Improve Your E-Commerce Design with Brilliant Product Photos
Apart from a good web design, a product photography is one of the important aspects of any ecommerce website.You might heard this before that “A picture is worth a thousand online sales? Believe me it certainly applies in ecommerce. Customers don’t have the ability to touch, smell, and taste or handle the products they are interested in, so you have only on option images with which they can interact, the more attractive your products look the better your conversion rate will be. Make sure that your images should match the website’s overall aesthetic and company’s brand image. Keep in mind, a Professional looking product photos could easily make or break
your online sales. So be carefully while incorporating your product images on your e-store. Let’s start with a few excellent examples that display highquality product photos during their ecommerce websites development. In this article, we will focus on images of actual products, rather than models, design or landscapes.
Examples of Beautiful Product Photography Uncrate
Ties.com
Made.com
Harry Winston
Louis Vuitton
Bang &Olufsen
Designbyhumans.com
Four Steps of Product Photography
1. PREPARE PRODUCT The time and complexity involved to take quality photographs depends on the type of product you’re shooting. Inspect each product carefully for tears, stains, chips and other imperfections before beginning. 2. LIGHT Lighting is crucial for a great-looking photo, you can use an EZcube light tent with two small 30-watt bulbs on either side. For larger items, use two 60-watt soft boxes. 3. SET YOUR CAMERA Make sure your shot is not too bright or too dark, and use a good camera not necessary expensive that have manual focus and shutter and aperture controls. Keep track of the shutter speed and aperture settings of your best photos. Now if you understand the basic of photography, Check the ISO setting on your camera as it affects the light sensitivity of a camera’s photo sensors. Color control settings are important as well. Finally, make sure the image format is appropriate. 4. EDIT THE PHOTOS This is the final step of product photography, if your camera settings configured correctly and got perfect lighting then you’re ready to take great photos. Using a white background is
a common practice, it makes a product float freely in white space Additional Tips BLEND PHOTOS WITH DE SIGN USE A GRAY CARD GET A FLEXIBLE AND S TURDY TRIPOD USE LIGHT REFLECTORS DEFINE THE DECISION -MAKING PROCESS OUTSOURCE WHEN APPROPRIATE
Conclusion Product photos are an important part of putting your Ecommerce business at the top. Hopefully this article will guide you to create product photos worthy of your online business.
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