What Is Digital Marketing All About?

What Is Digital Marketing All About?

In simple words, Digital Marketing is basically the promotion of products or services using several forms of electronic media. Digital marketing differs a lot from traditional marketing as it involves the use of methods and tactics that enable an organization to analyse the marketing campaigns and understand what is working and best for them in the real time.

Digital marketers monitor several things like what is being viewed by the user, how often and for how long time, sales conversions, what content works and doesn’t work for them, etc. While the Internet is the most importantly associated with the digital marketing, while others include wireless text messaging, mobile apps, podcasts, mobile instant messaging, electronic billboards, digital television and radio channels, etc.

Here’s are some of the most common tactics used in Digital Marketing:  Search Engine Optimization (SEO) SEO is the process of optimizing the website to ‘rank’ higher in SERP (search engine results pages), therefore increasing the amount of organic and natural (or free) traffic that your website receives. You can also consider Toronto SEO Company for faster and better results.

 Content Marketing: The creation and promotion of original and unique content is required for the purpose of generating brand awareness, traffic growth, lead generation in visitors and customers.  Inbound Marketing: In Inbound marketing, there is a ‘full-funnel’ approach for attracting, converting, closing, and delighting the customers using online content.  Social Media Marketing: In social media marketing, there is a promotion of your brand and content on several social media channels like Facebook, Twitter, and LinkedIn, Google+ etc. to increase the brand awareness, drive traffic, and generate more leads for your business.  Pay-Per-Click (PPC): PPC is a method of driving traffic to your website by paying a publisher every time your advertisement (or ad) is clicked by the visitor. One of the most common types of PPC used is Google AdWords.  Email Marketing: Several companies use email marketing as a way of communication with their audiences and customers. Email is generally used to promote content, discounts and events, and also to direct people towards the business website.  Marketing Automation: In marketing automation, there is a use of software to fulfil the goal of automating marketing actions. Many organization’s marketing departments have to automate several repetitive tasks such as emails, social media, and other actions on their website.

 Affiliate Marketing: Affiliate marketing is a type of performance-based advertising where you receive a fixed amount as a commission for promoting someone else’s products or services on your website. iMedia Designs is a digital marketing agency which offers cost effective SEO service in toronto. If you have any other queries then why not share it in the comments below?