OUT THE BOX

NOW THAT’S A GOOD IDEA…30 MINUTE DELIVERIES

‘30 MINUTE DELIVERIES’ ACCELERATE SALES GROWTH

A NISA RETAILER IN LANCASHIRE IS SEEING SOLID SALES GROWTH BY RAMPING UP THE HOMEDELIVERY STAKES WITH A PROMISE TO DELIVER TO CUSTOMERS WITHIN 30 MINUTES.

WHAT’S THE BIG IDEA?

Home delivery where the order is delivered within 30 minutes of being placed.

THAT’S QUICK.

Yes, with many major players promising delivery within the hour, Lancashire Nisa retailer James Brown is upping the ante by guaranteeing deliveries in just half an hour.

WHAT PROMPTED THAT?

James and his team at Beech Stores near Morecambe first started doing home delivery at the height of the pandemic as a way of supporting the local community. He was taking the orders by phone which, he says, took “hours of staff time”. So he started to look for a better way to service his community during the pandemic.

The solution he landed on was an online system via the store’s Facebook page which enables shoppers to place their order electronically, freeing up staff time to then pick the orders for delivery.

SO HE’S TAKING IT SERIOUSLY?

Definitely. He has now branded up his van to advertise the new service, which promises a delivery time of just 30 minutes from the order being placed, and is already starting to see sales pick up.

WHAT’S JAMES SAYING?

“The demand during lockdown was big and so we started making deliveries but I knew we needed to find a better solution because taking orders over the telephone was really time consuming when the shop was already busy. Our unique selling point is the turnaround we’re offering.

“Shoppers access the ordering site through Facebook and can browse through all the categories. There are special offers on there and it’s very simple to use. There are no inflated prices, and a small delivery charge with a minimum spend of £10.

“We’re advertising on the side of the van as well as social media. It’s something I wanted to try and so I’m hopeful it will work, and we’ll reap the rewards.”