NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
3-IN-1 CLUB POUCH
RED BULL ZERO
MENTHOL JUULPOD
JTI has launched a Kensitas
Red Bull Zero contains zero
JUUL has unveiled a new
Club 3-in-1 rolling tobacco
sugars and zero calories and
4-pack Menthol Flavour
pouch including 30g of
delivers a “similar taste to the
JUULpod to help retailers
tobacco, 100 papers, and 77
classic Red Bull Energy Drink”
capitalise on the Menthol Ban
filters. Value rolling tobacco is
but without sugars and with
which comes in on May 20th
growing at 17.5% YOY [IRI,
a “different taste than Red
and will see smokers seeking
Jan 2020].
Bull Sugarfree, but the same
fresh alternatives.
RRP: £11.70
wiiings”.
RSP: £10.99
RSP: £1.29
LOGIC NICSALT RANGE
RUBICON CAMPAIGN
DORITOS STAX
New from Logic Compact is
AG Barr is investing £5m in
Doritos has entered the
a range of nicotine salt pods
a new campaign for Rubicon
canister snacks segment
(2 per pack) in five unique
called ‘Make The Unboring
with the launch of STAX in
flavours: Amber Tobacco,
Choice’. The investment is
a recyclable triangular 170g
Peppermint, Berry Ripple,
spearheaded by a new national
tube in three flavours: Ultimate
Banoffee and Chai Latte, all in
TV campaign supported by
Cheese, Sour Cream & Onion
18mg strengths.
digital and social media and
and Mexican Chilli Salsa,
RRP: £5.99
in-store POS.
supported by a TV ad. RSP: £2.50
WEDNESDAY 22ND APRIL 2020 / ISSUE 1 / SLRMAG.CO.UK / 17
