MAKE YOUR HOME THE HOME END

MEDIA CAMPAIGNS: COCA-COLA GB

COKE KANES IT WITH NEW CAMPAIGN

COCA-COLA GREAT BRITAIN HAS LAUNCHED A NEW ‘MAKE YOUR HOME THE HOME END’ CAMPAIGNFEATURING AN ALL-STAR LINE-UP AHEAD OF NEW PREMIER LEAGUE SEASON.

Coca-Cola Great Britain has launched its latest campaign as it gears up for the start of the 2020/21 Premier League season. The Make Your Home the Home End campaign encourages shoppers to turn their homes into their club’s ‘home end’ when the actions begins on Saturday 12th September.

The campaign kicks off with support from a line-up of new Coca-Cola ambassadors including Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain who feature in several light-hearted films that see the stars appearing in the homes of fans watching Premier League games.

Make Your Home the Home End is a fullyintegrated campaign including radio, digital activity, out-of-home advertising and a partnership with Sky. It falls under the brand’s Where Everyone Plays campaign launched as part of its Official Soft drink partnership with the Premier League in 2018.

Harry Kane:

I couldn’t be happier to be part of the Coca-Cola family alongside Rashford, Ox, Alex and JJ. I’m excited to work with the team to bring this and future campaigns to life, including the Premier League and next year’s UEFA Euro 2020.

The trio of superstar footballers joins Alex Scott and Jermaine Jenas as Coca- Cola’s football ambassadors for the 2020/21 Premier League season and will be appearing in brand campaigns throughout the season, as well as Coca- Cola’s UEFA Euro 2020 campaign next summer.

As part of the campaign, Coca-Cola has launched a new on-pack promotion across nearly 300 million packs of Coca- Cola Original Taste and Coca-Cola zero sugar which offers fans the chance to win their Premier League team’s brandnew season shirt every week. Promotional packs are available in stores throughout Great Britain now.

Oliver Bridge, Senior Brand Manager at Coca-Cola GB, commented: “Millions of people watch the Premier League from their homes each week and more than ever,we know many fans would love to be watching their club in stadiums. We hope the launch of the campaign will help make the home viewing experience as enjoyable as possible by making their home end atmosphere extra special. We couldn’t be happier to have Harry, Marcus, Alex, JJ and Alex on board – the perfect team to bring the magic of the game to even more fans.”

Alex Oxlade-Chamberlain:

I’m really excited to be part of the Coca-Cola team. Fans are at the heart of the game and whilst we wait for stadiums to fill again, we’re hoping to bring the magical atmosphere of the stadium to as many homes as possible. Watch this space!