Editions KP unveils impartial ranging guide

KP Snacks has launched ‘25 to rive,’ a new guide that o ers comprehensive and impartial ranging advice, and is designed to help retailers grow sales in the Crisps, Snacks, Nuts and Popcorn category.

e guide gives a core recommendation of 25 SKUs and features a planogram, macro trends, market insights and key category advice.

ing to PMPs – the 25 core range SKUs run across the entire value spectrum and meet all consumption needs.

caters to. ese include ti ed in the guide are include KP’s Hula Hoops, e 25 SKUs identi ed in the guide are the top-sellers from multiple suppliers and include KP’s Hula Hoops, McCoy’s, KP Nuts and Butterkist brands, alongside heritage brands Skips, Nik Naks and Space Raiders. Encompassing a wide range of formats – from singles to shar-

HEALTH & BEAUTY

Lynx acting the GOAT

Lynx has unveiled new limited-edition packaging for its Lynx Africa variant as it looks to recruit a new generation of fans and bring the scent to Gen Z.

as consumers look for

As the cost of living remains stubbornly high, the guide identi es a number of critical market trends which its recommended range caters to. ese include the increasing relevance of on-the-go snacking and meal deals, the growth of Big Night In occasions, and the importance of heritage brands as consumers look for trusted familiar favourites.

Find the new ‘25 to rive’ ranging advice on the SnacKPartners website at bit.ly/3A6aCF2.

SNACKS Transformational tie-in

Golden Wonder has launched a new on-pack promotion across its Transform-A-Snack brand to mark the release of Transformers: Rise Of The Beasts in cinemas from 9 June 2023.

Just because Lynx Africa is the UK’s number one male fragrance, has sold over 400 million units and is sprayed over 21.5 million times every week, brand owner Unilever has taken the somewhat presumptuous step of according it GOAT (Greatest Of All Time) status.

Communicated unmissably on-pack, the inclusion of the GOAT phrase aims to resonate with the Gen Z audience by aligning with their culture through the use of their own language.

An on-pack QR code lets shoppers unlock exclusive GOAT-level Lynx prizes and experiences.

Consumers have the chance to win a trip to New York, where the film is partially set, as well as a host of other movie-related merchandise. The promotion runs across five million packs and is supported by substantial social and digital campaign marketing campaigns.

Golden Wonder Marketing Director Matt Smith said the opportunity to team up with the movie was “the perfect partnership”.