NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
ALCOHOL-FREE T
HALO PROMO
GOOD TO GLOW
Tennent’s has launched
Monster Energy has
Ready brek is back on TV
Tennent’s Zero, a 0.0% beer,
announced a new gaming
this month with its ’Central
into the convenience channels
partnership with Microsoft’s
heating for everyone’ creative.
in 4 x 440ml packs. The new
new 2021 Halo Infinite game.
Alongside the TV slots, which
line has the same flavour
Gamers can collect codes from
will be supported via a social
profile as Tennent’s Lager,
promotional packs of Monster
media campaign, Ready
Scotland’s top-selling beer but
and exchange them for in-
brek is also having a feast of
has just 17kcal per 100ml.
game boosts, as well as have
Halloween fun instore and in
RSP: £3.50
a chance to win prizes.
wholesale depots.
100% RECYCLABLE
FESTIVE PETCARE
TRIPLE X
Weetabix On The Go has
Mars Petcare is introducing a
Valeo Confectionery has
redesigned its bottles to make
selection of new products to its
launched new XXX Softmints
them 100% recyclable so that
Christmas range across three
in response to consumer
the bottle, cap and sleeve can
of its brands: Pedigree, Sheba
demand for the brand’s
now all be recycled together.
and Dreamies. The Pedigree
mint flavour in a new, softer
The breakfast drink has also
and Dreamies launches are
format. The new mints deliver
moved to a clear PET bottle,
supported with TV advertising
a powerful, fresh burst of
made from 30% recycled
in the brand’s biggest seasonal
peppermint in a chewy format.
plastic.
campaign to date.
RSP: £1
30 I SLRMAG.CO.UK / ISSUE 13 / WEDNESDAY 15TH JULY 2020
