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PICKS OF THE WEEK
NPD AND MEDIA
LIGHT UP SALES
Republic Technologies has launched three Zig-Zag household lighters including Utility Lighters, Kitchen Lighters and Candle Lighters in five vibrant colours to help retailers make the most of cross-category sales. RSP: £1
TICKETS TO RIDE
Yazoo is partnering with Merlin Group to offer 2-for-1 tickets for Alton Towers and Thorpe Park. Initially available on limited-edition Choc- Hazelicious 400ml and 1ltr packs, the promotion will now roll out across the YAZOO core 400ml range from September.
MOVIE NIGHT
KP Snacks has announced a Butterkist ‘Ultimate Movie Night’ promo giving consumers the chance to win one of 10 premium prize bundles which include a TV, an at-home entertainment system, and a 12-month Now TV Sky Cinema Pass.
FESTIVE BICCIES
Pladis has launched the 2020 ‘Merry McVitie’s’ Christmas range. Tapping into key seasonal consumer trends, the selection includes iconic Christmas favourites as well as fresh innovation such as a festive transformation for McVitie’s Chocolate Digestives.
UNION JACK PACK
Scandinavian Tobacco Group has launched a UK themed limited-edition pack for Henri Wintermans Half Corona cigars. Packs feature a ‘dressed up’ Mr Wintermans, with a top hat, umbrella and Union Jack bow tie. RSP: £11.45
ZERO DOOM
Doom Bar, the UK’s biggestselling cask and bottled ale, has launched what it says is the UK’s first widely available 0.0% ABV amber ale. Zero retains Doom Bar’s flavour profile while achieving 0.0% alcohol, significantly more difficult to brew than 0.5%.
