Beautiful chaos
table of contents Phase 1: Designing a Narrative 5 Exhibition Brief 6 Design Concept 7 Object List 8 Interviews 12
Phase 2: Spatial Planning & Object Placement 13 Scale Model 14 Object and Theme Floor Plan 15
Phase 3: Staging the Environment 17 Lighting Types and Placement Floor Plan 18 Color and Materials Palette 19 Color and Materials Floor Plan 20 Furniture Typology 21 Interior Perspectives 22
Phase 4: Visual Language and Identity 27 Typography and Color Palette 28 Object Label 29 Light Banners 30 Bus and Bus Shelter Ads 31 Scaled Marketing 32 Interior Applications 33
phase 1 Designing a Narrative
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exhibition brief Core Idea
Exhibition Outline
The exploration of naturally occurring atmospheric phenomena on different scales in the atmosphere through interactive learning and visual representations.
Our exhibit focuses on the visual wonderment of naturally occurring atmospheric phenomena on different scales. Our four main topics, in order of the scales they affect, are lightning, cyclones, drought and heat waves, and the aurora borealis. Each topic, except for the aurora in a different room, will be grouped together in specific sections of the main room of the exhibit, supplemented by visual, physical, and interactive materials. Visitor interaction via touchscreens is an integral part of our design, as we want visitors to learn while they are viewing the different visual pieces in the exhibit.
Exhibition Information Title Beautiful Chaos Subtitle Naturally Occurring Atmospheric Phenomena Venue Manetti Shrem Museum of Art, Davis, CA Dates November 7, 2016 – February 10, 2017 Audience General Location Main Exhibition Space Size of Space 9,000 sq. ft./2,600 sq. meters Number of Objects 68 Retail Area Yes Interpretative Elements Colored Lights, Hands-on Interaction Promotion Twitter, Instagram, Posters, Banners, T-shirts
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Lightning This would be the first section visitors would see, as it affects the smallest amount of the atmosphere and the earth. The rounded partition wall in the back would be covered in touchscreens, tiling professional photographs of lightning strikes and storms, which would change pictures on a timer. Although seeing these photographs on this large of scale, the most interesting piece in this section is a working tesla coil spewing lightning bolts. Concealed in a glass tube, the tesla coil would be working during visitor hours so patrons could watch generated electricity strike the surrounding case. Cyclones and Tornadoes The portion of our exhibit on extreme storms would be divided by category. The cyclone section would be encapsulated by rounded partition walls creating two semi-circles across from each other. They would be close enough to each other to create a perceived circle with two breaks on either side to create exits. Inside, a projection of an overhead view of a cyclone would be spinning on the floor in the middle of the circular walls. The walls would be tiled with touch screens displaying swirling clouds, as if the walled space were inside the eye of a cyclone. The screens would also light up with subtitles such as “Aftermath,” and “How Cyclones Form,” prompting visitors to touch those portions of the wall to gain more information and visual supplements. The large main piece for the cyclone section would be a large statue of a cyclone, created by sculptor Alice Aycock outside of the circular wall partitions. The tornado section would be smaller, as tornadoes affect smaller amounts of area than cyclones do, and would feature a digital simulation of wind speeds in tornadoes and cyclones. The simulator would be supplemented with an automated anemometer in order for visitors to get a physical sense of the extremely fast wind speeds. Heat Waves and Drought This section of the exhibit will inhabit the small room off to the side of the main exhibition space. The entire floor of this section will consist of an installation made by Andy Goldsworthy, featuring cracked mud and dirt, mimicking that of a drought-stricken area, and thus preventing visitors from entering. The room will also be blocked off by glass barriers, in order to ensure visitor compliance. Timelapse videos will be projected onto the wall visible to the visitors, showing how areas are affected by heat waves and drought. Not only that, but the room would be warmer comparatively to the rest of the exhibit in order to create a contrast between it and the other exhibit sections. Aurora Borealis The final section of our exhibit will encompass the aurora borealis. Located in down the hallway on the room to the left, visitors will be transported into a dark but colorful planetarium like room. Closer to the back part of the room, there will be tv screen boxes showing digital pictures of the aurora borealis. Overhead, we have we have commissioned a piece by Angela Bulloch, a light design artist, to portray the aurora in her boxy and inventive style. There will also be touch screens on the hallway walls with other pictures from different aurora photographers.
