3 minute read
UPCOMING OCCASIONS
SYMBOL SPECIAL: NISA RETAIL
NISA HELPS RETAILERS MAKE THE MOST OF UPCOMING OCCASIONS
WITH FATHER’S DAY JUST AROUND THE CORNER AND SUMMERTIME ALSO OFFICIALLY STARTING AT THE WEEKEND, NISA IS HELPING RETAILERS MAKE THE MOST OF IMPORTANT SALES OPPORTUNITIES.
Coronavirus may still be prominent in everyone’s mind but Nisa is encouraging retailers to make sure they don’t miss out on key sales opportunities like Father’s Day and what will hopefully be a long, hot and busy summer.
Nisa is supporting its retailers this month with a selection of great deals on Father’s Day gifts to help them make the most of the celebration in the run up to the event this weekend.
The campaign is be running in stores, supported by online activity on Nisa’s consumer website and social media channels, and will assist Nisa retailers in capitalising on the occasion, with alcoholic gifts being the key focus of the Father’s Day promotion this year.
Nisa partners have been supplied with themed point of sale and gondola end kits to help their shoppers find the perfect gift for dad by drawing attention to the great deals in-store.
Some offers included in the promotion are Mars Celebrations 240g, Cadbury Roses 186g and Cadbury Heroes 185g at £2, Malteser Truffle gift box at £3.50 and unmissable deals on a wide selection of wines, spirits, beers, ales and ciders including Jack Daniels whiskey in both original and Tennessee Honey flavour varieties at just £20 each.
Philippe Rondepierre, Head of Marketing at Nisa, commented: “Given the current circumstances, celebratingevents such as Father’s Day will be done in a very different way than usual. However, with consumers continuing to shop locally for essentials and even their weekly shop, we believe Nisa retailers are well placed to cater for their gifting needs too with a wide range of options and encourage incremental sales in the run up to this key occasion.”
And with summertime officially starting on Saturday, Nisa is also helping retailers make sure they are all set to satisfy their shoppers with the arrival of the new Co-op Summer range about to land in stores.
To ensure their proposition is as strong as possible over the coming months, Nisa’s partners are being supported with the introduction of a raft of new and tasty products, available through the Co-op own brand.
With over 50% of consumers shopping more frequently at smaller, independent, local shops since the coronavirus outbreak started, and customers still keen to avoid crowds and queues at supermarkets, the sector is looking well placed to win even more customers over the summer months.
And the new Co-op Summer range, which will be arriving in stores next week, is expected to be yet another reason for shoppers to choose their local Nisa store for their key grocery purchases.
There are 25 brand new products in a range of 237, creating a selection that provides Nisa partners with a superbly tailored summer range, enabling them to make the most of this lucrative trading period.
Along with a vast choice of meats and fish for the barbecue, the range also includes luxury savoury snacking, ice creams, chilled desserts, craft ales, wines and spirits and more.
Tracey Redfearn, Own Brand Manager at Nisa, said: “The Co-op Summer Range really does cover all occasions and we believe Nisa partners can cater for the needs of every shopper by stocking a good choice in their stores.
“The summer of 2020 is going to look very different to what we normally experience, with far fewer people going away as holidays are cancelled because of uncertainties caused by the pandemic. And so, this is a great opportunity for Nisa retailers to show their customers what an amazing choice of great quality products they have in store – all at reasonable prices for consumers and with good margins for retailers.”
The Co-op Summer range is available to Nisa partners now and is showcased in a 26- page brochure which highlights the entire range including all the award-winning favourites and the NPDs.
