Tastes like summer

Cadbury Chocolate Topping Sauce

Mondelez

Available now in cases of 6 x 950g squeezable bottles at an RSP of £6.99, Cadbury Chocolate Topping Sauce is ideal for drizzling over desserts, ice cream, pancakes and more. It is suitable for vegetarians, can be stored at an ambient temperature, is made using 100% sustainably sourced cocoa and packaging is recyclable. Each bottle typically contains at least 60 servings.

Graze Peri Peri Crunch

Unilever

Healthy snacking brand Graze has added a new Peri Peri flavour to its Crunch range, available now in 28g punnets with an RSP of £1.20. Peri Peri Crunch offers crunchy nuts in a “bold” Peri Peri seasoning, is HFSS compliant and – according to the brand – the first-ever Peri Peri flavour in the nuts category. The launch follows nine months of research and development to perfect the new variant, which recorded a purchase intent of 75% in the brand’s consumer testing.

Barr Soft Drinks is rolling out two limited-edition Irn-Bru Xtra summer flavours in a bid to help retailers make the most of the seasonal soft drinks sales peak.

Irn-Bru Xtra Tropical and Ice Cream will both be available from 9 May, launching in a 69p price-marked 330ml single can for impulse retailers and a plain can multipack for the grocery channel. However, just like the Scottish summer, they won’t be around for long.

The launch will be supported by an “attentiongrabbing” media campaign that is predicted to reach 94% of 16–24-year-olds at least 45 times through a combination of out-of-home advertising, influencer activity and social media content.

Vibrant, eye-catching point of sale material will also be available to help retailers create some in-store theatre and attract shoppers to the soft drinks fixture.

Coronation sandwiches

Urban Eat

Sandwich brand Urban Eat is marking the coronation of King Charles III with a limited-edition pair of sandwiches: Smoked Ham & Egg and, unsurprisingly, Coronation Chicken. Both are available until 9 June in Union Jack packaging. The launch is supported by POS, store posters and social media activity. To stock, contact the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@ foodfornow. co.uk.

Regal Signature

Barr’s last limited edition that was available in single serve and take-home packs was Fiery Irn-Bru, which achieved a 70% trial rate amongst consumers in Scotland, while Irn-Bru Xtra delivers a 12% increase in sales value in summer and is currently outperforming the overall low-calorie carbonate market.

Adrian Troy, Marketing Director at Barr Soft Drinks, said the launch presented “an unmissable opportunity” for retailers: “Our limited-edition flavours always build excitement with shoppers, who can’t wait to pick it up it while they can.”

He added: “We know that summer is a key period for soft drinks and new flavours are driving growth in carbonates. Last year flavour innovation brought in £32m to the total category and around a third of this was throughout the summer months.”

Imperial Tobacco

Developed exclusively for Scotland, Regal Signature cigarettes provide a firm filter and a round-cornered box for a contemporary and more premium feel. Kingsize and Superkingsize formats are available in packs of 20 (RSP £11.60). Rolling tobacco in a modern-looking portrait pouch with a resealable zip lock is available in 30g packs (RSP £16.30) with papers and tips, and 50g packs (RSP £26.75) with papers.

Président Lighter Slightly Salted Spreadable Butter

Lactalis

Président Lighter Slightly Salted Spreadable Butter has 50% less fat compared to standard butter and is available now in 250g tubs with an RSP of £2.90. Made in Brittany with “the finest milk and cream,” it is said by Lactalis to be the first to market lighter spreadable butter offering a genuine dairy product, with no added vegetable oils.

Cadbury Twirl Mint

Mondelez

Cadbury’s latest limited-edition Twirl is available in cases of 48 x 43g singles with an RSP of 75p. The launch is supported with PR, digital and social media activities in a bid to drive visibility and encourage trial among shoppers. Twirl Mint performed well in concept testing, prompting Mondelez to encourage retailers to order stocks early to avoid disappointment. To find out more, retailers should visit SnackDisplay.co.uk.

Wham Space Babies

Valeo Snackfoods

Launching under the Barrratt brand, Wham Space Babies is available from Hancocks and Unitas in cases of 12 x 100g bags in both plain and £1.25 price-marked packs. The sweets are super-sour, supersquidgy, baby-shaped gummies that come in raspberry, apple, banana and strawberry flavours. The launch is supported with Instagram and TikTok influencer activities that target Barratt’s ‘tween’ audience.

Brothers Raspberry Ripple Brothers Cider

Brothers Cider has continued its annual tradition of launching an unusual flavour with a new raspberry and vanilla flavour. It is available in 500ml and 330ml glass bottles, and in 6 x 330ml and 10 x 330ml multipack can formats, with RSPs aligned to existing variants. The launch will be supported with influencer partnerships, social media activity and POS materials.

Sterling Dual Double Capsule Leaf Wrapped

JTI

The latest addition to JTI’s cigarillo portfolio offers double the flavour, with a combination of peppermint and berry mint capsules. It is available now with an RSP of £6 for a pack of 10. An introductory £5.70 PMP is available to convenience retailers. For more information, contact your local JTI Sales Representative, visit jtiadvance. co.uk or call 0800 163503.

Nurishh Plant-Based Greek Style Cubes

Bel UK

Nurishh’s latest plant-based alternative to cheese taps into growing consumer interest in Medierranean diets and is available in 150g packs with a £2.70 RSP. Dairy free, lactose free and gluten free too, Nurishh Plant-Based Greek Style Cubes are a good source of Vitamin B12 and offer a lower calorie and fat content than the main market competitor.

Dove Derma Hypoallergenic Care Body Wash

Unilever

The launch follows research that found 94% of UK women had a dry skin condition, and 47% of those feel less beautiful and less confident as a result. The body wash is fragrance-free, absent of any potentially irritating ingredients, and apparently relieves dryness in just one shower. It is available in 450ml packs made from 100% recycled plastics with an RSP of £3/£2.50.

Mealtime magic

Coca-Cola’s new global brand campaign and platform, A Recipe for Magic, encourages people to get together and share more than just the food on the table. It is spearheaded by American model, mum and food lover Gigi Hadid. A new ad sees Hadid invite some friends round to rustle up homemade pasta and share some laughs over a bottle of Coke.

Keep it to yourself

Chocomel has kicked-off three months of promotional activity with a TV advert under the banner ‘Chocomel, Sharing Not Required’. Featuring a man enjoying a can in the bath, the playful ad encourages adults to keep Chocomel just for themselves. It airs on ITV, Sky, C4, video on demand, and YouTube throughout spring and into summer.

French connection

Häagen-Dazs has unveiled a new UK marketing campaign to support the launch of its new macaron ice cream range. The £1m campaign runs across TV, online video, digital and social media channels. The campaign focuses on the meaning of French connection, with activities helping to celebrate and bring people together.

Kids brands on box

Yoplait has secured its first-ever sponsorship deal for Petits Filous and Frubes on Paramount TV’s children’s brands in the UK. A six-figure investment sees Petits Filous embark on a six-month TV sponsorship of Milkshake!, Channel 5’s preschool strand, while Frubes has launched a three-month sponsorship of the Nickelodeon brand.

Bring Back the Biscuit Break

McVitie’s has unveiled ‘Bring Back the Biscuit Break,’ its first masterbrand campaign in almost 10 years, which is fronted by Martine McCutcheon. The marketing push kicked off with PR, social, out of home, radio and shopper marketing activities. It will be bolstered by a series of partnerships with media organisations.

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