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PICKS OF THE WEEK
FRUITY GINS
Ben Lomond Gin has released its first flavoured gins: Raspberry & Elderflower and Blackberry & Gooseberry. The team worked with a local forager to draw inspiration from the wild botanicals, berries and florals found in the Trossachs. RSP: £23.50
CHEWY CHUNX
Mars Petcare has launched new Pedigree Dentastix Chewy Chunx this week, a range that helps prevent plaque build-up and launches in chicken and beef flavours, with mini or maxi options. They contain less than 3% fat with 15kcal per treat. RSP: £1.65
BUILDING BLOCK
Treasury Wine Estates has launched a new addition to its portfolio, 19 Crimes Sauv Block, taking the 19 Crimes range to five varietals. The launch is supported by a social media campaign that focuses on bringing people together. RSP: £9
CENTENARY SPECIAL
Hine is celebrating the centenary of its cognac Antique XO with release of Antique XO 100th Anniversary 1920-2020. Only 1,920 hand numbered bottles have been created with Antique XO blended with a 1920 Grande Champagne. RSP: £165
ECHO FALLS REDESIGN
Echo Falls has unveiled a redesign across its entire portfolio, alongside new brand positioning intended to recruit younger shoppers. The new look features a ‘waterfall asset’ to drive shelf standout. The rebrand is part of a £1m marketing spend for the year.
BECKS’ RTDS
Diageo’s single grain Scotch whisky brand Haig Club, produced in partnership with David Beckham, is now available in two pre-mix RTD variants for the first time: Root Ginger Ale & Lime and Crafted Cola. RSP: £2
