Mangia
GRAPHIC S T A N D A R D
TABLE OF CONTENTS
04 MISSION STATEMENT 05 LOGO 14 BUSINESS SYSTEM 18 PACKAGING 20 MARKETING
3
MISSION STATEMENT
The Mangia brand seeks to combine Italian culture with the culture’s classic food of coice, pasta. The essential goal of the product and it’s packaging is to help consumers to measure their food for a healthier lifestyle. Manned with our new and improved packaging, consumers can easily and accurately measure their carbohydrate intake. With measuring tools built into the packaging, there will be no more guessing involved. Mangia seeks to improve the lifestyle of people everywhere by bringing an authentic base and taste to all Italian food dishes. As they say in Italia, “Buon Appetito!”
4
LOGO
MARKS
Mangia
Primary Mark The primary mark is to be used on all promotional material as well as anything that requires the brand name to be prominent.
Secondary Mark The secondary mark is to be used when the text logo is not completely necessary. This mark is a simple line drawing of a farfalle noodle, which is used as the I in the primary mark. It would most likely be used on promotional material.
6
DIMENSIONS
374ยบ
Mangia Mangia
1 in. 1.5 in. 1 in.
1.5 in.
7
COLOR PALETTE
The chosen color reflects the Italian culture. It is reminiscent of a wine-like burgundy. Pantone Solid Coated 1955 C CMYK (0, 85, 61, 48) RGB (133, 20, 52) Hex: #851434
8
ALTERNATE COLORS
Mangia Mangia Original logo with white background
Logo with reversed colors. White used as text, with burgundy color as background. This version would be used when
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LOGO TYPOGRAPHY Acryle Script
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
The logo uses Acryle Script in both upper and lower case. The logo uses typographic treatments spefically to create the brands identity. The letters are kerned to perfection along with the capital M being slightly slanted.
10
STAGING AREA
Mangia The necessary staging area for the logo is .25 inches in order for the logo to have enough breathability.
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ACCEPTABLE LOGO USES
M M angia Mangia
Mangia Mangia 12
1.
Mangia
2.
4.
5.
ang ia
UNACCEPTABLE LOGO USES
M Mangia Mangia
Mangia
3.
1. Distorted logo 2. Tilted logo 3. Different Colored Logo 4. Different background color 5. Normal I instead of Farfalle noodle
13
BUSINESS SYSTEM
LETTERHEAD .7 in.
M Mangia
Mangia Antonia Tribuzi P: 650-555-5174 P.O. Box 000000 Davis, CA 95616 mangia.com
1.8 in.
May 2nd, 2016 Ava Merkel 2040 Portage Bay S Davis CA , 95616 Dear Ms. Merkel Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ut ipsum eget massa hendrerit vestibulum vel in velit. Donec pretium neque velit. Aliquam porta lectus nec mauris ornare venenatis. Vivamus non est turpis, et cursus sem. Mauris vehicula erat in diam auctor at bibendum nisl lacinia. Morbi imperdiet neque vehicula nunc convallis gravida. Vestibulum iaculis pretium placerat. Integer consequat, est sit amet facilisis eleifend, nibh nibh varius orci, eget dapibus arcu dui non purus. Pellentesque in magna mauris. Duis enim sapien, dictum vitae condimentum a, pulvinar vel lacus. Mauris et molestie nibh. Vestibulum vitae nulla at metus elementum porta sit amet interdum elit. Nulla sollicitudin neque eu nulla volutpat congue. Etiam pellentesque, velit id dapibus fermentum, turpis sapien ornare dui, ac tincidunt ligula odio congue purus. Nunc sed ante dui, in porta lectus. Cras nec sem lorem. In hac habitasse platea dictumst. Maecenas id diam quis dui porta tristique. Sed id egestas felis. Donec ullamcorper mattis posuere. Phasellus fermentum eleifend tortor vel dapibus. Vestibulum ante ipsum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean ut ipsum eget massa hendrerit vestibulum vel in velit. Donec pretium neque velit. Morbi imperdiet neque vehicula nunc convallis gravida. Vestibulum iaculis pretium placerat. Integer consequat, est sit amet facilisis eleifend, nibh nibh varius orci, eget dapibus arcu dui non purus. Pellentesque in magna mauris. Duis enim sapien, dictum vitae condimentum a, pulvinar vel lacus. Mauris et molestie nibh. Vestibulum vitae nulla at metus elementum porta sit amet interdum elit. Nulla sollicitudin neque eu nulla volutpat congue. Aliquam porta lectus nec mauris ornare venenatis. Vivamus non est turpis, et cursus sem. Mauris vehicula erat in diam auctor at bibendum nisl lacinia.
Sincerely,
Antonia Tribuzi mangia.com P: 650-555-5174 P.O. Box 000000 Davis, CA 95616
.6 in.
The letterhead’s simplistic front design is complemented by the backsides color and farfalle design. The farfalle shape will be visible through the letterhead, and would be the first thing the reader sees upon opening the envelope, as the letters will be folded with a standard trifold.
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ENVELOPE Our standard #10 envelopes are created with the same colors as the logo. The inside of the envelope is the burgundy color, complementing the backside of the letterhead. The front side of the envelope replaces the standard corner return address with a burgundy stripe with the return address reversed out in white, with the farfalle noodle at the bottom for flair.
2 in.
1.5 in.
Mangia 2040 Portage Bay Davis CA, 95616
Ava Merkel 123 Place Street Davis CA, 95618
.1 in.
16
4.125 in.
9.5 in.
BUSINESS CARDS
Mangia 3 in.
The business cards are standard three inch by two inch in size with a quarter inch rounded edges for a more ergonomic flow to match the rounded corners of the logo. The front is the reversed logo with the burgundy as the background color and the logo in white.
Antonia Tribuzi
2 in.
Graphic Design Director
antonia.tribuzi@gmail.com (650)787-5174 mangia.com 2040 Portage Bay Davis CA, 95616
.2 in.
.3 in.
.2 in.
The backside of the business card displays the information about the person and the company. The persons name is in 14 pt. Avenir Light, while the subhead is 10 pt. Avenir Book. The information on the right is in 8 pt. Avenir book and is equally spaced from the edge as the title on the left. The rule in the middle is reminiscent of the farfalle noodle that appears inside the logo itself.
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PACKAGING
DESIGN MOCK-UP Back
Front
Open
Twisting Lid
Measuring Lid
M Mangia
M Mangia
The packaging prototype consists mostly of the tube with a window to see the inside of the packaging where the pasta would be. The lids would be different depending on the type of pasta inside the package. Spaghetti and other longer noodles would have the twisting lid on the left, and other smaller pastas, like farfalle, would have the lid on the right. The lid on the right would have measuring marks on it to measure servings.
19
MARKETING
BILLBOARD
Mangia .com
Mangia .com
21
VEHICLE
Mangia Mangia 22
APPAREL
Mangia
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Mangia 2040 Portage Bay W. Davis, California, 95619 Phone: (650) 867-5309 Fax: (650)8675309 mangia.com