Portfolio Anne Krogh 2021 by Annekrogh

Creative Design work

PORTFOLIO

Anne Kirstine Kromand Krogh

ATOMIC

Atomic is the leading ski manufacturer in the World, therefore having a strong design DNA is important in a very competitive industry. During my time at Atomic I have given my inputs to the general design direction and steered the products towards relevant trends. My main work has been focused on soft goods design: skiwear, logowear, bags and protection gear.

CLOUD SKIWEAR The Cloud ski is one of the most iconic female skis, not only in the Atomic range, but all over the world. For FW21/22, the Atomic Cloud skiwear range was designed, taking inspiration in the Cloud ski. In the design process I worked closely with the users, conducting interviews during a female ski event, as well as analyzing the Cloud ski, in order to create inspiration boards and to understand the essence of the Cloud design. The cloud ski speaks to a very broad consumer range, therefore it was important to take all aspects into considerations and to create styles within the range that targets different consumer needs within the Cloud segment.

Elegant - Minimalistic - Iconic - Innovative - Rich - Tactile - Sporty- Performance

TRIM TRIM DIRECTION

FUNCTIONAL FUNCTIONAL PURPOSE BUILD DESIGNED WITH PURPOSE EMBOSSED EMBOSSED/DEBOSSED AUTHENTIC AUTHENTIC INTEGRATED

DETAILS DIRECTION

DETAILS

FUNCTIONAL TIMELESS FUNCTIONAL LINEBREAK DESIGNED WITH PURPOSE INTEGRATED TIMELESS FEMININ CAREFULLY TREATED DETAILS AUTHENTIC COURAGE

Through thorough user investigation we asked the participants at a sheskis event about their preferences on colour, material and general design, in order to pinpoint the important aspects of the cloud skiwear. The insights were used to create the trim and detail moodboards.

BROAD TARGETGROUP

REDUCED BRANDING

CLOUD ICONIC ELEGANT

ESTABLISHED NAME

MINIMALISTIC

INNOVATIVE (PUNCH PATTERN)

DETAILS ON POINT REDUCED / SIMPLISTIC

SPORTY TACTILITY / MATERIALITY DEPTH IN COLOURS

JACKET DIRECTION

CLOUD 2L

ARTICULATED SLEEVES ZIP COVER ON CHIN AREA DETATCHABLE HOOD NO SHOULDERSEAM DIRECT ON SHOULDER VENTILATION WITH MESH (PASSPOIL) MESH POCKET INSIDE SNOWGAITER REMOVABLE TAILORED LOOK SHORTER THAN SAVOR (NOT TOO SHORT) CHEST DARTS POCKET SETUP 2 HAND POCKETS 1 INSIDE CHEST POCKET SKI PASS POCKET CLOUD SPECIFIC QUILTING IN INSULATION - STRETCH PANELS IN LINING

INSULATED 60g NURTURE THE DETAILS STRETCHY ZIPPER CUFFS W PANEL W. CLOUD -STAY DOWN ZIP no PULL TAP SPECIFIC DETAILS CF ZIP: WR VISLON POCKETS: WR COIL CLOUD SPECIFIC SIZE LABEL INSIDE

PANT DIRECTION ARTICULATED KNEES HIGH WAIST SAME AS SAVOR - INTERNAL WAIST ELASTIC SHOULD BE DIFFERENT GUSSET FOR NICE MOVEMENT/FIT NICELY FITTED SIMILAR TO SAVOR, BUT SLIGHTLY MORE FITTED POCKET SETUP 2 FRONT SNOWGAITER WITH LOGO -MORE CLOUD/SMALLER CORDURA REINFORCEMENT

NURTURE THE DETAILS STRETCHY BOTTOM HEM ZIPPER WITH PANEL -STAY DOWN ZIP, no PULL TAP POCKET ZIP: WR COIL INSULATED 60 g/m2 ONLY STAR BRANDING METAL PIECE CLOUD SPECIFIC SIZE LABEL INSIDE

