Added value for craft training model by Antonella Tozzi

1 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

A GUIDE TOWARD THE SUSTAINABLE DEVELOPMENT OF CRAFT BUSINESS AND SKILLS ENHANCEMENT FOR THEIR OWNERS

2 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

Sommario A GUIDE TOWARD THE SUSTAINABLE DEVELOPMENT OF CRAFT BUSINESS AND SKILLS ENHANCEMENT FOR THEIR OWNERS .................................................................................................................................................. 2 Introduction ....................................................................................................................................................... 4 UNIT 1: ENVIRONMENT AND CRAFT BUSINESS ............................................................................................. 5 UNIT 2 – CRAFTS IN THE MODERN SUSTAINABLE SOCIETY ........................................................................... 7 UNIT 3 – ECONOMY ....................................................................................................................................... 9 UNIT 4 – THE ROLE OF CRAFTS AND CRAFTSMEN IN SUSTAINABLE COMMUNITY DEVELOPMENT ........... 12 UNIT 5: EDUCATE TO INNOVATE ................................................................................................................. 14

3 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

Introduction The overall objective of ADDED VALUE FOR CRAFT project was to improve the capacity of VET in response to the changing requirements of the labour market. Specifically the proposal addressed the handicraft sector which is affected - in a negative way - by technological, social developments, global markets and changing consumer demands. In line with Europe 2020 strategy for smart, sustainable and inclusive growth, which improves the business environment for SMEs (including craft-type enterprises), the project investigates the links between sustainable development and craft with a special focus on workers’ skills. The need to link sustainable development and new skills is also highlighted in Bruges Communiqué 2010 :“Transition to a green economy is a mega trend which affects skills needs across many different jobs and sectors. […] The labour market requires a balance between developing generic green skills and specific skills”. The partnership included eight organizations from different European regions: Eastern (Bulgaria and acceding country Croatia), Western (United Kingdom), Central (Czech Republic) and Southern (Portugal, Italy, Greece). The multi-actor consortium comprises VET providers, Local development agencies, Chambers of commerce and craft, research centers and SMEs. The planned activities included a study on main constraints faced by craft firms, the mapping of best practices and transferable experiences on sustainable work. The final project product, that will follow, represents an outlook to the learning objectives and outcomes identified on 5 different units to be integrated in handicraft training course in order to implement sustainable development skills among craftsmen and for those willing to undertake this career.

4 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

UNIT 1: ENVIRONMENT AND CRAFT BUSINESS

LEARNING OBJECTIVES      

Familiarization with Sustainable development concept Aware of the main natural energy resources Identification of the main EU policies on environmental protection Familiarization with the concept of environmental footprint Energy management strategies Environmental awareness

MINIMUM KNOWLEDGE TO BE ACQUIRED       

Know the main materials and their affection in environment Main energy resources Understand the energy consumption cycle in households and SMEs Define ways of energy reduction Definition of the Environmental impact of daily life activities Definition of sustainable development How to of recycling

MINIMUM COMPETENCE TO BE ACQUIRED      

Calculation of the environmental footprint Calculation of the main energy consumption in households and or SMEs Apply techniques of energy reduction in their daily life Apply of Recycling in everyday life Identification of energy supply/production methods (renewable energy) Identification of environmental footprint ways

5 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

TRAINING OUTCOMES       

Application of sustainable strategies in SME Reduction ways of footprint in production process Waste management strategies and policies EU policies on environment and sustainable development Environmental awareness and commercial opportunities Use of renewable energy sources in SMEs Energy Efficiency in SMEs

Proposed CONTENTS/MODULES       

Sustainable development Ecological footprint Life cycle approach Energy management Waste management Environmental impact EU policies on environment

6 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

UNIT 2 – CRAFTS IN THE MODERN SUSTAINABLE SOCIETY LEARNING OBJECTIVES      

Understanding of the social equity concept based on a number of definitions and doctrines reflecting different aspects of sustainability (economics, ecology, culture and politics); Understanding of the position of the crafts sector within the global economy; Knowledge on different models of wealth distribution in the sustainable society and their relation to the crafts; Accessibility of crafts in terms of affordability of products and business development; Understanding of the role of crafts in the modern society and ways how it can benefit social equity; Knowledge on the reflection of the social equity concepts in the current EU legislation.

MINIMUM KNOWLEDGE TO BE ACQUIRED  

Different definitions of the social equity and their relationship with crafts sector; Practical role of crafts in the sustainable society

MINIMUM COMPETENCE TO BE ACQUIRED  

Development of concepts that make particular crafts instrumental in building social equity; Understanding of the social equity's role in business planning.

TRAINING OUTCOMES    

An understanding of the market from the perspective of social structure; Improved relations with the existing and new customers; Better tailored marketing solutions; Understanding of non-material/intangible role of crafts in the society.

7 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

CONTENTS/MODULES    

The role of crafts in the modern sustainable society; History and evolution of crafts sector; Philosophy of crafts; Social economy and crafts.

