DESIGN & BRAND IDENTITY GUIDELINE
TABLE OF CONTENTS
Intro
p. 1
Primary Logotype
p. 2
Secondary Logotype
p. 4
Typography
p. 6
Colours
p. 7
Bussiness card
p. 8
INTRO
1
The main goal of this logotype is to be remarcable/recognizable and selling. Other important thing is to visualy communicate the femininity of the logo which can be seen in it’s curves and forms reminding female silhouette. The logotype itself consists of a graphic symbol or the logo sign and it’s typographic block that defines it’s name/title. Logotype has the stylish look distinctive to it’s field and a subbtle design.
PRIMARY LOGOTYPE
2
Logo sign & Logo Title (font: Brandon Grotesque)
SAFETY ZONE
x
! Minimal size of logotype / H: 20 mm
x
2,5 x
x Logo Sign
Logo Title x
x 3,1 x
WRONG USE OF LOGOTYPE
NO deformation!
NO stroke/shadow!
NO motly pattern!
NOT more than 2 colors!
SECONDARY LOGOTYPE
4
Logo sign /Watermark
SAFETY ZONE ! Minimal size of logotype 10 mm
x
x
2x
x Logo Sign
x
x
2x
WRONG USE OF LOGOTYPE /WATERMARK
NO deformation!
Respect the Safety Zone of the Logotype!
NO motly background!
Use only the specified colours!
TYPOGRAPHY
6
Font Combination: LOGOTYPE: Brandon Grotesque
GILL SANS MT (default font) eng/ro Regular Aa, Ăă, Ââ, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Îî, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz 1 2 3 4 5 6 7 8 9 0 Italic
Bold
Aa, Ăă, Ââ, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Îî, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz 1 2 3 4 5 6 7 8 9 0
Aa, Ăă, Ââ, Bb, Cc, Dd, Ee, Ff, Gg, Hh, Ii, Îî, Jj, Kk, Ll, Mm, Nn, Oo, Pp, Qq, Rr, Ss, Tt, Uu, Vv, Ww, Xx, Yy, Zz 1 2 3 4 5 6 7 8 9 0
COLOURS
7
VARIATIONS
positive
negative
P 91-3 C pantone
BUSSINESS CARD VARIATIONS
8 coloured (Wedding)
basic (Fashion)
basic (Wedding)
photo (backside)
Designed by Anna Vasina | December 2015