NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
FRUITY GINS
CHEWY CHUNX
BUILDING BLOCK
Ben Lomond Gin has released
Mars Petcare has launched
Treasury Wine Estates has
its first flavoured gins:
new Pedigree Dentastix Chewy
launched a new addition to
Raspberry & Elderflower and
Chunx this week, a range that
its portfolio, 19 Crimes Sauv
Blackberry & Gooseberry.
helps prevent plaque build-up
Block, taking the 19 Crimes
The team worked with a local
and launches in chicken and
range to five varietals. The
forager to draw inspiration from
beef flavours, with mini or maxi
launch is supported by a social
the wild botanicals, berries and
options. They contain less than
media campaign that focuses
florals found in the Trossachs.
3% fat with 15kcal per treat.
on bringing people together.
RSP: £23.50
RSP: £1.65
RSP: £9
CENTENARY SPECIAL
ECHO FALLS REDESIGN
BECKS’ RTDS
Hine is celebrating the
Echo Falls has unveiled a
Diageo’s single grain Scotch
centenary of its cognac Antique
redesign across its entire
whisky brand Haig Club,
XO with release of Antique XO
portfolio, alongside new brand
produced in partnership
100th Anniversary 1920-2020.
positioning intended to recruit
with David Beckham, is now
Only 1,920 hand numbered
younger shoppers. The new
available in two pre-mix RTD
bottles have been created with
look features a ‘waterfall
variants for the first time: Root
Antique XO blended with a
asset’ to drive shelf standout.
Ginger Ale & Lime and Crafted
1920 Grande Champagne.
The rebrand is part of a £1m
Cola.
RSP: £165
marketing spend for the year.
RSP: £2
WEDNESDAY 17TH JUNE 2020 / ISSUE 9 / SLRMAG.CO.UK / 13
