BUILDING PURPOSE: MAKING IT MUSCLE MEMORY FOR YOUR BUSINESS

By Annie Gibbins

Being prepared for business is understanding your stakes. If you’re heading into a highstakes meeting, we need to be ultra prepared. I do the work behind the scenes, and I rarely say “no”, and lean to the “yes”, because I need to examine the strength of a successful opportunity. We need to be proactive in business, as we would be in health. If you’re preventative in your health, be preventative in your wealth.

Earn as you learn and brand yourself whilst you’re learning your business, because waiting between an idea and releasing, is holding back the potential of your brand, which is a constant process.

I will leave you with this. When I was pregnant with my daughter, my husband slept, but I couldn’t. I used every dime I had to buy a late-night shopping product, which was a motivational speaker package. It changed my life, because I knew that this was my calling. And when I didn’t have the money prior to my success, I ate rice to get good advice. Meaning, I would exchange my services with others to receive their knowledge, because I was craving an entrepreneurial life.

Then, I just knew “ I had made it!”

HEY THERE, ENTREPRENEURS AND BUSINESS LEADERS! TODAY, I WANT TO TALK ABOUT AN ESSENTIAL ASPECT OF RUNNING A SUCCESSFUL BUSINESS: BUILDING PURPOSE. AND NOT JUST ANY PURPOSE, IT'S ABOUT MAKING IT SO INGRAINED IN YOUR COMPANY'S DNA THAT IT BECOMES SECOND NATURE, AKIN TO MUSCLE MEMORY. SO, LET'S DIVE RIGHT IN AND EXPLORE HOW YOU CAN ACHIEVE THIS.

What impact do you want to make in the world?

What drives you and your team?

Firstly, define your purpose with conviction, and let it guide every decision and action.

Define your purpose with laser focus:

Just like a laser beam, your purpose should be clear and focused. Take the time to dig deep and uncover the true essence of your business.

Communicate with passion:

Purpose without passion is like a car without fuel—it won't take you far. As a leader, it's crucial to communicate your purpose with genuine enthusiasm. Inspire your team by sharing your vision, explaining why it matters, and how it aligns with their own values. Passion is contagious, and it will ignite the fire within your organisation.

Infuse purpose into your daily routines:

Just like a morning coffee or a team huddle, purpose needs to be integrated into your daily routines. Make it a habit to remind yourself and your team of your purpose during meetings, brainstorming sessions, and even casual conversations. Keep the purpose front and centre, so it seeps into every aspect of your business.

Empower your team to act with purpose:

Building purpose isn't a oneperson show. Empower your team to take ownership of the purpose and act upon it. Encourage them to bring their unique perspectives and ideas to the table, fostering a culture of purpose-driven innovation and collaboration. When everyone feels connected to the purpose, it becomes a collective force that drives your business forward.

Celebrate purposedriven milestones:

Celebrating milestones not only boosts morale, but also reinforces the importance of your purpose. When your team achieves a goal that aligns with the purpose, acknowledge their efforts and celebrate the impact they've made. This positive reinforcement strengthens the connection between purpose and success, making it an integral part of your business' muscle memory.

Embed purpose into your processes and systems:

Purpose should permeate every nook and cranny of your business. Integrate it into your processes, systems, and workflows. When developing new products, ask yourself how they align with your purpose. When making strategic decisions, consider how they contribute to your purpose. By weaving purpose into the fabric of your business, it becomes an inseparable part of your operations.

Continuously learn and adapt:

Building purpose as muscle memory requires continuous learning and adaptation. Stay open to feedback from your team, customers and stakeholders. Embrace new ideas and opportunities that align with your purpose. Just as muscles grow stronger through exercise, your purpose becomes more refined and resilient, as you adapt and evolve.

Remember, building purpose across your business is a journey, not a destination. Embrace the process, and let it transform your organisation from the inside out. When purpose becomes muscle memory, it propels your business forward, drives meaningful impact and creates a legacy worth celebrating.

So, let's roll up our sleeves entrepreneurs, and build a purpose that becomes as natural as breathing. Together, we can create businesses that make a difference and leave a lasting imprint on the world.