Funkin launches three new summer serves

while the sparkling Aperitivo Spritz o ers a natural orange avour and fresh botanicals.

All three will roll out into wholesale over the coming weeks a er initially launching in Sainsbury’s or Morrisons and will be available in 5% ABV 200ml cans (250ml for Aperitivo Spritz) with an RSP of £2.10. A 10% ABV 700ml Lime Margarita Bartender Edition bottle (RSP £9.50) will also launch.

Funkin Cocktails has added three brand-new serves to its canned cocktail portfolio.

e trio comprises Aperitivo Spritz, Lime Margarita and Berry Woo Woo, and lands just in time for the key summer trading period.

Lime Margarita and Berry Woo Woo both bene t from Funkin’s Nitro format, which infuses nitrogen for a bartender-quality freshly poured look and mouthfeel,

Ben Anderson, Funkin Cocktails Marketing Director, commented: “With lighter evenings already in full swing and Bank Holiday season just around the corner, cold and refreshing cocktails are going to be front of mind for shoppers, so our new additions are a great opportunity to help them expand their repertoire and drive additional sales in this hugely popular and fast-growing category.

“ is latest wave of innovation is all part of our mission to build genuine excitement around enjoying bar quality cocktails wherever our consumers are.”

WINE 19 Crimes new ad gets gritty

The 19 Crimes brand has launched a new campaign designed to recruit new consumers into wine.

Madrí Excepcional launches summer campaign

Molson Coors’ Spanish-inspired lager Madrí Excepcional is back on TV screens with the return of its ‘Door Roja’ ad supported by a £4m summer marketing campaign.

The five-month campaign, titled ‘El alma de Madrid’ or ‘The Soul of Madrid,’ aims to bring the vibrancy, warmth and progressive spirit of modern Madrid to the UK. At its heart is a 60-second TV ad shot in the Spanish capital.

Alongside this, the campaign also includes video-on-demand, experiential, social activities, influencer partnerships and out-ofhome advertising including billboards and pop-up displays.

The brand has also launched its first-ever connected platform, called ‘Madrí Conectada’. Through this, consumers can access personalised city maps to Madrí Excepcional destinations, exclusive music gigs and their nearest Madrí Excepcional stockist.

The biggest yet for 19 Crimes, the campaign centres around a new short film shot in Slovenia and is. Locations include an abandoned shopping centre and Michelinstarred restaurant, and the film is soundtracked with ‘Eat Slay Chardonnay’ by garage punks Nobro. It is described by brand owner Treasury Wine Estates as “gritty and spontaneous, pushing the boundaries of creativity in wine marketing”. The campaign includes video, social, print and out-ofhome activities.