows f ood t ren ds en j oys dan c i n g an d g oi n g out k n ows t h e c ool es t an d n ewes t s po t s ex per i m en t al s t y l e buys bol d pi ec es l oves t h e at h l ei s ure an d g raph i c t ren ds



Lo r e n J o hns t o n, 28 youn g p rof e ssi on al wor k s i n t ec h des i g n wen t t o Pars on s S c h ool of D es i g n l i ves i n Greenwi c h V i l l ag e c om es f rom weal t hy f am i l y i n ups t at e NY ver y s uc c es s f ul s i n g l e wi t h n o t m uc h t i m e t o dat e

en j oys h i g h i n t en s i t y c yc l i n g ear l y m or n i n g 8+ m i l e r un s prac t i c es h o t power yog a an d pi l at es e n j oys g oi n g out f or dr i n k s af t er wor k an adven t urous f oodi e

wakes up at 5 am

al wa ys pl an n ed an d prepared

t h e “h ow does s h e do i t � t ype

d res s es s por t y an d prof es s i on al



Re ne e Tr a v i s, 35 youn g mo t h e r m ar r i ed c ol l eg e s wee t h ear t h us ban d i n f i n an c e l i ves on t h e U pper Wes t S i de f ul l -t i m e m o t h er of t wo c h i l dren : S k y l ar, 4 Brody, 7 h i res a n an ny on c e per week

s por t s t eam m om PTA m em ber c ar pool q ueen on -t h e-g o s por t y style r an t h e NY Marat h on t wi c e h as a pers on al t rai n er

c ook s m os t n i g h t s

g oes t o yog a wi t h f r i en ds week l y

pac k s h eal t hy l un c h es f or t h e k i ds

p l an s adven t urous f am i l y vac at i on s



NIKE FEMME LOGO


Logo Exploration NIKEfemme

NIKE femme NIKE femme

NIKE femme

NIKE femme


Logo FINAL


INTERACTIVE NIKE


Nike Femme App Utilizing existing Nike applications, we created an app that is specifically for Nike Femme. This app allows users to connect with others as well as sign up for classes and earn rewards for going to classes.


Nike Femme Rewards

Nike Femme Rewards is a fun and easy way for customers to earn rewards: 20% off, gift cards, free classes at the Nike Femme Studio,etc.


Celebrity Interactions

One of Nike Femme’s main objectives is to utilize the newest technology. The Nike Femme Studio mirror makes it possible for real celebrities teach classes. Your favorite celebrity might be here this week and gone the next...better come take a class!


Interactive Mirrors

By accessing your customer profile, the interactive mirrors connect to your sizing and preferences in order to make smart suggestions and create ease for shoppers. No more dreaded dressing room!


RETAIL SPACE PROCESS





GRAND OPENING COMMERCIAL



NIKE FEMME APP





AD MOCK UPS






FINAL RETAIL SPACE





$79.99 Go Back

Collection Style Color Accessories

Step into the interactive mirror and access your customer profile to view the latest products. This mirror creates ease in shopping and makes smart suggestions based on your body type and lifestyle.


Run, power walk, or strut on the treadmill to test our latest innovations in footwear. Access your customer profile to track your activity time, Nike Fuel points, and pace to sync with your Nike+ Running app.




THANK YOU AND JUST DO IT.


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