RPM PRESENTS
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Artist Featured in Rap pages
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According to Forbes Magazine’s Top Hip Hop Earners, $271 million dollars revenue was raised in the 2011 fiscal year alone. In addition, Hip Hop events attract consumers and increase revenues with corporate partners. http://www.forbes.com/sites/zackomalleygreenburg/2011/08/09/cash-kings-2011-hip-hops-top-earners/ “When hip-hop began more than 20 years ago, corporate America ignored it. Big mistake. It now generates over $10 billion per year and has moved beyond its musical roots, transforming into a dominant and increasingly lucrative lifestyle. Visionaries foresee hip-hop-inspired housewares, furniture, linens, food, writing instruments and even a special hip-hop DVD section at Best Buy. They see publicly traded hip-hop companies and even a hip-hop entrepreneur rivaling Ralph Lauren or Oprah Winfrey on our list of the World’s Richest People. “It’s not just music, but a culture,” says Will Griffin, president and chief executive of Simmons Lathan Media Group (SLMG). “It’s something you are, the way you look.“ Griffin’s firm, which is a partnership with hip-hop entrepreneur Russell Simmons and television producer Stan Lathan, produces and distributes urban/hip-hop media content. Their works include “Def Poetry” on Broadway, The Steve Harvey Show and The Parkers on TV and the Tupac Shakur movie Gridlock’d. Its most recent venture is a nationally syndicated radio show, “Russell Simmons’ Hip-Hop Laws of Success.” Hip-hop has grown well beyond the urban market since the genre’s first hit, “Rapper’s Delight,” was released in 1979. SLMG says its customer base is the 45 million hip-hop consumers between the ages of 13 and 34, 80% of whom are white. According to SLMG’s research, this group has $1 trillion in spending power. The Russell Simmons’ empire is well placed to garner a big chunk of that. “ http://www.forbes.com/2004/02/18/cx_jw_0218hiphop.html The Awards Show will be produced for a worldwide syndicated audience and will be taped in 2013. In an effort to attract the largest worldwide audience, the 2013 ‘RPM International Hip Hop Awards’ will reach out to celebrity personalities & comedians to serve as hosts of the show. Awards presenters are recruited from the recording, television/film, and sports industries. Talent booking is confirmed eight to nine (8-9) months before the first day of the show taping. Talent availability is subject to open schedules.
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Award Catagories On the evening of the Awards Show, twelve (12) awards—three (3) honorees and nine (9) competitive awards will be presented. The talent’s publicity, promotions, and/or managerial team will work with producers to choose the honorary awards show category that best fits and coincides with the current promotional and publicity plans for their clients’ career goals. The category options are as follows: COMPETITIVE AWARDS
LIFETIME ACHIEVEMENT& CORP. AWARDS
ARTIST OF THE YEAR SINGLE OF THE YEAR ALBUM OF THE YEAR NEW ARTIST OF THE YEAR VIDEO OF THE YEAR FAVORITE DJ OF THE YEAR FAVORITE INTERNATIONAL HIP HOP ARTIST FAVORITE UNDERGROUND ARTIST FAVORITE MIXED TAPE OF THE YEAR BEST SWAG
HALL OF FAME WHO ARE ‘OUR’ HIP HOP LEGENDS LIFETIME ACHIEVEMENT INDUSTRY ACHIEVEMENT PIONEER OF HIP HOP BEST PRODUCER FAVORITE RADIO DISC JOCKEY FAVORITE CORPORATION AWARD
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Network Communications Television Network and Internet Webcasts The Awards Show has received interest from the following networks to publicize, broadcast, and/or promote the awards show to reach the demographic adult age of 18-49. With these partners, this broadcast will reach a television and Internet viewership potential of 99+ million viewers.
CW Network CIFF ION Network E! Entertainment U-Stream Boss TV WTV YouTube
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The Producers and Talent Executives of the ‘2013 RPM International Hip Hop Awards’ Show will work with and invite the following publicity firms and media outlets to publicize and participate with the Award Show.
