Cause Related Marketing // Ann Iren Vinningland // s2951969
ABOUT The ABS’s 2012 Personal Safefy Survey showed that 1 in 4 Australian women have experienced emotional abuse from a current or former partner. And 1 in 6 Australian women have experienced physical or sexual abuse from a current or former partner. Domestic violence is the main reason that Australian women and childern are homeless. The Salvation Army runs emergency accommodation for victims of domestic violence, a safe place from their abusing partner. This Old Shirt and the Salvation Army is teaming up to enlighten this issue and raise money to help these women in need. This Old Shirt have made a special headband that will be sold at Target,Cotton On and at www.thisoldshirt.com.au. 50% of the profit will bee donated to the Salvation Army’s work to help victims of domestic violence.