The Advantages and Disadvantages of Infographics
Infographics is an excellent way to provide information as most of the internet users search for visual content rather than large fonts with poor format. The Color, size and shape of a visual element evoke various feelings. A study also revealed that  94% more total views on average are attracted by content containing images than content without images.  37% increase in engagement is experienced when Facebook posts include photographs.  67% of consumers consider clear, detailed images to be very important
In fact, a visually appealing website or blog can give you high traffic and improves your search engine ranking as well. If you are involved in selling your wide range of products and services through online, it will improves your conversion rate. But if you use it in the wrong way it may ruin your traffic and sales. Remember, visual content is your guaranteed winner. Being a web designer, I’ve become a big fan of infographics. In this article we will see the pros and cons of infographics, especially for small business. Advantages - It is much easier to understand Within a second, you can convey a message to the targeted customers as people tend to remember the 83% of what they see, and only the 20% of what they read! - Portable When designing and publishing an infographic, it generates an automatic link from their site to yours. - Benefits Search Engine Optimization It allows people to link to your site and google will index your site on top of search results based on its page rank algorithm. Information is more definite Infographics are clear – cut and to the point not like the text which leave a room for speculation
- Boost marketing leads It is necessary for small businesses to design an effective marketing strategy. Infographics support inbound marketing. - Boost traffic A high quality infographic can drive a huge amount of traffic towards your blog or site and also boost your company’s expertise/authority. Disadvantages - Time Consuming. - Might get costly. - Will it be valuable? - Not Naturally SEO-friendly. Conclusion We are a mid of big data revolution. We need to make sure how we can effectively create and publish the infographics to boost our website design or to share useful information with the visitors. Understand the pitfalls before shelling out hundreds of dollars with high expectations.
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