NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
UNBORING OUTDOOR
HALF AND HALF
SMOKY BBQ PMP
Phase two of Rubicon’s
Warburtons has introduced a
Pladis has launched Jacob’s
‘Make The Unboring Choice’
Half White / Half Wholemeal
Mini Cheddars Smoky BBQ
campaign swings into action
range of bakery products
in a 105g £1 PMP. The new
this month with a national
including Medium and Thick
sharing format for the £68.4m
outdoor ad campaign as part
loaves, as well as Thins and
brand will help retailers
of the brand’s £5m investment
Rolls, all with added vitamin D
capitalise on demand for
this year. This second phase is
and calcium.
sharing moments and evening
supported by digital and social
RSPs: £1.50 (loaf), £1.31
consumption.
media.
(thins), £1.19 (rolls)
RSP: £1 PMP
WEETABIX GOES D2C
TROPICANA REFRESH
MARS TAKES A STAND
Weetabix is partnering with
Tropicana’s 250ml and 300ml
Mars Food UK has announced
Deliveroo to bring ‘Any-Which-
on-the-go range has been
a partnership with the Trussell
Way-A-Bix’ creations direct to
relaunched this month with
Trust that begins with an on-
consumers for the first time.
all new packaging to deliver
pack promotion to encourage
Available in early September
a modern new look and
the nation to ‘Stand Against
in Leeds and London, 500
enhanced visibility on-shelf.
Hunger’ and will see Mars
breakfasts and recipe books
The bottles will also now be
donate £100,000 to the Trust to
will be up for grabs across both
manufactured using 50%
support the distribution of two
cities .
recycled plastic.
million meals.
WEDNESDAY 19 AUGUST 2020 / ISSUE 18 / SLRMAG.CO.UK / 19
