PICKS OF THE WEEK

ALCOHOL-FREE T

Tennent’s has launched Tennent’s Zero, a 0.0% beer, into the convenience channels in 4 x 440ml packs. The new line has the same flavour profile as Tennent’s Lager, Scotland’s top-selling beer but has just 17kcal per 100ml. RSP: £3.50

HALO PROMO

Monster Energy has announced a new gaming partnership with Microsoft’s new 2021 Halo Infinite game. Gamers can collect codes from promotional packs of Monster and exchange them for ingame boosts, as well as have a chance to win prizes.

GOOD TO GLOW

Ready brek is back on TV this month with its ’Central heating for everyone’ creative. Alongside the TV slots, which will be supported via a social media campaign, Ready brek is also having a feast of Halloween fun instore and in wholesale depots.

100% RECYCLABLE

Weetabix On The Go has redesigned its bottles to make them 100% recyclable so that the bottle, cap and sleeve can now all be recycled together. The breakfast drink has also moved to a clear PET bottle, made from 30% recycled plastic.

FESTIVE PETCARE

Mars Petcare is introducing a selection of new products to its Christmas range across three of its brands: Pedigree, Sheba and Dreamies. The Pedigree and Dreamies launches are supported with TV advertising in the brand’s biggest seasonal campaign to date.

TRIPLE X

Valeo Confectionery has launched new XXX Softmints in response to consumer demand for the brand’s mint flavour in a new, softer format. The new mints deliver a powerful, fresh burst of peppermint in a chewy format. RSP: £1

BEEFEATER PMPS

Beefeater is launching a new £16.99 PMP across its London Dry, Pink Strawberry and Blood Orange variants, to continue driving value growth. Beefeater has grown by almost 100% YOY in the off-trade, according to Nielsen data from June. RSP: £16.99

NIKKA ADDS TWO

Japanese whisky brand Nikka is bringing two new permanent expressions to the UK: Nikka Tailored and Taketsuru Pure Malt. Tailored is a premium blend of malt and grain whiskies; Taketsuru is a blend of aged single malt casks. RSPs: £110 / £60

WHITLEY FLAVOURS

JJ Whitley Vodka has added two new variants to its growing portfolio of flavoured vodkas: Peach & Apricot and Apple & Lime. Both of the 38% ABV products fuse smooth, crisp vodka with on-trend autumnal flavours. RSP: £16

MASONS’ NEW LOOK

Masons of Yorkshire is rejuvenating its brand with a bold new look and a new Orange & Lime Leaf variant. The developments are being supported by a national print and digital media advertising campaign. RSP: £30

PEATHEART 2

The anCnoc Highland Single Malt Scotch Whisky has released Peatheart Batch 2. The first batch was released in 2017. Peated barley adds a rich, smoky twist before maturation in American Oak ex-bourbon barrels. RSP: £52

G & TEA

Scottish craft distillery Old Curiosity has released a range of herbal teas that uses the same botanicals as its Secret Garden Gin. Three flavours are available: Lemon Verbena, Apothecary Rose and Lavender. RSP: £5.95