Brewdog unveils ‘no nonsense’ stout as golden cans return

BrewDog has added Black Heart, a brand-new draught stout to its core range.

e 4.1% ABV “no nonsense” dry Irish-style stout comes in single 440ml, 4x440ml and 10x440ml can multipacks and is available exclusively from Booker in the convenience channel.

Described as “smooth,” “creamy,” “all head” and “all heart,” Black Heart is also said to be – Guinness aside – the rst stout to feature an in-can widget for a pub-style pour.

Alex Dullard, BrewDog’s Head of Customer Marketing at BrewDog, said: “We will be supporting the

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launch with a widespread tonguein-cheek media campaign, creating noise around stout and providing some much-needed vibrancy to the category to excite consumers and drive trial.” e launch is further supported by in-store assets and POS. e brewer has apparently learnt its lesson this time around and is keen to stress that the cans in question are only gold-plated,

It coincides with the return of Brewdog’s infamous Gold Can competition, with a number of limited-edition gold cans hidden in packs of its beer.

JJ Whitley launches lemon flavour

although their lucky nders will also pocket £5,000 in cash. is follows a media storm that erupted during a previous promotion when BrewDog cofounder and Chief Executive James Watson thrice mistakenly tweeted that the cans were made of solid gold – which the Advertising Standards Authority said meant they were worth more than £350,000 each.

His ill-judged social media activity hit Watson’s pocket hard, as he ended up shelling out £500,000 from his own pocket to placate disgruntled winners.

Halewood Artisanal Spirits has added a new Lemon Citron variant to its JJ Whitley Vodka range.

Distilled in the UK, JJ Whitley Lemon Citron adds a zesty twist to cocktails and simple mixers. It is available to order now, with an RSP of £17 for 70cl bottle.

The new launch also showcases new JJ Whitley glass bottles, which are made using a closed loop recycling system in Yorkshire, significantly reducing environmental impact of the manufacturing process.

Rachel Adams, Global Marketing Manager for Halewood Artisanal Spirits said: “We’re confident that this will be popular choice as we approach the spring months.”