design concepts Key Points:
naturally occuring phenomena
Non-linear experience Color coded walls Underlying scale-sized theme Large scale phenomena
medium scale phenomena
small scale phenomena
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object list: Lightning A1 Lightning Detector Metal 6’ X 2’
A2 Tesla Coil Metal 7’ X 3’
A3 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A4 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A5 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A6 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A7 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A8 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A9 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A10 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A11 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A12 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A13 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A14 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A15 Photograph of Lightning Michael Bath Digital 7’8” X 10’6”
A16 All Sky Camera Metal 2’ X 2’
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object list: Cyclones and tornadoes B1 Overhead Projection of Cyclone NASA Projection 15’ X 15’
B2 Cyclone Winds Stewart Thomson Digital 2’6” X 2’1”
B3 Aftermath of a Cyclone Paul Crock Digital 2’6” X 2’1”
B4 Overhead of a Cyclone NASA Digital 2’6” X 2’1”
B5 Cyclone Winds and Waves Ian Hitchcock Digital 2’6” X 2’1”
B6 How a Cyclone Forms Compare Infobase Limited Digital 2’6” X 2’1”
B7 Overhead of a Hurricane NASA Digital 2’6” X 2’1”
B8 Hurricane Waves Breaking Unknown Digital 2’6” X 2’1”
B9 Overhead of a Jet Stream NASA Digital 2’6” X 2’1”
B10 Hurricane Waves Marit Jentoft-Nilson Digital 2’6” X 2’1”
B11 Aftermath of Hurricane Katrina Unknown Digital 2’6” X 2’1”
B12 Cyclone Statue Alice Aycock Metal 12” X 7”
B13 Tornado Tornado CHANNEL Digital 2’6” X 2’1”
B14 Tornado Tornado CHANNEL Digital 2’6” X 2’1”
B15 Tornado Tornado CHANNEL Digital 2’6” X 2’1”
B16 Tornado Tornado CHANNEL Digital 2’6” X 2’1”
B17 Automated Anemometer Metal 1’ X 1’6”
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object list: heat waves and drought
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C1 Floor Installation Andy Goldsworthy Cracked Earth 15’ X 20’
C2 Thermometer Physical 1’ X 6”
C3 Time Lapse of Drought Unknown Projection 5’ X 3’6”
C4 Time Lapse of Drought Digby Brown Projection 5’ X 3’6”
C6 Time Lapse of Drought Judith Curry Projection 5’ X 3’6”
C7 Before and After: Lake Oroville Justin Sullivan Projection 5’ X 3’6”
C8 Before and After: Lake Oroville Justin Sullivan Projection 5’ X 3’6”
C9 Before and After: Folso m Dam Justin Sullivan Projection 5’ X 3’6”
C11 Time Lapse of Crops in Drought Scott Olson Projection 5’ X 3’6”
C12 Time Lapse of Drought Jae C. Hong Projection 5’ X 3’6”
C5 Video of Drought Unknown Projection 5’ X 3’6”
object list: aurora borealis D1 Solar Storm Patrick D. Wilson Aluminum 300” X 84” X 84”
D2 Photograph of Aurora Todd Salat Digital 3’ X 5’
D3 Photograph of Aurora Todd Salat Digital 3’ X 5’
D4 Photograph of Aurora Todd Salat Digital 3’ X 5’
D5 Photograph of Aurora Todd Salat Digital 3’ X 5’
D6 Photograph of Aurora Todd Salat Digital 3’ X 5’
D7 Photograph of Aurora Todd Salat Digital 3’ X 5’
D8 Photograph of Aurora Todd Salat Digital 3’ X 5’
D9 Photograph of Aurora Todd Salat Digital 3’ X 5’
D11 Photograph of Aurora Todd Salat Digital 2’6” X 2’1”
D12 Photograph of Aurora Todd Salat Digital 2’6” X 2’1”
D13 Photograph of Aurora Todd Salat Digital 2’6” X 2’1”
D14 Photograph of Aurora Todd Salat Digital 2’6” X 2’1”
D15 Aurora from Space NASA Digital 2’6” X 2’1”
D16 Aurora from Space NASA Digital 2’6” X 2’1”
D17 Aurora from Space NASA Digital 2’6” X 2’1”
D18 Aurora from Space NASA Digital 2’6” X 2’1”
D19 Photograph of Aurora Antony Spencer Digital 2’6” X 2’1”
D20 Photograph of Aurora Antony Spencer Digital 2’6” X 2’1”
D21 Photograph of Aurora Antony Spencer Digital 2’6” X 2’1”
D22 Photograph of Aurora Antony Spencer Digital 2’6” X 2’1”
D23 Photograph of Aurora Antony Spencer Digital 2’6” X 2’1”
D10 Photograph of Aurora Todd Salat Digital 3’ X 5’
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interviews
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richard Grotjahn
Alan Rhoades
Professor of Meteorology and Climate Dynamicist
Graduate Student of Atmospheric Science
Who do you want to experience this exhibition with? Family and Friends
Who do you want to experience this exhibition with? Other Visitors
How long do you want to stay? Approximately 30 minutes
How long do you want to stay? Approximately 30 minutes
What do you want to be doing? Listening Appreciating Learning
What do you want to be doing? Viewing Appreciating Learning
Xue Meng Chen
Emily McCormick
Graduate Student of Atmospheric Science
Nursing School Student
Who do you want to experience this exhibition with? Family and Friends
Who do you want to experience this exhibition with? Family and Friends
How long do you want to stay? Approximately 30 minutes
How long do you want to stay? Approximately 30 minutes
What do you want to be doing? Learning Relaxing Enjoyingt
What do you want to be doing? Viewing Learning Appreciating
