! ! ! BA (Hons.) GRAPHIC DESIGN Module Code
LEVEL
OUGD503 - Responsive
05
Outcomes
! No. 7 Antiques (Jacques Tinkler) The Brief
Considerations
To create the branding for a small Malton based Antiques shop. The branding will spread across several items of collateral, from business cards to packaging, and various other small pieces.
I must consider that the items need to be bold and readable from certain distance, rather than up close, like a book. I need to do this so people can see the branding, and learn the name of the shop, so they can go find it. This isn’t necessary on smaller items, such as Concept/Proposition business cards, receipts and tags, as they will To create the branding and identity for the all be seen within the shop, so they’re not used to promote, rather than remind post small Malton based antiques shop; No. 7 Antiques. The branding will be applied to a purchase.
The branding must remain consistent small set of collateral, stationary primarily. throughout the entirety of the collateral, and it With concept proposals for the branding should adopt a contemporary, traditional feel and identity on a larger scale, such as a of quality.
branded vehicle or a shop front - which at this stage I’m unable to modify. Background
Mandatory Requirements
The shop is located in the heart of Malton, the regular customers and viewers are all from the area. By targeting them, and giving them branding items, we aim to promote the business, increase sales, and boost profits, taking the company to another level, ideally.
There must be a set of business cards to replace the old poorly designed set, along side this, there must be a body of collateral which represents the businesses ethics and approach to quality antiques and collectables.
Target Audience
Deliverables
The Audience are Antiques collectors and dealers, a large majority of sales go to larger dealers. Whereas the other percentage of the sales goes to people who enjoy the contemporary items, collect them, or use them to decorate their homes. They appreciate the finer things, quality, and care. Typically a unisex audience, 25+.
• A set of business cards, creating using a
Tone of Voice
traditional process,
• Promotional collateral for customers to take with them upon purchase, to act as a promotional device on the streets and as a reminder to the customers of No. 7’s service to them.
The tone of voice is vital in communicating with our audience. Their contemporary nature, with an appreciate of quality means they will be more interested in facts, with a mature tone of voice throughout, rather than a playful, fun tone. I think a more serious tone of would be appropriate.
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