JACKET DIRECTION

CLOUD “JET”

ARTICULATED SLEEVES ZIP COVER ON CHIN AREA COLLAR SHOULD BE HIGHER THAN CURRENT RIDGELINE DETATCHABLE HOOD NO SHOULDERSEAM DIRECT ON SHOULDER TAILORED LOOK RIDGELINE HYBRID DOWN FIT -HYBRID DOWN MAYBE? CHEST DARTS POCKET SETUP 2 HAND POCKETS 1 INSIDE CHEST POCKET HIDDEN SKI PASS POCKET CLOUD SPECIFIC QUILTING NURTURE THE DETAILS

STRETCHY ON INSIDE (PANELS) VELCRO CUFFS POCKETS/CF: COIL NON REV. NO WR CB SHOULD BE A LITTLE BIT LONGER THAN CF. (NON ROUNDED) CLOUD SPECIFIC SIZE LABEL INSIDE

PANT DIRECTION ARTICULATED KNEES KNEE AND BUM AREA EXTRA INSULATED HIGH WAIST - NEW ADJUSTMENT SYSTEM GUSSET FOR NICE MOVEMENT/FIT NICELY FITTED -SLIMMER “JET” POCKET SETUP 2 FRONT VENTILATION ON OUTSIDE LEGS SNOWGAITER WITH LOGO

CORDURA REINFORCEMENT NURTURE THE DETAILS STRETCHY ZIPS: NON-WR COIL CB ZIPPER BOTTOM HEM W. PANEL. STAR LOGO PLACEMENT ONLY. CLOUD SPECIFIC SIZE LABEL INSIDE

AAFW2110003 CLOUD PRIMALOFT JACKET -POCKETS HAND POCKET : SKIPASS POCKET IS PLACED IN BOTTOM SLEEVE. ZIPPER IS CONCEALED:

HAND POCKET PULLER #309176:

ZIPPER GARAGE 2 Used for hand pockets (BLUE)

9mm 15mm

15mm

Zipper garage is S10 with glued finish

9mm 110mm

Bottom hand pocket zip is finished in an angle.

CO N F I D E N T I A L - P R O P E R T Y O F

AAFW2110003 CLOUD PRIMALOFT JACKET -COLLAR AND CF ZIP

Lasercut cloud specific pattern onto glued chin gaiter. Should be holes all the way through to inside; Chin gaiter measurements Glued finish on chin gaiter

25mm

xxxxxxxxxxxxxxx 15mm 25mm

20mm

On windflap there is a interlining to stiffen and preventing the zipper from jamming in the windflap (light blue area)

CO N F I D E N T I A L - P R O P E R T Y O F

TECH DRAWINGS

Selected details

AAFW2110001 CLOUD 2L JACKET - HOOD ADJUSTMENT CF Cord piece to stabilize hood and visor shape. (green)

T50

End of cord is fixed into hood

Cord tunnel glued on inside

Eyelet 8mm

25mm

Indicates attachment of hood inside the collar pockets. Indicates attachment of visor. Shock cord inside tunnel (not visible) Shock cord external (but inside of hood) Stabilizing cord

End of cord is fixed into hood Measurement for cord tunnel in visor area. 20mm

Cord end is sewn into front panel

15mm

CO N F I D E N T I A L - P R O P E R T Y O F

AAFW2110001 CLOUD 2L JACKET - POWDERSKIRT CB S10

Zipper to detatch powderskirt from jacket

S10

L15 for snowgaiter

140mm

Rubber elastic 20mm

SNOWSKIRT SNAP CLOSURE 40mm

FEMALE SNAPS

MALE SNAPS

eth

er te

Zipp 40mm

140mm

Zipper tape

80mm Snap button D: 12mm CO N F I D E N T I A L - P R O P E R T Y O F

AAFW2110003 CLOUD PRIMALOFT JACKET -COLOURWAYS

Fabric: Stretch inserts (inside): Lining: Branding: patch CF Zip: Hand pocket zip: Internal chest pocket zip: Zip Pullers: Elastic cord 2.6mm (with dots): Adjustment trims: Eyelets: Velcro taps:

