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Retailers can win £3k with Birds Eye
from SLR May 2023 Edition
by 55 North
Birds Eye has partnered with *shopt to give independent retailers the chance to win £3,000 in a new competition.
A number of other prizes are also up for grabs to help retailers maximise their frozen food o ering and counter the e ect of high energy costs.
As well as three grand, the top prize winner will also receive tailored category advice and a selection of Birds Eye, Aunt Bessies and Goodfella’s stock to help them keep making the most of the frozen opportunity in their stores.
ere will also be nine additional runners-up cash prizes, ranging from £2,000 to £250. As well as these, retailers will receive a £3 reward for stocking Birds Eye products and, for every qualifying entry received, Birds Eye will make a £5 donation to GroceryAid.
To be in with a chance of winning, retailers need to redeem the Birds Eye competition reward on the *shopt app.
e competition comes a er new research from Birds Eye revealed the signi cant bene ts of the frozen food category for retailers over the past year.
e research, conducted by KAM media, surveyed over 200 independent UK retailers and found that 62% of them consider frozen food key to their sales mix. Forty-three per cent of retailers have seen demand for frozen food increase.
Retailers also favour quality, with 67% stating the importance of stocking wellknown quality frozen brands to tap into consumer demand.
CONFECTIONERY Shoppers can meet a top female footballer
World-class Cadbury prizes
Mondelez International is giving shoppers the chance to win a money-can’t-buy experience with a top female footballer with the launch of a new on- and o pack promotion, World Class Wins.
e promo runs until mid-July across a range of formats.
e lucky winner and three guests will meet one of the World Class Wins ambassadors before jetting o on a family holiday of their choice worth £8,000. e winner will also receive match tickets to see their chosen player on-pitch.
Runner-up prizes include match tickets, signed shirts and Cadbury FC vouchers.
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