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COVID-19 UPDATE
NEW SHOPPER MISSIONS EMERGE UNDER LOCKDOWN
LOCKDOWN HAS HAD A FUNDAMENTAL IMPACT ON THE WAY SHOPPERS BUY AND CONSUME FOOD AND DRINK, FINDS NEW RESEARCH FROM HIM AND MCA INSIGHT.
The outbreak of coronavirus has seen vast changes in the way we shoppers live their lives and shopping is no exception. The latest research by HIM and MCA Insight into consumer behaviour and missions has revealed new drivers to store as lockdown continues. These new shopper missions fall into three main categories: increased home consumption, virus avoidance through measures such as social distancing and missions centred around new social occasions.
With the vast majority of meals and snacks being consumed at home, basket sizes have increased across lockdown and three in 10 consumers are also buying bigger pack sizes. Also, in keeping with the heightened consumption theme, 29% of consumers said they have stocked up on food for a family meal, reflecting the relocation of out of home dining to in-home.
New missions have also been caused by shoppers avoiding queuing; 27% have visited an alternative shop when faced with a queue.
JISP GOES LIVE IN NFRN STORES
Jisp, an all-in-one shopping app that offers contact-free payment, has gone live this week across six stores as part of its partnership with the Federation of Independent Retailers (NFRN).
Shoppers can now take advantage of the best deals and offers, Home Delivery and Click & Collect services as well as virtual quizzes and community events from the app.
The six stores are now holding a virtual quiz via Jisp. Customers will compete against other players in real time for a chance to win a £25 shopping voucher from their local store as well as £75 donated to the winner’s chosen charity.
SPEND LOCAL CAMPAIGN
Office space business offices.co.uk is urging all returningoffice workers to use onlyindependent shops for threemonths. Research indicatesthat for every £1 spent in asmall independent shop, 63pstays within the local economy,compared to just 40p whenspent with a chain.
SPAR EXTENDS SUPPORT
Following a previous scheme,over 700 Spar stores inEngland and Wales are nowsupporting volunteers forMarie Curie, Parkinson’s UKand RNIB so that they canhelp vulnerable customerswho cannot get out to shop forthemselves.
UKVIA HELPS HOMELESS
Charities for the homeless andlocal authorities have joinedforces with the UK VapingIndustry Association to providevape products to homelesssmokers across London. Themove is in response to fearsthat groups of smokers wereignoring social distancingguidance outside theiraccommodation.
