NEWS SPECIAL
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SPEND LOCAL CAMPAIGN Office space business offices. co.uk is urging all returning office workers to use only independent shops for three months. Research indicates that for every £1 spent in a small independent shop, 63p stays within the local economy, compared to just 40p when spent with a chain.
SPAR EXTENDS SUPPORT Following a previous scheme, over 700 Spar stores in England and Wales are now supporting volunteers for Marie Curie, Parkinson’s UK and RNIB so that they can help vulnerable customers who cannot get out to shop for
NEW SHOPPER MISSIONS EMERGE UNDER LOCKDOWN LOCKDOWN HAS HAD A FUNDAMENTAL IMPACT ON THE WAY SHOPPERS BUY AND CONSUME FOOD AND DRINK, FINDS NEW RESEARCH FROM HIM AND MCA INSIGHT.
T
he outbreak of coronavirus has seen vast changes in the way we shoppers live their lives and shopping is no exception. The latest research by HIM and MCA Insight into consumer behaviour and missions has revealed new drivers to store as lockdown continues. These new shopper missions fall into three main categories: increased home consumption, virus avoidance through measures such as social distancing and missions centred around new social occasions.
With the vast majority of meals and snacks being consumed at home, basket sizes have increased across lockdown and three in 10 consumers are also buying bigger pack sizes. Also, in keeping with the heightened consumption theme, 29% of consumers said they have stocked up on food for a family meal, reflecting the relocation of out of home dining to in-home. New missions have also been caused by shoppers avoiding queuing; 27% have visited an alternative shop when faced with a queue.
themselves.
UKVIA HELPS HOMELESS
JISP GOES LIVE IN NFRN STORES
Charities for the homeless and local authorities have joined forces with the UK Vaping Industry Association to provide vape products to homeless smokers across London. The move is in response to fears that groups of smokers were ignoring social distancing guidance outside their accommodation.
8 I SLRMAG.CO.UK / ISSUE 9 / WEDNESDAY 17TH JUNE 2020
Jisp, an all-in-one shopping app that offers contact-free payment, has gone live this week across six stores as part of its partnership with the Federation of Independent Retailers (NFRN).
Shoppers can now take advantage of the best deals and offers, Home Delivery and Click & Collect services as well as virtual quizzes and community events from the app. The six stores are now holding a virtual quiz via Jisp. Customers will compete against other players in real time for a chance to win a £25 shopping voucher from their local store as well as £75 donated to the winner’s chosen charity.
