COL LE CTION
Classic rose sensual bath cream Pampers, nourishes and moisturises the skin
ORIENTAL OPULENCE SHOWER CREAM With silk proteins & ylang ylang
ENERGISING LIME HYDRATING BODY GEL with line & pepermint oil & orange fruit extract
YCN 2014 // Champneys
1/8
COLLECTION
Classic rose sensual bath cream Pampers, nourishes and moisturises the skin
ORIENTAL OPULENCE SHOWER CREAM With silk proteins & ylang ylang
ENERGISING LIME HYDRATING BODY GEL with line & pepermint oil & orange fruit extract
The new Champneys range, designed to impact and relate to a younger audience
The Champneys campaign is comprised of digital and printed products, which will promote and engage a younger audience, drawing them into the Champneys experience. Using illustrations of alcohol glasses filled with Champneys products, we hope to show the comparison as an alternative to a night out. Corosponding patterns have been used on the glasses and the products, tying them to the brand. YCN 2014 // Champneys
Anthony White // Ewan North
2/8
The Champneys app works from a generated QR code. This will be implemented into other areas of the campaign, on posters, flyers and digital billboards. The App is a mobile way of viewing and purchasing products, as well as learning about the brand this will encourage The younger, 16 to 25 year old target audience, who spend the vast majority of their time on their mobile devices, to buy into the Champneys experience. YCN 2014 // Champneys
Anthony White // Ewan North
App Proposal
3/8
YCN 2014 // Champneys
Anthony White // Ewan North
Website Proposal
4/8
A small range of printed collateral has been created, which will be used to bring the campaign to the streets, using the physical media will interaction with the potential customers. Using a series of info-graphs and icons the feeling of physical and mental well-being, associated with Champneys, is communicated. So the audience of 16-25 year old will become more informed as to how they’re improving their lifestyle in an easier and more understandable way.
YCN 2014 // Champneys
Anthony White // Ewan North
Printed Collateral and Information
5/8
YCN 2014 // Champneys
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A range of Champneys posters which work as a set, will be placed in the environment. This will help promote the brand, and it’s products. The posters work using our impactful colour system, using a light YCN 2014 // Champneys
background to really stand out in urban environments.
Anthony White // Ewan North
Posters
7/8
The campaign will be implemented into the environment, in the form of posters and billboards, both digital and non digital. The posters and ground level billboards all feature QR codes, which when scanned by mobile devices sends the user to the Champneys app. Digital billboards will be used to show a direct comparison to the bottled product and the ‘alcohol product’, by using the transitional features. Which will give the audience the comparison between a YCN 2014 // Champneys
Anthony White // Ewan North
night out and the relaxing home spa treatment. The larger billboards show a comparison from the range of the products to the alcoholic equivalents.
Champneys in the environment
8/8