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NPD and Media
PICKS OF THE WEEK
3-IN-1 CLUB POUCH JTI has launched a Kensitas Club 3-in-1 rolling tobacco pouch including 30g of tobacco, 100 papers, and 77 fi lters. Value rolling tobacco is growing at 17.5% YOY [IRI, Jan 2020]. RRP: £11.70
RED BULL ZERO Red Bull Zero contains zero sugars and zero calories and delivers a “similar taste to the classic Red Bull Energy Drink” but without sugars and with a “different taste than Red Bull Sugarfree, but the same wiiings”. RSP: £1.29
MENTHOL JUULPOD JUUL has unveiled a new 4-pack Menthol Flavour JUULpod to help retailers capitalise on the Menthol Ban which comes in on May 20th and will see smokers seeking fresh alternatives. RSP: £10.99
LOGIC NICSALT RANGE New from Logic Compact is a range of nicotine salt pods (2 per pack) in fi ve unique fl avours: Amber Tobacco, Peppermint, Berry Ripple, Banoffee and Chai Latte, all in 18mg strengths. RRP: £5.99
RUBICON CAMPAIGN AG Barr is investing £5m in a new campaign for Rubicon called ‘Make The Unboring Choice’. The investment is spearheaded by a new national TV campaign supported by digital and social media and in-store POS.
DORITOS STAX Doritos has entered the canister snacks segment with the launch of STAX in a recyclable triangular 170g tube in three fl avours: Ultimate Cheese, Sour Cream & Onion and Mexican Chilli Salsa, supported by a TV ad. RSP: £2.50