000926, Pearl Blue, 14-4206 TCX 000214, White, 11-0601 TCX 001577, Angel Wing, 11-1305 TCX 000003, Black, 19-4004 TCX 000214, White, 11-0601 TCX YKKref: 501 000214, White, 11-0601 TCX YKKref: 501 001577, Angel Wing, 11-1305 TCX YKK ref: 355 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000926, Pearl Blue, 14-4206 TCX Paiho: 1106

Fabric: Stretch inserts (inside): Lining: Branding: patch CF Zip: Hand pocket zip: Internal chest pocket zip: Zip Pullers: Elastic cord 2.6mm (with dots): Adjustment trims: Eyelets: Velcro taps:

000467, True Red, 19-1664 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX YKK ref: 580 000003, Black, 19-4004 TCX YKK ref: 580 000003, Black, 19-4004 TCX YKK ref: 580 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000467, True Red, 19-1664 TCX, Paiho ref: 1340

AAFW2110004 - COLOURPAGE

FW2110001 CLOUD 2L JACKET - COLOUR PAGE

AAFW2110005 CLOUD FLEECE ZIP-NECK -COLOURWAYS COLOURWAY 1

Main fabric (S10): 000214, White, 11-0601 TCX 2nd fabric (S20): 000003, Black,Fabric: 19-4004 TCX Black, 19-4004 TCX 000003, 000214, inserts (inside): Bottom hem material: Stretch 000003, Black, 19-4004 TCX White, 11-0601 TCX Fabric S10: 000214, Lining: Lining: 000003, Black, 19-4004 TCX White, 11-0601 TCX 000003, Black, 19-4004 TCX Fabric S15: Branding: Stretch panels internal: 000003, Black, patch 19-4004 TCX CF Zip: 000214, White, 11-0601 TCX YKK ref: 501 Branding: Black, 19-4004 TCX White, 11-0601 TCX YKK ref: 501 Powder skirt: 000003, Hand pocket zip: 000214, 000003, Black, 19-4004 TCX Black, 19-4004 TCX YKK ref: 580 Internal mesh pocket: Internal CF Zip: chest pocket zip: 000003, Goggle pocket elastic: 000003, Black, 19-4004 TCX Black, 19-4004 TCX 000003, Zip Pullers: CF Cord puller: 000003, Black, 19-4004 TCX Elastic cord 2.6mm (with dots): Branding patch: 000003, Black, 19-4004 TCX Binding(sleeve): 000003, Black, Adjustment Zippers(CF+pockets+skipass pocket): 000003, Black, trims: 19-4004 TCX YKK ref19-4004 580 TCX Eyelets: 000003, Black, 19-4004 TCX zippers(ventilation): 000214, White, 11-0601 TCX, YKK ref: 501 Velcro taps: 000003, Black, 19-4004 TCX paiho ref: black Pullers: 000003, Black, 19-4004 TCX Chest pocket Zip internal: 000003, Black, 19-4004 TCX YKK ref 580 Shock Cord: 000003, Black, 19-4004 TCX w. dots.

COLOURWAY 2

Main fabric (S10): 2nd fabric (S20): Bottom hem material: Lining: Stretch panels: Powder skirt: Internal mesh pocket: Goggle pocket elastic: Branding patch: Zippers(CF+pockets+skipass pocket): zippers(ventilation): Pullers: Chest pocket Zip internal: Shock Cord:

000467, True Red, 19-1664 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000214, White, 11-0601 TCX, YKK ref: 501 000467, True Red, 19-1664 TCX Ykk ref: 820 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX YKK ref 580 000003, Black, 19-4004 TCX

