Why there is a Need of Search Engine Optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results. It is generally referred to as "natural", "organic", and "earned" results. In Search Engine Optimization, we work to increase the quantity and quality of traffic to the website for improving the website ranking. SEO is not just about building search engine-friendly websites but it’s about making your website better for people too.
What does Search engine Optimization (SEO) generally works for:
Quality of traffic: You want to attract those visitors who are genuinely interested in the products and services that you offer.
Quantity of traffic: In this, If you have once the right people clicking through from those search engine results pages (SERPs), more traffic is better for the website ranking.
Organic results: In this, Advertisements (Ads) make up a significant part of many SERPs. Organic traffic is basically the traffic that you don't have to pay for.
Why does website need SEO? The majority of the website traffic is driven by the major commercial search engines like Google, Bing, MSN and Yahoo. Although social media and other types of traffic can also generate several visits to your website, but search engines are considered as the primary method of navigation for most Internet users. Search engines are unique as they provide you the targeted traffic means the people looking for what you offer.