phase 2 Spatial Planning & Object Placement
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scale model
aurora
lightning
tornadoes cyclones
View from front entrance
Entrance
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heat/drought
View of heat/drought and tornado art sculpture
View of cyclone exhibit and entrance of aurora
object/theme floor plan
A1
Lightning A3-15 A2 A16
D3
B2-6
D4
D5 D6 D7
D8
D2
Cyclones
D9 D10
Aurora
B1 B7-11 D1 D11-14
D15-18
D19-23
C2
Heat Waves B12
C3-12 C1
B17
Tornadoes B13-16
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phase 3 Staging the Environment
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lighting types and placement floor plan
a
b a
a
a b
a a
b
a b
a
Key
a b
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a
spot light
b
full wash
color and materials palette
wall colors (light up walls)
Lightning
Cyclones and Tornadoes
Heat waves and Drought
Aurora Borealis (main)
Aurora Borealis (secondary)
flooring materials
Gray carpet to absorb sounds
Black rubber base with holes on top of light platform
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color and materials floor plan
f1 W1
W4
W2
f2
W1 W3 W2
Key
W3 W2
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W1
purple wall
W2
blue wall
W3
orange wall
W4
black wall
f1
gray carpet
f2
black rubber base with holes
furniture typology Rest Area Inside or nearby each exhibit section will be rest areas for visitors who cannot stand for prolonged periods of time. Our couches will be outfitted with colors that match our color scheme with a dark blue seat and light blue on the sides.
Television and Touch Screens These screens combine to create walls of digital tiled images. These screens are 2’6” wide and 2’1” tall and primarily cover the rounded partitioned walls.
Object Display Case The smaller objects in our exhibit will be put on display in simply white and glass cases. Their simple design allows for the viewer to not be distracted by the case and focus more on the object.
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perspectives
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perspectives
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perspectives
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perspectives
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phase 4 Visual Language & Identity
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typograhy and color palette Typography big john abcdefghijklmnopqrstuvwxyz 1234567890 Univers 45 Light ABCDEFGHIGJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Universe 45 Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Universe 47 Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Universe 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Color Palette C: 100% M: 95% Y: 5% K: 0%
C: 0% M: 75% Y: 99% K: 0%
C: 0% M: 0% Y: 0% K: 0%
C: 75% M: 68% Y: 67% K: 90%
Object Label
Dimension: 14� X 8.4� Title Font: Big John Size: 40pt Text Font Family: Univers Medium and Date: 45 Light Oblique 20pt Artist Name: 65 Bold 24 pt Artist Bio: 47 Light Condensed 18 pt Artwork Description: 45 Light 21 pt
Object Medium and Date
Artist Name Artist biography Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut convallis ipsum. Aliquam at libero ac sapien varius faucibus. Vestibulum nec turpis purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec ut lacus venenatis, vestibulum lorem vitae, ultrices mi. Pellentesque accumsan tellus eget lacus posuere, aliquam porta magna faucibus. Ut leo nulla, blandit at consectetur et, vehicula non tellus. Curabitur et ligula elit. Sed sollicitudin molestie lectus, et eleifend diam luctus ut.
Description of art piece Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut convallis ipsum. Aliquam at libero ac sapien varius faucibus. Vestibulum nec turpis purus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec ut lacus venenatis, vestibulum lorem vitae, ultrices mi. Pellentesque accumsan tellus eget lacus posuere, aliquam porta magna faucibus. Ut leo nulla, blandit at consectetur et, vehicula non tellus. Curabitur et ligula elit. Sed sollicitudin molestie lectus, et eleifend diam luctus ut.
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Beautiful CHaos
The main designs of the diagonally divided banners will be double sided, the front side being the side with the aurora and the cyclone and the backside being lightning and drought. This represents our theme in the best way possible, as it has visuals of all four main exhibits.
Beautiful CHaos
Beautiful CHaos 30
Beautiful CHaos
Light Banners
Bus and Bus Shelter Ad
Beautiful CHaos
beautiful chaos
beautiful chaos
Beautiful CHaos
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marketing
168”
48”
18”
beautiful chaos 72” 70”
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Beautiful CHaos
24”
48”
28”
Beautiful CHaos
interior applications
1 3
2
Key 1
title
2
subtitle
3
introductory text
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interior applications
object labels All objects label are placed on a half-cut arc around the object to orient the viewer and guide space circulation.
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Caric Chow
Antonia Tribuzi