Fabric S10: Fabric S15: Branding: CF Zip: CF Cord puller: Binding(sleeve):

000003 000214 000003 000003 000003 000003

Pocke

001577, 001577, 000214 000214 000003C 000214

Pocket+

COLOURS

Final colours / Styles

FW2110001 CLOUD 2L JACKET - COLOUR PAGE COLOURWAY 1

Main fabric (S10): 2nd fabric (S20): Bottom hem material: Lining: Stretch panels internal: Powder skirt: Internal mesh pocket: Goggle pocket elastic: Branding patch: Zippers(CF+pockets+skipass pocket): zippers(ventilation): Pullers: Chest pocket Zip internal: Shock Cord:

AAFW2110005 CLOUD FLEECE ZIP-NECK -COLOURWAYS COLOURWAY 2

AAFW2110003 CLOUD PRIMALOFT JACKET -COLOURWAYS

000214, White, 11-0601 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX YKK ref 580 000214, White, 11-0601 TCX, YKK ref: 501 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX YKK ref 580 000003, Black, 19-4004 TCX w. dots.

Fabric S10: Fabric S15: Branding: CF Zip: CF Cord puller: Binding(sleeve):

000003 000214 000003 000003 000003 000003

COLOURWAY 3

000926, Fabric: 14-4206 TCX Pearl Blue, 14-4206 TCX Main fabric (S10): 000926, Pearl Blue, 000214, White, 11-0601 TCX Stretch inserts11-0601 (inside): TCX White, 2nd fabric (S20): 000214, Lining: 001577, Angel Wing, 11-1305 TCX 11-0601 TCX Bottom hem material (L20): 000214, White, Branding: patch 000003, Black, 19-4004 TCX Fabric S10: 11-1305 TCX Lining: 001577, Angel Wing, 000214, White, 11-0601 TCX YKKref: 501 CF Zip: Fabric S15: 11-0601 Stretch panels: 000214, White, 000214, White, 11-0601 TCX YKKref: 501 Hand pocket zip: TCX Wing,zip: 11-1305 TCX 001577, Angel Wing, 11-1305 TCX YKK ref: 355 Internal Angel chest pocket Branding: Powder skirt: 001577, 000003, Black, 19-4004 TCX Zip Pullers: TCX 11-0601 Internal mesh pocket: 000214, White, CF Zip: 000003, Black, 19-4004 TCX Elastic cord 2.6mm (with dots): Goggle pocket elastic: 000214, White, 11-0601 TCX CF Cord puller: Adjustment trims: 000003, Black, 19-4004 TCX TCX Branding patch: 000003, Black, 19-4004 Eyelets: 000003, Black, 19-4004 TCX Binding(sleeve): 19-4004 YKK Pearl ref 580 Zippers(CF+pockets+skipass pocket): 000003, Black, 000926, Blue, 14-4206 TCX Paiho: 1106 Velcro taps: TCX zippers(ventilation): 000926, Pearl Blue, 14-4206 TCX YKK ref: 343 Pullers: 000003, Black, 19-4004 TCX Chest pocket internal Zip: 001577, Angel Wing, 11-1305 TCX YKK ref: 355 Shock Cord: 000003, Black, 19-4004 TCX

Fabric: Stretch inserts (inside): Lining: Branding: patch CF Zip: Hand pocket zip: Internal chest pocket zip: Zip Pullers: Elastic cord 2.6mm (with dots): Adjustment trims: Eyelets: Velcro taps:

Fabric S10:

000467, True Red, 19-1664 TCX Fabric S15: 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX Branding: 000003, Black, 19-4004 TCX CF Zip: 000003, Black, 19-4004 TCX YKK ref: 580 000003, Black, 19-4004 TCX YKK ref: 580 CF Cord puller: 000003, Black, 19-4004 TCX YKK ref: 580 Binding(sleeve): 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000003, Black, 19-4004 TCX 000467, True Red, 19-1664 TCX, Paiho ref: 1340