8 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

UNIT 3 – ECONOMY LEARNING OBJECTIVES                

Understanding of the general/basic concepts and definitions. Business as organization; Understanding of the management and organizational aspects of the enterprises; Strategic planning of craftsman enterprise; Understanding of the firm processes within the competition system; Final price – calculation from the raw material to the final product; Supply and sales management; Accounting and cash flow; Financing/fund raising of craftsman enterprise; Marketing and advertising – basic concepts; Logistic management; Marketing and distribution channels; Internet and social networks as a marketing and distribution channels; Communication with the client; Quality management - quality of product and the production process; Use of ICT; Working environment – workplace risk assessment.

MINIMUM KNOWLEDGE TO BE ACQUIRED              

Identification the best company profile the activity; Identification the main market features in the context of the company activities; Develop strategic plan of the company; Perform marketing analysis – know how to find data about the company, the competitors and the market; Define the most suitable funding sources; Analyze and evaluate different supply and distribution channels; Organize the supply of their materials in the most efficient way; Calculate the final price of their products; Communicate with the clients; Define and delegate responsibilities, roles and tasks – production, commercial, administration, etc...; Basic elements of e-commerce; Identify criteria for quality of products and production processes; Find out proper application of new ICT in their business; Manage the work environment according to the legal regulations and different situations.

9 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

MINIMUM COMPETENCE TO BE ACQUIRED            

Basic management skills; Organization and coordination of the different production input; Analysis and logic skills, in the relationship with other people; Thinking in terms of processes; The skill of gaining a correct view of the market and complex economical dynamics; Problem-solving skills (how to manage with an unsatisfactory realization of the project); Relationship abilities (how to integrate a new worker within the work tem); The skill of gaining a correct view of the market and complex economical dynamics; Decision-making skills; Technical competences; Financial competences; Commercial competences.

TRAINING OUTCOMES      

Ability in developing a sustainable business plan; Comprehension of short supply-chains; Skills in relations with local and international network driven by tourist market; Comprehensions of the opportunities offered by different business models; Skills in choosing efficient ways for financing and fundraising; Credit lines for sustainable approach.

CONTENTS/MODULES        

Business plan development; Supply and distribution channels – analyze of alternatives. The Value Chain; Elements of marketing, in particular social media marketing and communications; Basic elements of e-commerce; Networking abilities (vertical-supply chain and horizontal - competitors) and synergies; Synergies with touristic market (organization for the promotion of the tourist field, tour operators for sustainable tourism) for a “GLocal” approach; Financing and fund raising of craftsman enterprise; Business models: business-business or business-client. The business model on 1 page. 10

This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

11 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

UNIT 4 – THE ROLE OF CRAFTS AND CRAFTSMEN IN SUSTAINABLE COMMUNITY DEVELOPMENT LEARNING OBJECTIVES

 

Higher entrepreneurship skills in term of sustainability Better knowledge on practical implementation of sustainable development principles in own crafts bussiness and local community development

MINIMUM KNOWLEDGE TO BE ACQUIRED

  

Knowledge on structure and core principles of sustainable development process in general Knowledge on specifics of sustainable community development Knowledge on role of sustainable crafts activities and entrepreneurship in community development

MINIMUM COMPETENCE TO BE ACQUIRED After completing the traning, participants will be able to:  Asses current condition and status of their community  Formulate and answer the question about necessary steps leading to sustainable community development  Create action plan of activities, programs and initiatives which help the community to be more sustainable  Know how is necessary to implement action plan to reach the expected results  Identify the usual problems occurring during the community development processes and know the methods how to solve them

12 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

TRAINING OUTCOMES     

Understanding on basic context and main pillars of sustainable development Understanding how to apply principles and tools of sustainable development into community life Understanding on role and contribution of individual stakeholders in sustainable community development understanding on role of sustainable crafts activities and entrepreneurship in community development understanding on problems which may occur during building sustainable communities and the ways how to eliminate them

CONTENTS/MODULES

  

principles and philosophy of sustainable development the role of small entrepreneurship in sustainable development of local communities; the role of individuals and other stakeholders in sustainable development of local communities;

13 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

UNIT 5: EDUCATE TO INNOVATE LEARNING OBJECTIVES        

Contribute to the consolidation, economic sustainability and development of artisans and micro-enterprises; Enhance productivity and competitiveness; Promote job creation in the crafts (young people); Develop and modernize artisanal production units; Enhanced access to innovation and new technologies; Improve the sector's image Cooperation (artisans, designers,…) Possibility of getting the EU founds

MINIMUM KNOWLEDGE TO BE ACQUIRED      

Techniques to innovate craft New uses of craft Sustainable work Ways to develop the business How to get financial resources Learn how to keep their own accounts

MINIMUM COMPETENCE TO BE ACQUIRED      

Be able to produce new products in a sustainable way Develop innovative products Apply techniques to reduce/reuse waste Be able to motivated young people to craft training Be able to apply for EU funds Be able to adapt craft techniques to new products/uses

TRAINING OUTCOMES   

Develop new products Involve young people (employment) Increase business/sales 14

    

Capture new buyers Sustainable work Improve the promotion Be able to raise funds Value craft

CONTENTS/MODULES       

Innovate in craft Reuse materials Fundraising Bussiness plan Craft certification Sales techniques Craft design

15 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1

16 This project has been funded with support from the European Commission. The newsletter reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. 2013-1-IT1-LEO04-4220 1