PUBLICITY FIRMS
MEDIA COVERAGE
BWR-Ogilvy Mathers Rogers & Cowan BNC Brillstein Grey PR Newswire/ Entertainment PR DeLucia Communications Avid Exposure
Hollywood Reporter Access Hollywood American Radio Networks AOL Associated Press BET News Black Enterprise CNN CNN’s Pop Life Dialect Events Ebony/Jet Magazine Essence Magazine EXTRA Film Magic Clear Channel Communications Sirius Satellite Radio Pandora Internet Radio Getty Images Perez Hilton Ken McCoy Photos E! Entertainment Los Angeles Times
MPG Publicity PMK-HBH MPRM Publicity PLPR Publicity Warren Cowan & Associates FYI PR Eclectic Media Production Publicists Union Wolf-Kasteler Van Iden PR Anderson, Buchanan, Gillum PR Red Sea Entertainment PR Lippin Group Premier Concepts PR; and, International and Independent Publicists
ABC National Affiliates JPI Studios KPAL-TV LA Sentinel The Wave Newspaper Life & Style Weekly Fashion, Food & Flow London Entertainment New York Times Los Angeles Times Malibu Media MaxxVision Entertainment Blackweekly Rych McCain Photography Michelson Photography Music Inner City PBC Television DTV 210 (Dallas) Style Magazine Entertainment Tonight BBC The Insiders
NBC National Affiliates CBS National Affiliates TRIBUNE KCAL 9 ION Media Network Clear Channel Radio FOX News KTLA-CW Variety Wire Images LA Business Journal The New Yorker Jolie Magazine Hispanic PR Wire PR Wire EUR Web Reporter US Magazine Telemundo TMZ US Weekly Tribeca Magazine Daily Celeb 9
The Shrine Auditorium comprises the single largest proscenium style stage in North America with a free standing balcony, providing over 6,300 seats and an adjoining 54,000 square foot Exposition Center. Over the years, the Shrine Auditorium and Expo Center has been selected as the West Coast location for the American Music Awards, BET Awards, the Grammys, Screen Actors Guild Awards, NAACP Image Awards, the Soul Train Awards and the Academy Awards. The Shrine Auditorium is conveniently located to major freeways and points of interest. A part of the emerging cultural center of Los Angeles, the Shrine Auditorium is located across the street from the University of Southern California, Exposition Park and Museums, the Los Angeles Sports Arena and the Los Angeles Coliseum. Over 60 years old, the Auditorium is recognized as a historical monument. www.shrineauditorium.com/
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Award Catagories
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“The 81st Annual Academy Awards” “The 82nd Annual Academy Awards” “VH1 - Hip Hop Honors 2010” “X-Japan Concert” 2003,2005 Victoria’s Secret Fashion Show 2006 Victoria’s Secret Fashion Show 2007 Victoria’s Secret Fashion Show 2008 Victoria’s Secret Fashion Show 2009 Victoria’s Secret Fashion Show 2010 Victoria’s Secret Fashion Show 2011 CMA Music Festival 2011 Tony Awards 2011 Victoria’s Secret Fashion Show Country Music Awards Country Music Festival 2011
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2012 ABC Presidential Debates ABC - Inaugural Kids concert Americas Best Dance Crew AND1 - “United Streets of America” - NY Andrea Borcelli: Live in Central Park BET - Rip The Runway 2009 BET - Rip The Runway 2010 BET - Rip The Runway 2011 BET Rip The Runway 2012 Boost Mobile’s “ROCKCORPS” Carnegie Hall: A Celebration of Leonard Bernstein CBS Up Front
Television Showrunner
• Details are forthcoming. (TBD)
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Media and Publicity Our extensive marketing plan includes advertising and promotions on internet/social media (Facebook, Twitter, YouTube), www.rpmhiphopawards.com website; TV and radio support; and public relations over the course of sixteen weeks. Reach: 100 million. TELEVISION 30 second Commercials on network and cable outlets Through strategic alliances with our broadcast partners, we are able to reach fans of a broad range of music programming . RADIO Commercial, Satellite and Internet Stations More than 500 fifteen-, thirty-and-sixty-second spots Hundreds of promotional liners, on air giveaways and PSA’s INTERNET Interactive website with full-length commercial-viewing Live links to sponsor website and product sites Capture contact information from visitors Email blasts and social networking via Facebook and Twitter An extensive online advertising campaign over 500 outlets 101 countries/territories visited. OUTDOOR/INDOOR PUBLIC RELATIONS
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Show format The Awards Show is a two-hour Live to Tape (LTT) televised broadcast. The live event at the Shrine Auditorium is a five-hour event with red carpet, corporate reception, a twohour taping, and an after party event. There will be a two-day load-in and rehearsal schedule. 80% standard awards show format, 20% experiential Three (3) red carpet outdoor performances Five (5) in-door awards show performances Story-Driven Vignette Format Opening performance Four (4) Acts Show Ending Performance Ultra High Definition (HD) CIFF technology Broadcasting conversion for five (5) international distribution systems North America – ATSC Japan & Philippines – ISDB-T China – DTMB Europe, Africa, Australia – DVB-T South America – SBTVD-T
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Multiplatform brand exposure • The Producers of the Awards Show will use a broad array of channels including: Targeted Social Network Platforms Online Banner Ads across relevant portals and ad networks Music Publications – Print and Online National Newspapers and National Magazine Coverage National Radio and Promotional Tie-ins National and International Media Broadcast Outlets The Awards Show will purchase Media Buys leading up to the Show Strategic buys and partnerships will create an integrated print, Online and TV campaign of an estimated 100 million views pre-event, during and after the Show
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