001577, 001577, 000214 000214 000003 000214

000467 000467 000003 000003 000003 000003

COLOURS

Final colours / Styles

AAFW2110005 CLOUD FLEECE ZIP-NECK -COLOURWAYS

AAFW2110002 - COLOUR PAGE Fabric S10: 000003, Black, 19-4004

AAFW2110003 CLOUD PRIMALOFT JACKET FW2110001 CLOUD 2L JACKET -COLOURWAYS - COLOUR PAGE

Fabric S15: Branding: CF Zip: CF Cord puller: Binding(sleeve):

000214, White, 11-0601 000003, Black, 19-4004 000003, Black, 19-4004 000003, Black, 19-4004 000003, Black, 19-4004

COLOURWAY 1

Main fabric (S10): 000214, White, 11-0601 TCX 2nd fabric (S20): 000003, Black, 19-4004 TCX000926, Pearl Blue, 14-4206 TCX Fabric: Stretch inserts (inside): Black, 19-4004 TCX000214, White, 11-0601 TCX Bottom hem material: 000003, Lining:TCX001577, Angel Wing, 11-1305 TCX Lining: 000003, Black, 19-4004 Branding: patch Stretch panels internal: 000003, Black, 19-4004 TCX000003, Black, 19-4004 TCX CF Zip: 000214, White, 11-0601 TCX YKKref: 501 Powder skirt: 000003, Black, 19-4004 TCX Hand pocket zip: 000214, White, 11-0601 TCX YKKref: 501 Black, TCX001577, Angel Wing, 11-1305 TCX YKK ref: 355Fabric S10: Internal mesh pocket: 000003, Internal chest19-4004 pocket zip: Goggle pocket elastic: 000003, Black, 19-4004 TCX000003, Black, 19-4004 TCX Zip Pullers: Fabric S15: cord 2.6mm (with dots): Branding patch: Elastic 000003, Black, 19-4004 TCX000003, Black, 19-4004 TCX Branding: Black, Adjustment trims: 19-4004 TCX000003, YKK ref 58019-4004 TCX Zippers(CF+pockets+skipass pocket): 000003, Black, Eyelets: 000003, Black, 19-4004 TCX CF Zip: zippers(ventilation): 000214, White, 11-0601 TCX, YKK ref: 501 Velcro taps: 000926, Pearl Blue, 14-4206 TCX Paiho: 1106 Pullers: 000003, Black, 19-4004 TCX CF Cord puller: Chest pocket Zip internal: 000003, Black, 19-4004 TCX YKK ref 580 Binding(sleeve): Shock Cord: 000003, Black, 19-4004 TCX w. dots.

AAFW2110002 - COLOUR PAGE

COLOURWAY 2

Main fabric (S10): 000467, True Red, 19-1664 TCX 2nd fabric (S20): 000003, Black, 19-4004 TCX000467, True Red, 19-1664 TCX Fabric: Bottom hem material: 000003, Black, 19-4004 TCX000003, Black, 19-4004 TCX Stretch inserts (inside): Lining: 000003, Black, 19-4004 Lining:TCX000003, Black, 19-4004 TCX Fabric S10: Branding: patch Stretch panels: 000003, Black, 19-4004 TCX000003, Black, 19-4004 TCX Fabric S15: CF Zip: Powder skirt: 000003, Black, 19-4004 TCX000003, Black, 19-4004 TCX YKK ref: 580 Hand19-4004 pocket zip: Branding: Internal mesh pocket: 000003, Black, TCX000003, Black, 19-4004 TCX YKK ref: 580 Internal chest pocket zip: 000003, Black, 19-4004 TCX YKK ref: 580 CF Zip: Goggle pocket elastic: 000003, Black, 19-4004 TCX Zip Pullers: 000003, Black, 19-4004 TCX Branding patch:Elastic 000003, TCX000003, Black, 19-4004 TCX CF Cord puller: cord Black, 2.6mm 19-4004 (with dots): Zippers(CF+pockets+skipass pocket): 000214, White, 11-0601 YKK ref: 501 000003, Black, 19-4004 TCX Adjustment trims:TCX, Binding(sleeve): 19-4004 TCX Eyelets: 000003, zippers(ventilation): 000467, True Red, 19-1664 TCX YkkBlack, ref: 820 Velcro taps: Pullers: 000003, Black, 19-4004 TCX000467, True Red, 19-1664 TCX, Paiho ref: 1340 Chest pocket Zip internal: 000003, Black, 19-4004 TCX YKK ref 580 Shock Cord: 000003, Black, 19-4004 TCX

