About the brand Uplifting is a company, established in 2014, which specialises in Elevator repairs and servicing. Focusing on quality, care an safety, with assurance that your elevator will not have any faults or failures in the near future. Our thorough quality checks and regular tests on various types, makes and models of elevators, have transformed out service men into experts, being able to repair almost any issue, to the highest standard, in a professional manner, in a convient amount of time, so not to trouble the riders of the lift. We are devoted to our trade, all of our service men appreciate the essential, the need for a functioning elevator, to navigate throughout the levels of large buildings; providing opportunistic changes for the disabled, who would be previously halted by many flights of stairs.
Brand values Uplifting is a high quality service company in which clients must be able to trust to get the job done right. To give the client piece of mind, our values are simple. Responding quickly to the clients call is key. The services provided are key to large buildings and need to be dealt with quickly if problems arise. Professionalism is key. The way we present ourselves as a brand must be consistent throughout all media and through the employees. Safety is of up-most importance in this profession. And finally, quality. The quality of our work must be represented in our brand identity and across all media.
Our services The services we provide are to commercial and public companies and buildings. Our services range across all mechanical items in buildings. We specialise in elevators, escalators and stair lifts. Our main work is on public buildings, but we also work on small-scale businesses or buildings.
The colour palette The colours chosen reflect the professionalism of our brand and shows our logo off instead of letting a bold colour get in the way. Use only the three colours provided for the logo and text.
C=0 M=0 Y=0 K=100
C=0 M=0 Y=0 K=70
C=0 M=0 Y=0 K=0
The logo - The colours The preferred colour for the logo is blue, so this should be used where possible. White should only be used over colour. These colours should only be the specified blue or grey. Grey should be used as a last resort.
The logo - The variations There are variations which can be used throughout the branding of our company. The main logo should be used as much as possible, but when this is not possible, a variation may be used. Variation 1
Variation 2 Main logo
Variation 3
The logo - The do’s Always use the logo artwork available, which shouldn’t be altered or adapted. Keep the intended colours. When applied over a colour, keep the logo white. Keep the logo black unless it is illegible.
1cm
Maintain at least a 1cm exclusion zone, no matter what the size.
1cm
1cm
1cm
The logo - The dont’s Always use the logo artwork available, which shouldn’t be altered or adapted. 1) Do no change the colour. 2) Do not skew. 3) Do not put a box around the logo. 4) Do not outline the logo. 5) Do not put the logo at an angle. 6) Do not place over images which affect the legibility of the logo 7) Do not use effects on the logo
The logo - Page positioning/sizes The logo should always be in the centre of the page. The logo should always appear at the top above any other text. The logo size must adhere to the given guidelines for each page size. The specified page sizes are the only ones that should be used.
Typography The typeface for the whole of the branding is Source Sans Pro. This should be used throughout printed material and web-based material. No other typeface should be used. This typeface has a number of weights which can be used.
Source Sans Pro
Typography - Headings For the headings Source Sans Pro Bold should be used. Leading should be the point size +10 Do not edit the text in any way. Every letter should remain in the same point size. Throughout a document all headings must be at the same point size.
abcdefghijklmn opqrstuvwxyzA BCDEFGHIJKLM NOPQRSTUVWX YZ1234567890! @£$%^&*()”?.,’
Typography - Body Copy For the body copy Source Sans Pro Regular should be used. Leading should be the point size +5 Do not edit the text in any way. Every letter should remain in the same point size. Throughout a document all body copy must be at the same point size.
abcdefghijklmn opqrstuvwxyzA BCDEFGHIJKLM NOPQRSTUVWX YZ1234567890! @£$%^&*()”?.,’
Typography - Italics For indexing Source Sans Pro Italics should be used. Leading should be the point size +5 Do not edit the text in any way. Every letter should remain in the same point size. Throughout a document all body copy must be at the same point size.
abcdefghijklmn opqrstuvwxyzA BCDEFGHIJKLM NOPQRSTUVWX YZ1234567890! @£$%^&*()”?.,’
Branding - Stationary Branded stationary range which promotes the company in every aspect of business.
Branding - Website Website created using an about and contact page. This allows clients to contact the company and order a service.
Branding - Uniforms/Transport Branded uniforms and transport used by employees.
Branding - Advertisement Company advertising for our services.
Commercial elevator Repairs Specialising in Hydrolic, traction and counterweight systems Reliable and professional 24 hour call out
upliftingrepairs@hotmail.co.uk
tel: 0800 5438 290