Essay
Answer the question
Introduce Visual Communication
Detailed Description
Vocabulary 1 to 3 communication need
Describe in detail
Audience
age, gender, interests,social and What are the visual indicators that economic status, cultural or religious suggest the audience? factors
Purpose
What visual information identifies promote, advertise,depict,explain,teach, the purpose? Describe. inform,guide
Sentence starter ideas ....
design problem
1 to 2 visual indicators, audience
1
The target audience is (age,gender,interests,social and economic status). Also cultural or religious factors).The visual indicators suggesting this are........,......and...... The visual information that identifies the purpose......
1st Paragraph
Location Context
Design elements
Visual effect
Design principles
Visual effect
Where is the visual communication side of highway, railway station, public located? toilets, magazines,flyer, junk mail
1
How does this impact the appearance and context?
1
content, format,physical format,size,scale,materials
single,repetitive,random, straight,organic,broken, point,line,shape,form,tone,texture,colour geometric,irregular,combined,soli Indicate the design elements used ,letterform d,rendered,manufactured,natural ,contrasing,warm,cool,contrasting 2 to 3 ,visual element,combination Describe the visual effect they have within the visual communicaiton. 2 to 3 balance,symmetrical,asymmetrica l,contrast,opposites,cropping,mo dification,heirachy,dominance,fin balance,contrast,cropping,figuregureIndicate the design principles used ground,hierarchy,pattern,proportion,scal ground,combination,scale,variatio e n,proportion,relationship,pattern, 2 to 4 repetition,alternation Describe the visual effect they have within the visual communicaiton. 2 to 3
The (.........) is located at/in/beside etc. The impact of this placment demands a large billboard near an airport. (example)
2nd Paragraph
Methods Visual effect why chosen
Media Visual effect why chosen
Materials Visual effect why chosen
Indicate the methods used
drawing,printing,photography, collage,computer,3D processes
What effect do the methods have on the visual communication? Suggest why they were chosen by the designer. Indicate the media used pencil,pen,paint,digital What effect does the media have on the visual communication? Suggest why it was chosen by the designer. Indicate the materials used
1 to 2
1 to 2 1 to 2 1 to 2
1 to 2 1 to 2 paper,card,wood,glass,clay,stone, textile,plastic,metal
What effect do the materials have on the visual communication? Suggest why they were chosen by the designer.
1 to 2
1 to 2 1 to 2
3rd Paragraph
Other Visual Devices
Describe the impact of additonal visual devices. Suggest why they have been applied in the visual communication
humour,social comment, political comment,emotive or shocking imagery, historical or cultural references
1 to 3
1 to 2