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New look for Graze
from SLR May 2023 Edition
by 55 North
Unilever’s healthy snacking brand Graze has unveiled a new brand identity and bolstered its sustainability credentials.
e launch of the new brand identity is supported by a £6m marketing investment – the brand’s largest to date –across a range of channels, including TV, PR, social, in-store shopper marketing and digital advertising, running through to October.
Belhaven cheers its beers
Scotland’s oldest working brewery, Belhaven, has won three medals at the Monde Selection 2023. Both Belhaven Scottish Oat Stout and Belhaven Wee Heavy struck gold, while Belhaven Scottish Ale picked up a silver. This is the second year in a row that Oat Stout has won a gold medal in the Monde Selection. It was also named the ‘World’s Best Oat Stout’ at the World Beer Awards last year.
VK goes big with Blue Multipack
RTD brand VK has capitalised on the popularity of its VK Mixed pack with the launch of the VK Blue Multipack, which contains 10 x 275ml bottles of VK Blue, the 4% ABV sparkling mixed fruit flavoured drink that launched the brand. It is available now, directly from Global Brands and wholesalers and symbol groups including Nisa, United Wholesale Grocers, United Wholesale Scotland, and JW Filshill.
Maiden Mill launches
maiden ciders
Somerset-based Maiden Mill has unveiled its debut 0.5% ABV presses. Maiden Mill Voyage is a golden medium cider with sweet green apple notes while Maiden Mill Flyer is a crisp cloudy medium-dry cider. Both are made using traditional methods and are available in 330ml glass bottles; are gluten free and vegan friendly; and contain 25 calories per 100ml. Contact specialist alcohol-free supplier Wise Bar Trader to stock.
2001: a spiced rarity
Tomatin Distillery has unveiled its latest limited-edition single malt, Tomatin 2001, which is exclusive to the UK. Bottled at 57.4% ABV, the whisky has been matured in a Pedro Ximenez Sherry Butt to develop a complex flavour profile, offering a mix of dark sweetness and bitter notes. It is available in a 70cl bottle which comes in solid display box, at an RSP of £395. A total of 658 bottles have been released.
