PICKS OF THE WEEK

UNBORING OUTDOOR

Phase two of Rubicon’s ‘Make The Unboring Choice’ campaign swings into action this month with a national outdoor ad campaign as part of the brand’s £5m investment this year. This second phase is supported by digital and social media.

HALF AND HALF

Warburtons has introduced a Half White / Half Wholemeal range of bakery products including Medium and Thick loaves, as well as Thins and Rolls, all with added vitamin D and calcium. RSPs: £1.50 (loaf), £1.31 (thins), £1.19 (rolls)

SMOKY BBQ PMP

Pladis has launched Jacob’s Mini Cheddars Smoky BBQ in a 105g £1 PMP. The new sharing format for the £68.4m brand will help retailers capitalise on demand for sharing moments and evening consumption. RSP: £1 PMP

WEETABIX GOES D2C

Weetabix is partnering with Deliveroo to bring ‘Any-Which- Way-A-Bix’ creations direct to consumers for the first time. Available in early September in Leeds and London, 500 breakfasts and recipe books will be up for grabs across both cities .

TROPICANA REFRESH

Tropicana’s 250ml and 300ml on-the-go range has been relaunched this month with all new packaging to deliver a modern new look and enhanced visibility on-shelf. The bottles will also now be manufactured using 50% recycled plastic.

MARS TAKES A STAND

Mars Food UK has announced a partnership with the Trussell Trust that begins with an onpack promotion to encourage the nation to ‘Stand Against Hunger’ and will see Mars donate £100,000 to the Trust to support the distribution of two million meals.