001577, Angel Wing, 11-1 001577, Angel Wing, 11-1 000214, White, 11-0601 000214, White, 11-0601 000003, Black, 19-4004 000214, White, 11-0601

000467, True Red, 19-16 000467, True Red, 19-16 000003, Black, 19-4004 000003, Black, 19-4004 Sn 000003, Black, 19-4004 000003, Black, 19-4004

COLOURWAY 3

Main fabric (S10): 000926, Pearl Blue, 14-4206 TCX 11-0601000003, TCX Black, 19-4004 TCX 2nd fabric (S20): 000214, White, Fabric: Stretch inserts White,(inside): 11-0601000214, TCX White, 11-0601 TCX Bottom hem material (L20): 000214, 000214, White, Wing, 11-1305 TCX 11-0601 TCX Lining: 001577, AngelLining: Branding: patch 000003, Black, 19-4004 TCX 11-0601 TCX Stretch panels: 000214, White,CF Zip: 000214, White, 11-0601 TCX YKK ref: 501 001577, Angel Wing, 11-1305 TCX 11-0601 TCX YKK ref: 501 Powder skirt: Hand pocket zip: 000214, White, 000214, White, 11-0601 TCX Black, 19-4004 TCX YKK ref: 580 Internal mesh pocket: Internal chest pocket zip: 000003, 11-0601000003, TCX Black, 19-4004 TCX Zip Pullers: Goggle pocket elastic: 000214, White, Elastic 000003, cord 2.6mm (with19-4004 dots): 000003, Black, TCX Black, 19-4004 TCX Branding patch: Black, Adjustment trims: 000003, Black, 19-4004 TCX YKK ref 19-4004 580 TCX Zippers(CF+pockets+skipass pocket): 000003, Eyelets: 000003, Black, 19-4004 TCX Blue, 14-4206 TCX YKK ref: 343 zippers(ventilation): 000926, Pearl Velcro taps: 000003, Black, 19-4004 TCX paiho ref: black Pullers: 000003, Black, 19-4004 TCX Chest pocket internal Zip: 001577, Angel Wing, 11-1305 TCX YKK ref: 355 Shock Cord: 000003, Black, 19-4004 TCX

TRAVEL & EQUIPMENT BAGS

The bag collection consists of 2 subcategories: Travel and equipment bags. The design language is aligned throughout the category, but it differenciates depending on consumer and functionality needs.

TRAVEL

The travel bags are addressing the trend of athleisure; a style of bags with a sporty appeal that can be used in an everyday environment. Within the collection there are duffle bags, laptop bags and travel wheelies in different sizes. By providing products that can be used in a casual setting, Atomic achieves a stronger brand awareness outside of the ski world as well as gives the consumer a possibility to represent the ski lifestyle outside of the slopes.

Pullers with shrink tube

Main material: Shiny coated 600D fabric, plain weave

Main compartment is separated in 2 with zipper mesh compartment

Tubular webbing handle 20mm Stoveaway shoulder straps in zipper compartment.

Tonal branding STAR+ATOMIC Padded shoulder straps with foam and mesh.

