NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
LIGHT UP SALES
TICKETS TO RIDE
MOVIE NIGHT
Republic Technologies has
Yazoo is partnering with
KP Snacks has announced
launched three Zig-Zag
Merlin Group to offer 2-for-1
a Butterkist ‘Ultimate Movie
household lighters including
tickets for Alton Towers and
Night’ promo giving consumers
Utility Lighters, Kitchen
Thorpe Park. Initially available
the chance to win one of 10
Lighters and Candle Lighters
on limited-edition Choc-
premium prize bundles which
in five vibrant colours to help
Hazelicious 400ml and 1ltr
include a TV, an at-home
retailers make the most of
packs, the promotion will now
entertainment system, and a
cross-category sales.
roll out across the YAZOO core
12-month Now TV Sky Cinema
RSP: £1
400ml range from September.
Pass.
FESTIVE BICCIES
UNION JACK PACK
ZERO DOOM
Pladis has launched the 2020
Scandinavian Tobacco Group
Doom Bar, the UK’s biggest-
‘Merry McVitie’s’ Christmas
has launched a UK themed
selling cask and bottled ale,
range. Tapping into key
limited-edition pack for Henri
has launched what it says is
seasonal consumer trends,
Wintermans Half Corona
the UK’s first widely available
the selection includes iconic
cigars. Packs feature a
0.0% ABV amber ale. Zero
Christmas favourites as well
‘dressed up’ Mr Wintermans,
retains Doom Bar’s flavour
as fresh innovation such as
with a top hat, umbrella and
profile while achieving 0.0%
a festive transformation for
Union Jack bow tie.
alcohol, significantly more
McVitie’s Chocolate Digestives.
RSP: £11.45
difficult to brew than 0.5%.
WEDNESDAY 26 AUGUST 2020 / ISSUE 19 / SLRMAG.CO.UK / 25
