OUGD503: STUDIO BRIEF 2 - Creative Partners // YCN Champneys
Ewan North // Anthony White
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SPRINGS
FOREST MERE
There are four Champney Health Spars across the UK. They’re mainly based in the southern parts of the England. Throughout Champneys, within their health clubs, spas and commercial products, there is a very executive feeling expressed by the professional appearance of their brand, their current promotional photos all voice the executive, upper class nature of the spas, with very clean, minimal branding to almost communication relaxation, and a clear mind. Due to the consecutiveness of Champneys Health Spars, they are extremely expensive, prices for day spas from £299. However, the experience you’ll receive is well worth the generous price.
TRING
OUGD503: STUDIO BRIEF 2 - Creative Partners // YCN Champneys
HENLOW
Ewan North // Anthony White
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Champneys offer a vast range of services, focusing in health spas, they have a large number of different relaxation methods, professional massages, pampering. Whilst also offering packages to promote weight loss and a sound body and mental well-being. Champneys also offer packages, which can be gifted to friends and family, or booked with your family and friends, an example of which would be the Mother Daughter package. Champneys also have OUGD503: STUDIO BRIEF 2 - Creative Partners // YCN Champneys
Ewan North // Anthony White
a range of stores in the south of England where they sell their products and offer a small range of specialist services, which would encourage their market to attended a spa resort, for the full experience. In the stores, Champneys also sell some beauty products. Products which they use in their resorts to aid in the relaxation process, marketing these products, allows their market to take part of the experience home with them, and remember it. 3