Separate shoe compartment with zipper. Puller with shrink tube

Adjustment buckle on 20mm webbing

EQUIPMENT

The equipment bags are created to provide smart and protective carry solutions when travelling with skis or race equipment as well as ski compatible backpacks. The storage solutions are well-thought through and created in close dialogue with the race team and athletes. Prototype testing and feedback has been considered before defining the final design. The design DNA of the bag collection has been strongly inspired by the interaction and tension between different material surfaces.

Main material: plain weave polyester 240D (lightweight, robust)

Webbing 38mm

Buckle 38mm duraflex simplex (double adjustment)

Main compartment: Rolltop with 15mm Velcro opening.

Inside hip belt: diamond shaped mesh

Star placement on front left siden of belt. (reflective)

Small compartment: Phone and money zipped opening on front. Buckle 15mm duraflex simplex (single adjustment)

Glove friendly webbing puller Atomic placement on front of bag (reflective)

Removable sport water bottle

Webbing 15mm

REDSTER SKIWEAR

The design of the uniform for the Atomic Race Service team was developed over the past 4 years in collaboration with the Salomon development team. The Race service team specifically asked to have a core Atomic uniform created, with their needs and demands in focus. This is how the Redster skiwear was born, first used by the service team at the World Cup opening in Sölden 2017. The products were built with a user-centric approach through interviews and prototype testing. In the design process, the focus was on the essential needs, working only with meaningful features. The heavy duty skiwear was designed to work in varying conditions - from Lake Louise in -30 ° to humid spring conditions in Sapporo. After each winter season the design has been finetuned and improved, based on valid feedback from the service team. Besides the user-centric approach, the skiwear has a strong visual connection to the Redster ski, which was achieved through work with colours, material finish and details. In the Atomic skiwear range, these products set out to be one of the bestsellers for the true Atomic fans, who want to be a part of the Redster team.

Experiments with different Atomic specific linebreaks on pants and jackets.

Functional Minimalistic Lightweight Simplicity Material tension Linebreaks Form meets function

INSPIRATION

Glued front visor with wire inside hood

Collar and hood separated

Cf zipper: Shiny, size 5, vislon, autolock, aquaguard

Front adjustment hood

Atomic branding placement

ason: FW20 Articulated sleeves

Chest pocket

ntric#: AAFW2010010

Passpoil covered ventilation zips: size 3, coil, non-lock

Zipper garage

Key clip inside hand pocket

AAFW2010019: - OVERVIEW

Hand pocket: shiny, size 5, coil, non-lock, aquaguard

Gore-tex branding placement

Skipass pocket: shiny, size 3, coil, non-lock, aquaguard

Velcro adjustment 9: glued tap NDER DETAILS

just suspender on

Removable suspender attachment Higher back waist Velcro waist adjustment system 5 belt loops

Exposed front thigh pockets Atomic brand placement

FRONT VIEW

Suspender elastic with atomic branding: #306336

RIGHT SIDE VIEW

CF closure: spring snap buttons, fly zipper: rev. coil size 5, autolock Attachment to pants: Gore-tex brand placement

Glued fabric piece, for attachment of front part of suspender with back part of suspender.

Buckle low profile loop #300942

MEN’S/HOMMES

MADE IN INDONESIA FABRIQUE EN INDONESIE RN 98309 CA 06968

Thigh ventilation with mesh 200mm

Articulated knees Gusset Robust cordura fabric patches

Fixed snowgaiter with elastic webbing

CONFIDENTIAL - P

Specifications: 3L Gore-tex® for maximum abrasion and durability. Insulation on the body: down (800 fill power), Primaloft synthetic filling on sleeves and pants. The jacket has a helmet compatible hood, articulated sleeves and heavy duty YKK zips.

REVENT SKIWEAR

The Revent skiwear collection is designed for the all-mountain skier. The skiwear is based on the classical layering system, encouraging the adjustment of layers depending on the weather conditions. In the Revent family, the MOQ on materials was a big constraint on colour choices for the range. The decision was made to use the same colours on both genders.

Specifications: 3L Gore-tex® with flannel and tricot backer.

The female All-mountain segment is much more nuanced than the old school approach: “shrink it and pink it”. In the Revent collection the addressing of this topic is visible by the sporty fit and not making the general design overly feminine. The most important aspect of designing the Revent skiwear was the creation of functional garments that do not limitate your movements, no matter the gender.

The continuing focus on health and well-being is a driving force for the athleisure trend. People have a growing need for comfortable clothes and a multifunctional wardrobe, where fewer pieces work in changing environments. Athleisure is not a usual fashion trend, but a growing market segment in the fashion industry today. This collection is speaking into the Athleisure market segment by merging urban and sportswear references. The pieces of the collection are designed with a strong emphasis on details, making the pieces wearable in a wide range of environments. In the collection textiles are made of natural materials, where hemp is a main ingredient. Hemp uses 75% less water than cotton in production, it has natural antibacterial properties that is preferable when working with sportswear. All graphic elements are linocut prints, that when applied, creates a unique one-of-a-kind print.

CONCEPT & MOOD

The athleisure sector has grown 42% in the last seven years, and by 2026, it is expected to reach a value of over $250 billion. (https://www.heuritech.com/blog/articles/athleisure-wear)

Macaroon 16-1323

Bleached sand 13-1008

Tiger orange 16-1358

Papaya 15-1243

Sugar swizzle 11-0607

Tap Shoe 19-4004

SKETCHES

ANDREA CREWS

FASHION ART ACTIVISM In 2014 I worked for the sustainable streetwear brand, Andrea Crews. During my stay in Paris, my passion for functional urban wear was ignited. The SS15 collection took inspiration in sportswear and Paris tourism. The collection was showcased at Musée d’Art Moderne in collaboration with Redbull. I was assisting on Graphic creations and applications.

AUTOMATISM

I am part of generation-Y, a generation known for being egocentric and missing empathy towards other people. Millennials are often steered by the will to only do things that are beneficials and meaningful to themselves or people in their inner circle. In my final collection, I wanted to denounce that norm and celebrate the nonsense - the no meaning Inspired by coincidence and the unconscious I found it relevant to look into Dadaism and Surrealism. In Dadaism things are not supposed to make sense and the coincidence elements are used

as an impersonal creative power. Dadaism is about rejecting logic and embracing chaos and irrationality. In surrealism the goal is to unite the conscious life with the unconscious. To link reality and dream. During my process I have allowed the unconscious to express itself by having my creative process controlled by experiments and constraints. During the project I developed 3 moodbooks to document the constraints and steps in my creative process. Each book had a specific topic; surreal experiments, refined experiments and shape Investigation.

Outa

Cou

SURREAL EXPERIMENTS In surrealism there are numerous automatism techniques and games to free the mind: I started out by investigating the different techniques, and used them as creative constraints in the project. The different techniques have been used to liberate the imagination and help work more intuitively with the design process.

agraphy

Aerography

Entopic graphomania

Frottage

ulage

Soufflage

Collage

Decalcomania

Moodbook I: https://issuu.com/annekrogh/docs/automatisme1_pages

Moodbook II: https://issuu.com/annekrogh/docs/book_my_experiments_2_ small_pages

REFINED EXPERIMENTS By altering and elaborating on the automatism techniques, it was possible to generate inspiration material for shape and texture. The focus was mainly on understanding the strengths in the

different techniques and how to use them. The techniques were then altered and refined with a focus on creating new content that finally would be working in a fashion design context.

SHAPE INVESTIGATION After the refined experiments the outcome was then again altered and processed. By using collaging to combine the automatism techniques together, and putting shape, texture and ideas onto a female body, the collection slowly took shape.

Moodbook III: https://issuu.com/annekrogh/docs/silhouette_not_spreads

- Spontaneous behavior; an act performed unconsciously.

Collaboration: Gabriel textiles & Tom Davis (sunglasses)